10 years, 10 Cision PR Influencer Award Nominations

A dec­ade of Cision PR Influencer Award nominations.

Cision Scandinavia is cel­eb­rat­ing its 10^th anniversary of the Cision PR Influencer Award.

And I had the pleas­ure of being nom­in­ated for the 10^th time.

Here we go:

The Cision PR Influencer Award

I’ve had the hon­our and pleas­ure of being nom­in­ated by Cision Scandinavia in 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019 — and now also in 2020 for the Cision PR Influencer Award.

I would lie if I said I wasn’t slightly pleased with myself for being nom­in­ated for a decade.

As fol­lows, I pride myself on being some­what con­sist­ent, espe­cially since this blog, Doctor Spin, has been the cent­ral hub for online shar­ing since the start of my career. Online influ­ence has nev­er been the goal but rather a side-effect of shar­ing my pas­sion for pub­lic relations. 

Since I won in 2016, I have kept my fin­gers crossed for John Mellqvist, a seni­or con­sult­ant and futur­ist at Techposition. There are many great com­mu­nic­at­ors among the nom­in­ees, but I’m incred­ibly impressed by John’s work:

John has dili­gently fought with the stu­pid major­ity who believe that get­ting older is only about get­ting less young. Fighting ageism in the work­place is a worth­while pur­suit. ¹Silfwer, J. (2023, December 20). The Formula for Personal Branding. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​f​o​r​m​u​l​a​-​f​o​r​-​p​e​r​s​o​n​a​l​-​b​r​a​n​d​i​ng/

In any case, I cel­eb­rate this dec­ade of PR work, from New York to Stockholm, from agency to inde­pend­ent adviser — cheers!

More per­son­al mile­stones? Here we go:

PR Resource: Personal Branding

Spin Academy | Online PR Courses

Doctor Spin’s Formula for Personal Branding

Here’s my action­able for­mula for per­son­al branding:

Stupid Majority + Smart Minority = PR Success

What do these con­cepts mean?

Stupid Majority = a major­ity of today that will stead­ily decline into a minor­ity of tomorrow.

Smart Minority = a minor­ity of today that will grow into a new major­ity of tomorrow.

So, what do you have to do exactly?

Identify your Stupid Majority. For example, in my niche, the pub­lic rela­tions industry, there are plenty:

• “PR is all about pub­li­city and media relations.”
• “Digital com­mu­nic­a­tion is too tech­nic­al for PR professionals.”
• “PR pro­fes­sion­als must talk using cor­por­ate platitudes.”
• “PR pro­fes­sion­als must send out shitty press releases.”
• “Working with influ­en­cers is mar­ket­ing, not PR.”
• “PR will be okay once we fig­ure out how to cal­cu­late ROI.”
• “The PR func­tion should be rep­res­en­ted at the C‑level no mat­ter what.”
• “Corporate com­mu­nic­a­tion and CSR must be ‘boomer bor­ing,’ cringe, and woke.”
• “PR pro­fes­sion­als don’t have to know any­thing about web design, art dir­ec­tion, or UIX.”
• “To work with PR, you don’t have to know any­thing about PR his­tory, aca­dem­ic research, or theories.”
• “A PR strategy is the same as a PR plan.”

And so on. 

There are plenty of Stupid Majorities (and cor­res­pond­ing Smart Minorities) every­where — as long as you’re will­ing to scratch the sur­face. You must brain­storm and pro­duce a list for your niche or industry to get started.

Once you start gain­ing trac­tion, remem­ber that not every­one will love you. There’s the para­dox of prom­in­ence and the Norman axiom.

Learn more: The Formula for Personal Branding

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