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Good PR vs Bad PR

Only PR problems can be fixed with PR.

Jerry Silfwer
by Jerry Silfwer

Cover photo: @jerrysilfwer

What is good PR vs bad PR?

What con­sti­tutes good pub­lic rela­tions doesn’t have to be complicated.

Here’s a simple mat­rix to keep things straight:

“Either write some­thing worth read­ing or do some­thing worth writ­ing.”
— Benjamin Franklin

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Good PR vs Bad PR

Only PR prob­lems can be fixed with PR. Saying the right things can only get you so far without doing the right things.

Doing the wrong things + say­ing the wrong things = bad PR

Doing the wrong things + say­ing the right things = bad PR

Doing the right things + say­ing the wrong things = bad PR

Doing the right things + say­ing the right things = good PR

Learn more: Good PR vs Bad PR

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What does this mean?

Every now and then, I have to point out that some organ­isa­tion­al prob­lems aren’t PR prob­lems; they’re organ­isa­tion­al problems.

With PR activ­it­ies, you can fix pub­lic rela­tions prob­lems but can’t fix organ­isa­tion­al prob­lems (bad products or ser­vices, uneth­ic­al prac­tices, illeg­al prac­tices, etc.). 

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Thank you. Please sup­port my blog by shar­ing art­icles with oth­er com­mu­nic­a­tions- and mar­ket­ing pro­fes­sion­als. Please also con­sider my PR ser­vices or speak­ing engage­ments.

Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

Good PR vs Bad PR - Doctor Spin - The PR Blog
Carpe the hell out of this diem.

.

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