DayZ for Days

Video games aren't just for playing.

Cover photo: @jerrysilfwer

Yes, I prefer DayZ streams to Netflix, HBO, and Prime.

I’ve spent a couple of hun­dred hours with a post-apo­ca­lyptic zom­bie sur­viv­al game named DayZ.

However, I’m not a gamer.
And I haven’t played a single minute of DayZ.

I’ve been watch­ing stream­ers play DayZ on Twitch and YouTube. I’ve fallen in love with the game, but I still have no inten­tion of ever pick­ing it up and play­ing it myself.

I won­der, what’s the attrac­tion?
And how com­mon is this type of media behaviour?

Here we go:

What’s DayZ?

Never heard of DayZ? A short while ago, I hadn’t either. DayZ isn’t a game on par with fran­chises like Minecraft, Grand Theft Auto, Resident Evil, CounterStrike, Fortnite, Battlefield, Pokémon, Overwatch, and World of WarCraft, to name a few.

Let’s break DayZ down to give you an idea:

DayZ is an open-world game. There’s a large map, and the play­ers can go any­where and do any­thing. As such, DayZ is a sand­box game. It fea­tures a per­sist­ent world, mean­ing the game con­tin­ues to evolve and change even when a play­er is off­line. This aspect adds a level of real­ism and unpre­dict­ab­il­ity to the game.

Moreover, it’s an online mul­ti­play­er game. Typically, each rendered map allows 64 sim­ul­tan­eous play­ers where the serv­er con­trols events (such as storms, gas leaks, heli­copter crashes, etc.). A typ­ic­al map is 200 – 300 km2, so you could play for hours without encoun­ter­ing anoth­er play­er. The game’s ori­gin­al map, Chernarus, is heav­ily inspired by the Czech Republic, where the game’s developer, Bohemia Interactive, is loc­ated. The land­scape includes rur­al and urb­an areas, forests, and bod­ies of water, reflect­ing the geo­graphy of the Czech Republic.

The game is also a first-per­son shoot­er (FPS). Aim and shoot from a first-per­son per­spect­ive. It all takes place in bar­ren areas with run­down build­ings and mil­it­ary bases.

DayZ is also a post-apo­ca­lyptic sur­viv­al game. With zom­bies, of course. Players must keep track of their hydra­tion, food intake, injur­ies, infec­tions, tem­per­at­ure, and blood. There’s an intric­ate invent­ory sys­tem, and adding more weight slows your char­ac­ter down. Things break, and you might get a ter­min­al brain dis­ease if you stay alive by eat­ing human flesh.

DayZ is also a loot-based game. You spawn into the world with light clothes, band­ages, and an apple. From there, you need to use whatever you find to sur­vive. 1DayZ is known for its high level of real­ism and dif­fi­culty. The game does not have a tutori­al, and new play­ers often struggle to sur­vive against envir­on­ment­al chal­lenges and oth­er play­ers.

Read also: Zombie Apocalypse Survival Skills for PR Professionals

Riveting Entertainment

DayZ doesn’t have a clear object­ive. There’s no way to beat the game. Players try to stay alive for as long as pos­sible, but soon­er or later, every­one dies and gets to start over. You get a new ran­dom char­ac­ter and lose all your gear as you die and respawn.

DayZ for Days - In-game footage
TopeREC thumb­nail. (DanceOfJesus)

The sur­viv­ing and dying loop is end­less. You can be friendly and help oth­er play­ers. Or you can kill them and take their gear. There’s no right or wrong.

You need a micro­phone as a play­er because oth­er people will see you as sus­pi­cious and a poten­tial risk if you can’t com­mu­nic­ate. You’ll likely shoot a play­er on the spot if the play­er fails to respond.

The game­play is rel­at­ively slow. A play­er might travel great dis­tances through des­ol­ate plains and forests. 

One of my favour­ite DayZ stream­ers swam to an island, and I watched a swim­ming anim­a­tion for half an hour while the stream­er talked about his dog.

Riveting enter­tain­ment, weirdly enough.

Still Going Strong

DayZ isn’t exactly a new game, either. Arma 2 was a mil­it­ary sim­u­lat­or game released by Bohemia Interactive in 2009. Like some games, Arma 2 sup­por­ted mod­ding, allow­ing developers to add their maps and rules to the game. One such mod was DayZ.

Dean Hall released the DayZ mod to Arma 2 in April 2012 to much crit­ic­al acclaim. Though it was just a mod, Eurogamer called it the best zom­bie game ever. Bohemia Interactive brought Dean Hall on board and had him begin work on DayZ as a stan­dalone game. 2DayZ ori­gin­ally star­ted as a mod for the mil­it­ary sim­u­la­tion game ARMA 2. Created by Dean Hall, a New Zealander, it was developed dur­ing his time in the army. The mod­’s pop­ular­ity even­tu­ally led to … Continue read­ing

The stan­dalone DayZ was pre-leased to Windows users in 2014 but not widely launched until 2019. The devel­op­ment phase was focused on innovation:

I hope I imple­ment a lot of bad ideas. So that then, we know they are bad. Then we can remove them and move on. If we stick to safe ideas, this isn’t going to become a great game over the next few months — it will just be a cool idea, and I’ll try and spend the next ten years going around con­ven­tions talk­ing about how cool it was. I’d rather fol­low all the dead ends so I know what works and what doesn’t.”
— Dean Hall, the lead design­er of DayZ

Die-hard fans are play­ing the game today, and new mods are being added. 3The mod­ding com­munity around DayZ is quite act­ive, and play­ers have cre­ated numer­ous mods that add new ele­ments to the game, ran­ging from new items and weapons to com­plete over­hauls of the game … Continue read­ing

Players have ran­dom encoun­ters, team up, share food, tend to each oth­ers’ wounds, fight for sur­viv­al against oth­er play­ers fight­ing for theirs, and new friends die too soon or sud­denly — and you nev­er get to talk with them again. 4DayZ heav­ily emphas­ises play­er inter­ac­tions. These inter­ac­tions can range from hos­tile to friendly, sig­ni­fic­antly affect­ing the game­play exper­i­ence. Players often form alli­ances or engage in com­bat … Continue read­ing

Twitch stream­ers and YouTube cre­at­ors make a liv­ing from play­ing the game. And any­one gets to watch.

A Different Immersion

So, what’s the appeal of watch­ing someone else play a game you will nev­er buy or play?

I don’t think many main­stream media con­sumers under­stand the immer­sion of get­ting to know a par­tic­u­lar play­er, appre­ci­at­ing their playstyle and per­son­al­ity, and shar­ing their unscrip­ted adven­tures in real-time.

The com­ments are typ­ic­ally over­flow­ing with pos­it­iv­ity. Fans find the game­play more enter­tain­ing, excit­ing and enga­ging than acclaimed tele­vi­sion series and block­buster movies. They praise the cre­at­or for improv­ing their days, get­ting them through tough times, and mak­ing them laugh and cry. Despite mixed reviews and a chal­len­ging devel­op­ment pro­cess, DayZ has developed a cult fol­low­ing. Its unique blend of sur­viv­al ele­ments, play­er inter­ac­tions, and a real­ist­ic post-apo­ca­lyptic world keeps play­ers engaged.

Gameplay gives audi­ences some­thing tra­di­tion­al tele­vi­sion can’t: serendip­it­ous drama and real-time human connection.

It’s the most mul­ti­play­er game of all mul­ti­play­er games. […] Nothing can rep­lic­ate the open­ness and ran­dom­ness of what can hap­pen when you meet oth­er people. I’m 5,000 hours in, and I still have things hap­pen­ing that have nev­er happened to me before, and I don’t know any oth­er game that can hold my interest like that.”
TheRunningManZ, Twitch stream­er and YouTube creator

Streaming audi­ences are ready to pay for the enter­tain­ment; a pop­u­lar Twitch stream­er will have gen­er­ous dona­tions con­stantly flow­ing for hours. We know because dona­tions are typ­ic­ally rewar­ded with an on-screen anim­a­tion, forever mak­ing them a small part of the story.

Still, per­haps game­play-watch­ing should be con­sidered a fringe media phe­nomen­on. Maybe Netflix, HBO, and Prime shouldn’t worry.

Or maybe they should.

Gaming’s Got Talent

Many believe that only gamers like to watch oth­er gamers play. They think you must be a gamer to watch someone else play a game. But I’m no gamer, which makes me think.

As an industry, gam­ing has sur­passed Hollywood and the world of sports. Looking for the world’s best storytellers, world-build­ers, visu­al artists, and con­tent cre­at­ors? Look no fur­ther than gaming. 

I’d go so far as to sug­gest that mod­ern tele­vi­sion fran­chises like House of the Dragon and The Rings of Power fail to impress some audi­ences since they can­not offer the same fantasy immer­sion as, say, Skyrim or Elden Ring.

I under­stand that this might be hard to believe. Still, by watch­ing DayZ for hun­dreds of hours, I’ve exper­i­enced excite­ment, heart­break, action, ran­dom­ness, and friend­ship in the most fant­ast­ic storytelling arcs, rivalling (and sur­pass­ing) any­thing I’d oth­er­wise watch on television.

Storytelling and immer­sion will fol­low suit with games and gam­ing tech­no­logy con­tinu­ously improv­ing. As a non-gamer con­sum­ing game con­tent, I might belong to a rare public.

But I wouldn’t bet on “game-watch­ing for non-gamers” remain­ing a fringe activ­ity forever.

Signature - Jerry Silfwer - Doctor Spin

Thanks for read­ing. Please con­sider shar­ing my pub­lic rela­tions blog with oth­er com­mu­nic­a­tion and mar­ket­ing pro­fes­sion­als. If you have ques­tions (or want to retain my PR ser­vices), please con­tact me at jerry@​spinfactory.​com.

Everything Not Saved Will Be Lost - Nintendo Quit Screen
“Everything not saved will be lost.” (Nintendo)
ANNOTATIONS
ANNOTATIONS
1 DayZ is known for its high level of real­ism and dif­fi­culty. The game does not have a tutori­al, and new play­ers often struggle to sur­vive against envir­on­ment­al chal­lenges and oth­er players.
2 DayZ ori­gin­ally star­ted as a mod for the mil­it­ary sim­u­la­tion game ARMA 2. Created by Dean Hall, a New Zealander, it was developed dur­ing his time in the army. The mod­’s pop­ular­ity even­tu­ally led to the devel­op­ment of a stan­dalone game.
3 The mod­ding com­munity around DayZ is quite act­ive, and play­ers have cre­ated numer­ous mods that add new ele­ments to the game, ran­ging from new items and weapons to com­plete over­hauls of the game mechanics.
4 DayZ heav­ily emphas­ises play­er inter­ac­tions. These inter­ac­tions can range from hos­tile to friendly, sig­ni­fic­antly affect­ing the game­play exper­i­ence. Players often form alli­ances or engage in com­bat based on in-game encounters.
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that there is more to life than strategic communication.

The cover photo has

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