Slow Storytelling is Making a Comeback

The power of slow storytelling is mak­ing a comeback.

Must everything be short­er and faster on the internet?

It seems as if slow storytelling is mak­ing a comeback. Longer tele­vi­sion shows, longer games, longer YouTube videos, longer tweets, longer blog art­icles — longer everything.

Why?

Here we go:

The Paradigm of Fast Storytelling

The nar­rat­ive speed has accel­er­ated. News cycles are flash­ing by. Updates and tweets are blaz­ing by. Social media is turn­ing into show business.

Twenty-four-sev­en news cycles and bite-sized advert­ising mas­quer­ad­ing as enter­tain­ment are com­ing at us like a furi­ous swarm of moths cloud­ing the sky. 

Yes, some are con­cerned. Social media pess­im­ists are fore­bod­ing the decline of civil­isa­tion due to our short­er atten­tion spans and noti­fic­a­tion addictions. 

Everything must be short:

We’re all in a col­lect­ive hurry and can’t be bothered with too much con­text. “It’s just the way it is now,” I think.

Click, click.

The Counter-Reaction

I grew up on the island of Alnö with about 900 fel­low dwell­ers. I moved away, got my stra­tegic com­mu­nic­a­tion and lin­guist­ic degrees, and ended up in Stockholm, the cap­it­al of Sweden. 

In Stockholm, I remem­ber being astoun­ded by the impa­tience of the city slick­ers; they sighed as they missed their sub­way ride — even though the next one was in just a few minutes. 

On Alnö, buses came by once every hour on weekdays. 

A city-life dec­ade later, hav­ing lived in Stockholm, London, and New York, I find myself being immersed in this Pavlovian con­di­tion­ing.

A five-second break today? No prob­lem. That’s enough to check my social feeds, cal­en­dar, and inbox, read a few head­lines and check dir­ec­tions on Google Maps.

In short: We’ve all picked up the pace.
Now, we’re long over­due for a counter-reaction.

Mental Bandwidth and Narratives

Suppose Dunbar’s num­ber dic­tates the optim­al num­ber of per­son­al rela­tion­ships in a group. Why can’t we assume that there’s also a cog­nit­ive lim­it to the num­ber of nar­rat­ives we can stay inves­ted in? ¹Silfwer, J. (2023, June 7). 150 — Dunbar’s Number. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​1​5​0​-​d​u​n​b​a​r​s​-​n​u​m​b​er/

There’s com­pre­hens­ive sci­entif­ic sup­port for the idea that we fil­ter all incom­ing inputs. We dis­card these inputs or assign them to a few more prom­in­ent storylines that we’re already inves­ted in. ²Silfwer, J. (2023, November 30). Cognitive Dissonance: Mental Harmony Above All Else. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​c​o​g​n​i​t​i​v​e​-​d​i​s​s​o​n​a​n​ce/.

The digit­al con­tent explo­sion of avail­able inform­a­tion might neg­at­ively affect everything from atten­tion spans to cog­nit­ive over­load­ing. Still, the Industrial Revolution also brought its fair share of less-than-for­tu­nate out­comes. ³Silfwer, J. (2023, March 20). The AI Content Explosion. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​a​i​-​c​o​n​t​e​n​t​-​e​x​p​l​o​s​i​on/

Remember, our men­tal band­width has remained unchanged for at least 200,000 years. ⁴If any­thing, our brains are shrink­ing. Over the past 20,000 years, the aver­age volume of the human male brain has decreased from 1,500 cubic cen­ti­metres to 1,350 ccs, los­ing a chunk the size of a … Continue read­ing

Television Series and Superhero Universes

Lately, the charm of watch­ing a full-length movie has been rap­idly declin­ing; the story arc in a typ­ic­al two-hour block­buster is too short for me; there’s not enough time to get to know and under­stand the char­ac­ters of the movie, and the sus­pen­sion of dis­be­lief suf­fers from being force­fully paced.

This is, in my case, thanks to Netflix. ⁵Silfwer, J. (2013, February 2). House Of Cards is Changing the Streaming Game. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​h​o​u​s​e​-​o​f​-​c​a​r​ds/

I don’t watch Netflix for its vari­ety of movies; I binge on their tele­vi­sion shows (albeit that “tele­vi­sion” sounds old-fash­ioned). An epis­ode is argu­ably much short­er than a full-length movie, but the storytelling spans sea­sons instead of minutes. 

ScreenRant lists 15 reas­ons why tele­vi­sion shows are super­i­or to movies:

I’ve spent many hours fol­low­ing in the foot­steps of “The Walking Dead” and its main prot­ag­on­ist, Rick Grimes. As a view­er, I’ve been inves­ted in Rick’s life’s ups and downs (mostly downs) for a long time, but I still have no idea wheth­er he will make it.

There’s no deny­ing the lit­er­ary qual­ity of J.R.R. Tolkien’s epic saga, The Lord of the Rings. Still, when it comes to sil­ver screen adapt­a­tions, it’s tough for LOTR dir­ect­or Peter Jackson to com­pete with the rich­ness of lore in shows like Game of Thrones, where the storytelling spans sea­son after season.

And it seems like movie­makers are catch­ing on, too. 

See how Marvel’s string­ing typ­ic­al block­buster-length movies togeth­er to cre­ate longer arcs for their char­ac­ters and add more depth to their cine­mat­ic Marvel uni­verse.

Games as Long-Form Storytelling

Watching Let’s Play walk­throughs on YouTube is my guilty pleas­ure (or obsession?). 

I’ve been at the edge of my seat through games like “The Last of Us,” “Detroit Become Human,” and “Uncharted.” I’ve dis­covered new worlds through games like “God of War,” “Far Cry,” and “Assassin’s Creed.”

In-game storytelling has seen tre­mend­ous devel­op­ment over the last couple of years. Watching social media nat­ur­als play their way through a good nar­rat­ive is immers­ive and cap­tiv­at­ing, even if you don’t play these games your­self. ⁶Silfwer, J. (2010, April). Social Media Naturals. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​s​o​c​i​a​l​-​m​e​d​i​a​-​n​a​t​u​r​a​ls/

More giant story-driv­en games might take a skilled play­er up to 40 hours of act­ive game­play to get through, espe­cially if they are into explor­ing and side missions. 

For instance, the anti­cip­ated title Red Dead Redemption 2 deliv­ers an impress­ive 60+ hour story cam­paign:

Read also: DayZ for Days

Long-Form Content in Search Engines

Longer forms have oth­er advant­ages, too. 

If you’re into digit­al mar­ket­ing or com­mu­nic­a­tions, you’ve prob­ably thought about how to rank on the first pages of Google’s SERP (search engine res­ults page) for your keywords. 

A study by SerpIQ sug­gests that 2,450 words are the “sweet spot” for rank­ing 1 – 10 on Google: ⁷A study by Moz indic­ates that long-form blog posts tend to do bet­ter in search rank­ings and social media.

Also, accord­ing to Hubspot, you get more back­links as well:

(And for those who don’t write art­icles that often, 2,000 words are quite a decent length: you’ve barely read 900 words of this article!)

I’m not sug­gest­ing that longer is always bet­ter in every way. However, we might have under­es­tim­ated our basic human need for depth and con­text — espe­cially in this fast-paced, digit­al-first landscape.

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• The Story First: Mapping Whys for Storytelling
• 10 Storytelling Elements (Found in Almost All Great Stories)
• Storytelling Elements in Star Wars: A New Hope
• Shakespearean Archetypes In Storytelling
• Storytelling Techniques (In 15 Minutes)
• Slow Storytelling is Making a Comeback
• The Three-Act Structure of Greek Storytelling
• The Pixar Pitch
• The Rebel Yell Statement
• Storytelling Books

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