My 2017 Annual Review

The year of turning 38.

Cover photo: @jerrysilfwer

Time for my 2017 annuยญal review.

In this blog artยญicle, Iโ€™ll do my best to answer these three quesยญtions:1This format is inspired by James Clearโ€™s annuยญal reviews.

What went well this year?
What didnโ€™t go so well this year?
What am I workยญing toward?

Here we go:

1. What Went Well This Year?

Photography. Iโ€™ve also explored this interest since my wife, Lisah, is into phoยญtoยญgraphy, too. Itโ€™s a great way to spend time outยญdoors. Itโ€™s a creยญatยญive purยญsuit involving techยญnoยญlogy, softยญware, and social media. Iโ€™ve studยญied the subยญject extensยญively, and the more I learn, the betยญter I get (which isnโ€™t always the case). Iโ€™m not a โ€œgreat phoยญtoยญgraphยญerโ€ by any stretch, but Iโ€™m getยญting to the point where I at least start to know what the heck Iโ€™m doing. I at least feel like Iโ€™ve gotยญten past Mount Stupid!

Jack. Iโ€™ve spent much qualยญity time with my son due to my wifeyโ€™s odd work hours. It feels like itโ€™s been preยญcious for both of us.

Career change. I felt like my proยญfesยญsionยญal learnยญing curve stalled, so I had to take action and do someยญthing difยญferยญent for a while. So, I abanยญdoned my othยญerยญwise cherยญished life as a freelยญanยญcer to purยญsue anothยญer entreยญprenยญeurยญiยญal chalยญlenge togethยญer with othยญers. I learned tons of video proยญducยญtion and proยญgramยญmatยญic advertยญising in the proยญcesses, two othยญerยญwise weak spots in my proยญfesยญsionยญal toolbox.

Supporting my wifeโ€™s career. Wifey is a teleยญviยญsion host for a daily live format on Swedish crime. Sheโ€™s remarkยญable, I think, and Iโ€™m proud to have priยญorยญitยญised her career over mine this year. And it hasnโ€™t been a sacยญriยญfice; it has instead been gratยญiยญfyยญing to supยญport her in her proยญfesยญsionยญal development.

2. What Didnโ€™t Go So Well This Year?

Midlife crisis. Throughout the year, I couldnโ€™t figยญure out my place in life. Maybe Iโ€™ve experยญiยญenced an early onset mid-life crisis? I had difยญfiยญculties updatยญing my social media chanยญnels simply because I had trouble believยญing why anyยญone would care about my life and what I had to say. And I starยญted second-guessยญing my motivยญaยญtions for havยญing a โ€œperยญsonยญal brandโ€โ€”who am I tryยญing to impress and why?

Entrepreneurial stress. Building a brand is treยญmendยญous fun, but most of the adminยญisยญtratยญive work that goes with it is mind-numbยญing. Starting a brand new agency (with a new dirยญecยญtion) with four seniยญor conยญsultยญants requires a lot of new busiยญness from day one to covยญer all expenses. It takes a lot of energy, for sure.

3. What Am I Working Toward?

Getting healthยญiยญer. Sadly, I came out of 2017 in worse shape (menยญtally and physยญicยญally) than I entered it. My numยญber one priยญorยญity in 2018 will be to take betยญter care of myself. I want to live a long and healthy life with my wife and son, so Iโ€™m takยญing steps to get my priยญorยญitยญies straight.

Figure things out. My inner drive is a large part of who I am, and I am comยญpletely lost. If this is a midยญlife crisis, it canโ€™t last forever anyยญway. I have unique skills and believe my best proยญfesยญsionยญal years are still ahead.

Signature - Jerry Silfwer - Doctor Spin

Thank you. Please supยญport my blog by sharยญing artยญicles with othยญer comยญmuยญnicยญaยญtions- and marยญketยญing proยญfesยญsionยญals. Please also conยญsider my PR serยญvices or speakยญing engageยญments.

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1 This format is inspired by James Clearโ€™s annuยญal reviews.
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

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