My 2023 Annual Review

The year of turning 44.

Cover photo: @jerrysilfwer

Time for my 2023 annuยญal review.

In this post, Iโ€™ll do my best to answer these three quesยญtions: 1This format is inspired by James Clearโ€™s annuยญal reviews.

What went well this year?
What didยญnโ€™t go so well this year?
What am I workยญing toward?

Here we go:

What Went Well This Year?

Being a good dad. I have four basic prinยญciples for how I see the role of being a parent:

  • A child needs to feel secure.
  • A child needs to feel loved.
  • A child needs to feel seen.
  • A child needs to feel challenged.

If you can fulยญfil these four needs, nature will take its course, and the child will develยญop into the perยญson the child is supยญposed to become. I try not to underยญesยญtimยญate these four needs, just as I try not to overยญesยญtimยญate my potenยญtial role as a โ€œsculptorโ€ of my sonโ€™s perยญsonยญalยญity. This approach has worked well in 2023.

Being a supยญportยญive husยญband. I try my hardยญest to be the best supยญport I can be for my wife. The chalยญlenge is avoidยญing the idea that being supยญportยญive should yield any speยญcifยญic returns. I want to avoid makยญing the relaยญtionยญship transยญacยญtionยญal in nature. I supยญport โ€œthe teamโ€ altruยญistยญicยญally to the best of my capยญabยญilยญityโ€‰โ€”โ€‰and then we share the experยญiยญences of winยญning and losing. 

Being an accepยญted leadยญer. In 2023, Iโ€™ve been in a posยญiยญtion where Iโ€™m leadยญing a small group of comยญpetยญent indiยญviduยญals. Each of them could easยญily assume the mantle of leadยญerยญship themยญselvesโ€‰โ€”โ€‰and do a great job. I cherยญish this humยญbling experยญiยญence because it preยญvents me from enterยญing a headยญspace of induced self-importยญance. Leadership is about the teamโ€™s net outยญput and being of serยญvice, nothยญing more. 2Silfwer, J. (2023, November 29). Existentialism for PR Advisers. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹eโ€‹xโ€‹iโ€‹sโ€‹tโ€‹eโ€‹nโ€‹tโ€‹iโ€‹aโ€‹lโ€‹iโ€‹sm/

Being a trusยญted advisor. I feel that Iโ€™ve matured as an advisor durยญing 2023. As I became a conยญsultยญant at a fairly young age, Iโ€™ve long felt that I must conยญstantly disยญtinยญguish myself. I still prove myself regยญuยญlarly, not because I yearn for respect and valยญidยญaยญtion, but because trust takes time to culยญtivยญate in any new relaยญtionยญship. Iโ€™ve grown more comยญfortยญable with my proยญfesยญsionยญal valueโ€‰โ€”โ€‰a value that perยญsists whethยญer itโ€™s extrinsยญicยญally conยญfirmed or not. 

Clean thinkยญing. As for perยญsonยญal develยญopยญment, Iโ€™ve made some headยญway worth notยญing. Iโ€™ve made a series of good decisions, taken sevยญerยญal steps Iโ€™m happy with, and found more effiยญcient strucยญtures and proยญcesses in my life. I credยญit this proยญgress with someยญthing I call โ€œclean thinkยญingโ€โ€‰โ€”โ€‰the unsenยญtiยญmentยญal applicยญaยญtion of Occhamโ€™s razor onto the chaos of human existยญence. 3Silfwer, J. (2023, November 17). Mental Models: How To Think Betterโ€‰โ€”โ€‰Faster. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹mโ€‹eโ€‹nโ€‹tโ€‹aโ€‹lโ€‹-โ€‹mโ€‹oโ€‹dโ€‹eโ€‹ls/

Better English. I conยญsciously strived to improve my English, and then, after ten years (2010โ€‰โ€“โ€‰2020), I called it quits. Then, my proยญfiยญciency improved expoยญnenยญtially. Once again, my everyยญday curiยญosยญity got the upper hand on my long-term goal-setยญting. Cรฉst la vie. 4Silfwer, J. (2020, September 10). The Blog Project: 10 Years of Improving My English. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹iโ€‹mโ€‹pโ€‹rโ€‹oโ€‹vโ€‹eโ€‹-โ€‹mโ€‹yโ€‹-โ€‹eโ€‹nโ€‹gโ€‹lโ€‹iโ€‹sh/

What Didnโ€™t Go So Well This Year?

Goal-setยญting was offโ€‰โ€”โ€‰again. This is my 10th annuยญal review. As I strive to forยญmuยญlate my main goals for the upcomยญing year, Iโ€™m amazed how I nevยญer come close to achievยญing any of them. My annuยญal reviews showยญcase a decadeโ€™s worth of comยญpletely missed tarยญgets! Itโ€™s an achieveยญment in itself, almost. This time, Iโ€™ll try to think difยญferยญently about setยญting goals for 2024. The 10th time is the charm, right?

Creating someยญthing note-worthy. Speaking of goal-setยญting, I didnโ€™t manยญage to pubยญlish my online PR course this year, either. Iโ€™m also conยญstantly re-writยญing a book on pubยญlic relaยญtions called โ€œAmplify.โ€ Plusโ€‰โ€”โ€‰Iโ€™m strivยญing to push Doctor Spin to become an appreยญciยญated resource for PR proยญfesยญsionยญals and stuยญdents. Sure, Iโ€™ve put in decent efforts, but not enough to get anyยญthing across the finยญish line.

Crossfit. In 2023, I learned that CrossFit didnโ€™t work for me. It simply wasnโ€™t the kind of physยญicยญal freeยญdom I was searchยญing for. The search for โ€œthe ultiยญmateโ€ physยญicยญal regiยญmen will surely continue.

What Am I Working Toward?

No more annuยญal reviews. Formulating what went well and what didnโ€™t go so well for ten years straight has litยญerยญally taught me one thingโ€‰โ€”โ€‰goal-setยญting is not my cup of tea. 

As an intrinsยญicยญally curiยญous and motivยญated perยญson, I donโ€™t appreยญciยญate โ€œyesยญterยญdayโ€™s meโ€ telling โ€œtodayโ€™s meโ€ what to do. It causes me to backยญfire and rebel against myself.

My life is more proยญductยญive and rewardยญing when I allow myself space to roam free and explore. For a temยญperaยญment like mine, rigยญorยญous goal-setยญting often has adverse effects. Hence, this will be my last annuยญal review.

If youโ€™ve enjoyed these annuยญal reviewsโ€‰โ€”โ€‰thank you.

Signature - Jerry Silfwer - Doctor Spin

Thank you. Please supยญport my blog by sharยญing artยญicles with othยญer comยญmuยญnicยญaยญtions- and marยญketยญing proยญfesยญsionยญals. Please also conยญsider my PR serยญvices or speakยญing engageยญments.

Annotations
Annotations
1 This format is inspired by James Clearโ€™s annuยญal reviews.
2 Silfwer, J. (2023, November 29). Existentialism for PR Advisers. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹eโ€‹xโ€‹iโ€‹sโ€‹tโ€‹eโ€‹nโ€‹tโ€‹iโ€‹aโ€‹lโ€‹iโ€‹sm/
3 Silfwer, J. (2023, November 17). Mental Models: How To Think Betterโ€‰โ€”โ€‰Faster. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹mโ€‹eโ€‹nโ€‹tโ€‹aโ€‹lโ€‹-โ€‹mโ€‹oโ€‹dโ€‹eโ€‹ls/
4 Silfwer, J. (2020, September 10). The Blog Project: 10 Years of Improving My English. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹iโ€‹mโ€‹pโ€‹rโ€‹oโ€‹vโ€‹eโ€‹-โ€‹mโ€‹yโ€‹-โ€‹eโ€‹nโ€‹gโ€‹lโ€‹iโ€‹sh/
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

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