The Rebel Yell Statement

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Storytelling Technique: The Rebel Yell Statement

Copywriter Kevin Rogers pub­lished this simple yet effect­ive script to improve your storytelling, the Rebel Yell Statement, named after the legendary rock anthem by Billy Idol.

Here’s the Rebel Yell Statement script for you to try: 

My name is _​_​_​_​_​_​_​_​_​, I love _​_​_​_​_​_​_​_​_​ but was fed up with _​_​_​_​_​_​_​_​_​. So I cre­ated _​_​_​_​_​_​_​_​_​ that _________.

Here’s an example by Rogers on Steve Jobs:

My name is Steve, I love com­puters but was fed up with the snail’s pace of com­mer­cial tech­no­logy. So I cre­ated a user-friendly com­puter that pro­cesses inform­a­tion faster than any­thing else out there today.

Here’s the Rebel Yell Statement I wrote for this blog, Doctor Spin:

My name is Jerry, I love PR, but was fed up with “social media experts” giv­ing cli­ents bull­shit advice. So I cre­ated Doctor Spin to share action­able insights based on aca­dem­ic research, hands-on exper­i­ence, and passion.

Learn more: The Rebel Yell Statement

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