I’m the New CEO of KIX Communication Index

I’m the new CEO of KIX Communication Index.

As of November 2020, I’m start­ing my pos­i­tion as the CEO at KIX Communication Index.

What does that mean?

Here we go:

KIX Communication Index

Based on thou­sands of hours of aca­dem­ic research, the com­mu­nic­a­tion sci­ent­ists at Mid Sweden University have developed an online tool to sur­vey com­mu­nic­at­ors, exec­ut­ives, and employ­ees to determ­ine an organisation’s com­mu­nic­a­tion maturity.

The res­ult is an index between 0 – 10 in five crit­ic­al suc­cess areas. The sci­ence is peer-reviewed and pub­lished in Public Relations Review, Volume 45, Issue 4.

BizMaker and MIUN Holding are back­ing the company.

As CEO of KIX Communication Index, one of my many object­ives will be pos­i­tion­ing the brand and enabling inter­na­tion­al expansion.

Being a sci­ence geek myself, this should be right up my alley. Plus, I’ll be help­ing KIX cli­ents who need addi­tion­al sup­port in improv­ing their stra­tegic com­mu­nic­a­tion — so I’ll still be con­sult­ing via Spin Factory.

Interested in sur­vey­ing your organ­isa­tion to learn how mature your com­mu­nic­a­tion is and get clear instruc­tions on improving? 

Please get in touch.

Publicity: “Pr-pro­fi­len Jerry Silfwer som ny vd på KIX Kommunikationsindex” (Swedish) in Resumé.

More per­son­al mile­stones? Here we go:

PR Resource: Measure Public Relations

How To Measure Public Relations

How do you meas­ure pub­lic rela­tions (PR)? I recom­mend meas­ur­ing atti­tudes and beha­viours using ques­tion­naires, rat­ing scales, inter­views, reports (logs, journ­als, diar­ies, etc.), and observations.

The gen­er­al recom­mend­a­tion for PR meas­ure­ment: I recom­mend the soci­olo­gic­al meth­od for get­ting valu­able and action­able res­ults from meas­ur­ing pub­lic rela­tions. This means meas­ur­ing atti­tudes and beha­viours. ¹Silfwer, J. (2021, March 4). Methods of Measuring Public Relations. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​m​e​a​s​u​r​i​n​g​-​p​u​b​l​i​c​-​r​e​l​a​t​i​o​ns/

Attitude Measurements in PR

There are a few things to con­sider when meas­ur­ing atti­tudes and beha­viours cor­rectly. ²Educational Communications and Technology. (2001, August 3). 34.5 Measuring Attitudes. The Handbook of Research for Educational Communications and Technology. … Continue read­ing

An atti­tude meas­ure­ment should meet the fol­low­ing criteria:

There are four main types of atti­tude meas­ure­ment approaches:

There are four main types of atti­tude meas­ure­ment methods:

Learn more: How To Measure Public Relations