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The Public Relations BlogMedia & Psychology

Media & Psychologyby jerry silfwer

Are you look­ing to improve your pub­lic rela­tions skills? Check out my dif­fer­ent art­icles for tips on how to apply beha­vi­our­al psy­cho­logy in your work.

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Public Affairs & Lobbying

The Bandwagon Effect: Momentum Is Everything

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The Bandwagon Effect is a psy­cho­lo­gic­al phe­nomen­on where indi­vidu­als adopt cer­tain beha­viours or atti­tudes because they per­ceive that oth­ers are doing the same.
Media Relations

Confirmation Bias in Media: The Echo Chamber Challenge

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Confirmation bias in the media skews the news. Fuelled by media logic and social media algorithms, echo cham­bers nar­rows and dis­torts worldviews.
Persuasion & Influence

Priming in PR: The Subtle Art of Pre-Suasion

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Priming is a pro­act­ive approach to per­sua­sion. Priming subtly shapes per­cep­tions, atti­tudes, and expect­a­tions even before the main mes­sage is delivered.
Persuasion & Influence

Framing in PR: How To Bypass Confirmation Bias

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Framing in PR is a learn­able lan­guage skill. Organisations must seize every oppor­tun­ity to frame their stor­ies with lan­guage that amp­li­fies their Core Message.
Social Psychology

Cognitive Dissonance: Mental Harmony Above All Else

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The the­ory of cog­nit­ive dis­son­ance, for­mu­lated by American social psy­cho­lo­gist Leon Festinger in the late 1950s, is a corner­stone concept in psychology. 
Social Psychology

Leon Festinger — The Psychologist Behind Cognitive Dissonance

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Leon Festinger’s the­or­ies are import­ant in PR. Cognitive dis­son­ance is a phe­nomen­on that leads to con­firm­a­tion bias and caus­al self justifications.
Social Psychology

The Anatomy of Attention

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Explore how digit­al media reshapes cog­ni­tion and atten­tion spans. Studies reveal impacts on focus, memory, and mul­ti­task­ing in today’s fast-paced digit­al world.
PR Theories

Kirk Hallahan’s Five Types of Publics

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According to Professor Emeritus Kirk Hallahan, there are aware pub­lics, act­ive pub­lics, inact­ive pub­lics, aroused pub­lics, and non-publics.
Persuasion & Influence

Ethos, Pathos, and Logos in Public Relations

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Ethos, pathos, and logos in pub­lic rela­tions are three modes of per­sua­sion recog­nised since ancient Greece, and they play an essen­tial role in pub­lic relations.
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