My 2022 Annual Review

The year of turning 43.

Cover photo: @jerrysilfwer

Time for my 2022 annuยญal review.

In this post, Iโ€™ll do my best to answer these three quesยญtions: 1This format is inspired by James Clearโ€™s annuยญal reviews.

What went well this year?
What didยญnโ€™t go so well this year?
What am I workยญing toward?

Here we go:

What Went Well This Year?

Epic sumยญmer. Both wifey and I invesยญted in extra-long vacaยญtions, and with our 8โ€‘year-old son, we spent most of the sumยญmer without parยญticยญuยญlar plans. We talked, laughed, walked, took phoยญtos, went on hikes, went for midยญnight swims, creยญated conยญtent, binged tv series, and cooked good food togethยญer. I learned that hapยญpiยญness could be found in havยญing empty calยญenยญdars together.

Dad stuff. Itโ€™s not easy being a good fathยญer or knowยญing what that entails, but I think Iโ€™m doing quite alright. Regarding obligยญaยญtions, being a parยญent is what I care more about than anyยญthing else. 

Sales. In my part-time role as CEO at KIX Index, I conยญverยญted twelve major brands into cliยญents durยญing the year. People in our locยญal marยญket are now beginยญning to refer to our product as a standยญard measurement.

Video editยญing. Since Iโ€™m also in the proยญcess of creยญatยญing online PR courses right now, I now know how to edit videos at a decent level. Learning about video recordยญing, audio capยญturยญing, stuยญdio lightยญing, and video editยญing has been overยญwhelmยญing, but Iโ€™m grateยญful for these pracยญticยญal comยญmuยญnicยญaยญtion skills.

Watch colยญlecยญtion. Some time ago, I took an interest in watches. And now I have twelve incredยญible (and careยญfully researched and acquired) watches that bring me much joy. So, Iโ€™m now the ownยญer of a growยญing watch colยญlecยญtionโ€‰โ€”โ€‰and a staยญtion of watch modยญding tools.

OMAD (One Meal a Day). For 365 days, Iโ€™ve pracยญtised interยญmitยญtent fastยญing by eatยญing once daily. Iโ€™m not recomยญmendยญing 23:1 to anyยญone, but I appreยญciยญate how eatยญing once daily makes me feel. 

My first digitยญal product. While editยญing my online PR course, I also launched a digitยญal product on how to write B2B blog posts.

What Didnโ€™t Go So Well This Year?

Missed the deadยญlineโ€‰โ€”โ€‰again. Creating and launchยญing online courses at Spin Academy is chalยญlenยญging. Still, I donโ€™t want to lower my standยญards, so I keep fightยญing through the proยญcess. And Iโ€™m getยญting close to pubยญlishยญing two stelยญlar online PR courses using SamCart. 2023 will be the year!

Not enough sleep. In 2022, I averยญaged 5 hours and 14 minutes per night. What the heck am I doing with all that wakยญing time? As it turns out, I read non-ficยญtion books, write stuff that (litยญerยญally) nevยญer sees the light of day, and watch YouTube gamยญing conยญtent. My realยญisaยญtion is crysยญtal clear: I must priยญorยญitยญise sleep.

Wasted efforts. I spent a ridicuยญlous amount of time learnยญing how to speed up webยญsites. In hindยญsight, it wasยญnโ€™t fun, and the resยญults werยญenโ€™t overยญwhelmยญing. For some reasยญon, I spent an unreasยญonยญable amount of time on this project.

What Am I Working Toward?

Focus. In 2023, Iโ€™ve been a freelยญance PR adviser for ten years. The endeavยญour hasยญnโ€™t been a straight shot: I first thought I wanted to build an agencyโ€‰โ€”โ€‰only to realยญise I didยญnโ€™t. Then, I took 14 months of paternal leave. I also joined an online video busiยญness for a while. Iโ€™ve worked part-time with a sciยญence starยญtup for the last two years. Iโ€™m determยญined to transยญition into a full-time effort before the end of the year.

Signature - Jerry Silfwer - Doctor Spin

Thank you. Please supยญport my blog by sharยญing artยญicles with othยญer comยญmuยญnicยญaยญtions- and marยญketยญing proยญfesยญsionยญals. Please also conยญsider my PR serยญvices or speakยญing engageยญments.

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1 This format is inspired by James Clearโ€™s annuยญal reviews.
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

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