The Bystander Effect

A weird and horrifying murder story with implications for publishing.

Cover photo: @jerrysilfwer

There was no bystandยญer effectโ€‰โ€”โ€‰but there is one anyway.

In 1964, Winston Moseley murdered Kitty Genovese.

Kitty Genovese was a 28-year-old New York resยญidยญent, and the assailยญant knifed her repeatedly near her home before dragยญging her into a nearby alley, where he raped her. 

Genovese died in the ambuยญlance on her way to the hospital. 

Two weeks after the dreadยญful event, The New York Times ran the story of how 38 people saw Genovese get stabbed, raped, and murdered in the streetโ€‰โ€”โ€‰and no one came to her aid.

That was how the story was reporยญted.
But that wasnโ€™t exactly what happened.

Here goes:

Bystander Effect

Bystander effect: โ€œOur team has been strugยญgling with the new softยญware integยญraยญtion, but since no one else is speakยญing up about it, I assume itโ€™s not a big deal.โ€

The bystandยญer effect occurs when indiยญviduยญals are less likely to act or interยญvene in a situยญation because they believe someone else will do so or assume the issue is not urgent. This psyยญchoยญloยญgicยญal pheยญnomenยญon often leads to inacยญtion, espeยญcially in group setยญtings where the responsยญibยญilยญity for addressยญing a probยญlem is difยญfuse or unclear.

In a busiยญness conยญtext, the bystandยญer effect can resยญult in unadยญdressed issues, as employยญees, teams, or leadยญers hesยญitยญate to step in and take responsยญibยญilยญity. When no one actยญively raises conยญcerns or offers soluยญtions, probยญlems can perยญsist or escalยญate, negยญatยญively affectยญing proยญductivยญity, morยญale, and organยญizยญaยญtionยญal outcomes.

To counter the bystandยญer effect, busiยญness leadยญers must foster a culยญture of accountยญabยญilยญity and proยญactยญive probยญlem-solvยญing. Encouraging indiยญviduยญals to take ownยญerยญship of issues, speak up when someยญthing isnโ€™t right, and colยญlabยญorยญate to find soluยญtions helps ensure that chalยญlenges are addressed before they become more conยญsidยญerยญable obstacles. 

Organisations can overยญcome the bystandยญer effect and drive meanยญingยญful proยญgress by emphasยญizยญing perยญsonยญal responsยญibยญilยญity and creยญatยญing an envirยญonยญment where all voices are valued.

Waiting for othยญers to stand against evil is its own kind of evil.

Learn more: The Bystander Effect

There Was No Bystander Effect

The dreadยญful murder of Kitty Genovese became known in sciยญentifยญic litยญerยญatยญure as the bystandยญer effect, where indiยญviduยญals are less likely to help a vicยญtim if there are sevยญerยญal bystandยญers. Genoveseโ€™s murder is used as a case study in numerยญous psyยญchoยญlogy textbooks.

Kitty Genovese and the bystander effect
Kitty Genovese was bruยญtally raped and murdered.

However, the probยญlem was that the media didnโ€™t accurยญately report Kitty Genoveseโ€™s murder. 

There were witยญnesses to the murยญderยญer, but they didnโ€™t see enough of what happened to underยญstand that an assault was occurยญring. They reportedly thought it was a couple arguing. 

There was no โ€œbystandยญer effect.โ€
However, the bystandยญer effect still proved to be a natยญurยญal phenomenon.

Kitty Genoveseโ€™s murder sparked sevยญerยญal sciยญentifยญic studยญies, provยญing the bystandยญer effect accurยญate (as a form of difยญfuยญsion of responsยญibยญilยญitยญies).

One could argue that The New York Times got away with a misยญleadยญing artยญicle since it led to a psyยญchoยญloยญgicยญal discovery. 

Kitty Genovese and The New York Times

In 2016, when the man conยญvicted of Kitty Genoveseโ€™s murder, Winston Moseley, died in prisยญon, The New York Times appenยญded an editorโ€™s note to the online archive of the oriยญginยญal artยญicle. It reads:

โ€œLater reportยญing by The Times and othยญers has called into quesยญtion sigยญniยญficยญant eleยญments of this account. Subsequent Times covยญerยญage includes a review of the case on the 40th anniversary; the obitยญuยญary of the killer; an essay and video on the case; and a Times Insider account.โ€

Coincidentally, the popยญuยญlar HBO show Girls ran an episยญode inspired by Kitty Genoveseโ€™s death just before word got out on Winston Moseleyโ€™s death. And in an editยญorยญiยญal that same year, after numerยญous critยญicยญal artยญicles about their reportยญing, The New York Times wrote:

โ€œThe facts, howยญever, turned out to be quite difยญferยญent. Yes, some neighยญbors had ignored Ms. Genoveseโ€™s pleas for help. But later investยญigยญaยญtions found that only a couple of them had a clear sense of what was hapยญpenยญing, or had even caught glimpses of the attacks as they occurred. Many of the 38 thought they heard a fight between drunkยญen people or lovยญers. But realยญity has, to some degree, been beside the point. A paradigm of danger and indifยญferยญence in an anonymยญous city had taken hold.โ€

The conยญvicted murยญderยญer, Winston Moseley, pubยญlished his thoughts in The New York Times in 1977. Itโ€™s a strange read as Mosely, in passing, sugยญgests that his actions came to push sociยญety in a posยญitยญive direction:

โ€œThe crime was traยญgic, but it did serve sociยญety, urging it as it did to come to the aid of its memยญbers in disยญtress or danger.โ€

As for the bystandยญer effect, there are implicยญaยญtions for our digitยญal age speยญcificยญally. In 2017, two teenยญage boys raped a 15-year-old girl while live-streamยญing the assault on Facebook Live. 

NPR (National Public Radio) wrote:

โ€œAbout 40 people may have watched the rapes on Facebook as they happened, but none of them reporยญted the crimes to the police. Thatโ€™s raisยญing ethยญicยญal and legยญal quesยญtions about those who witยญnessed the crime, includยญing whethยญer they can be charged for their inaction.โ€

So, why do I feel itโ€™s essenยญtial to tell the story about Kitty Genovese and The New York Times?

The Case for Keeping Online Records

As much as we need journยญalยญists to report the news daily, we need each report to be corยญrectly indexed, archived, and searchable. 

Itโ€™s unreasยญonยญable, of course, to expect all news to be 100% accurยญate. By makยญing online archives pubยญlic, we get anothยญer chance to conยญnect the dots of how the media shapes our sociยญetยญal narratives.

Yes, the New York Times misยญreยญporยญted the events in the Kitty Genovese case. However, by allowยญing the genยญerยญal pubยญlic to search their online archive of old news without docยญtorยญing them in hindยญsight, we all get a betยญter chance of underยญstandยญing the world we live in today.

  • Journalistic errors can be docยญuยญmented, researched, and mitยญigยญatedโ€‰โ€”โ€‰if pubยญlishยญers keep their online records availยญable to the public.

This is where The New York Times should serve as a shinยญing example of providยญing searchยญable online archives for many news pubยญlishยญers today.


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Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Whispr Group NYC, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

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