Enter the Hivemind

We might be on the precipitous of a new human language.

Cover photo: @jerrysilfwer

Will humans be susยญceptยญible to hiveยญmind technology?

Some sciยญence ficยญtion conยญcepts perยญsist. One such concept is the idea of conยญnectยญing humans via digitยญal interfaces.

From menยญtal walkยญie-talkยญies to uploadยญing and downยญloadยญing human minds.

I canยญโ€™t help but wonยญder: How far are we from creยญatยญing brain-interยญfaยญcing techยญnoยญloยญgies? And would we be susceptible?

Letโ€™s explore:

A Hivemind of Rat Brains

In 2013, the sciยญentยญist Miguel Nicolelis used elecยญtrodes to conยญnect brains. Well, rat brains. The rats in the experยญiยญment began to synยญchronยญise their elecยญtricยญal brain patยญterns as if sharยญing their brains.

In tests to disยญtinยญguish between brain patยญterns, the netยญworked rats outยญperยญformed indiยญviduยญal non-netยญworked rats.

The tasks were simple enough, but the remarkยญable thing was that these rats werยญenโ€™t even close to each othยญer. They comยญmuยญnicยญated via the interยญnet. In one of these experยญiยญments, the rats were sepยญarยญated by thouยญsands of miles.

โ€œItโ€™s the first organยญic comยญputer,โ€ sciยญentยญists explained to The Guardian.

So, sciยญentยญists have demonยญstrated an โ€œinterยญnet of brainsโ€โ€‰โ€”โ€‰in rats.

Whatโ€™s next?

โ€œI Know Kung Fuโ€

Thereโ€™s no shortยญage of sciยญence-ficยญtion creยญativยญity regardยญing digitยญal interยญfaces for the human brain, like how Neo learns kung fu in The Matrix.

The Matrix - Neo - I Know Kung Fu - Hivemind - Doctor Spin - The PR Blog
Neo now knows Kung Fu.

Itโ€™s reasยญonยญable to specยญuยญlate about potenยญtial use cases for elecยญtronยญic brain enhanceยญments. Learning an ancient marยญtial arts sysยญtem in the blink of an eye would be cool.

But brain conยญnectivยญity doesยญnโ€™t just have to be about adding feaยญtures to brains. It could also be about adding new states of existence.

Co-existยญence, even.

Nexus - Ramez Naam - Hivemind
Time to upgrade?

The Synchronicity Drug in Nexus

In Nexus, sciยญence-ficยญtion writer Ramez Naam sugยญgests a drug allowยญing you to feel what othยญers are feeling:


โ€œChuan bought a round of drinks. A bleach blonde Thai girl in a low-cut blouse and unnatยญurยญally large breasts came up and snuggled into his arm. He starยญted telling a story about a drug called Synchronicity. Samโ€™s ears perked up.

โ€˜Synchronicity?โ€™ she innoยญcently inquired. โ€˜Whatโ€™s that?

โ€˜Itโ€™s N and M togethยญer. The chamยญpagne of trips.โ€™ He kissed his finยญgers for emphasยญis.

โ€˜N as in Nexus?โ€™ She wanted him to spell it out for her.

โ€˜Yeah. And M as in Empathek. The M makes you want to conยญnect, want to underยญstand, want to love. And the N actuยญally lets you feel what othยญer people are feelยญing. Itโ€™s beauยญtiยญful. Magical.โ€™ โ€

Since these synยญchronยญisaยญtions are transยญferred elecยญtronยญicยญally, the interยญnet could be a carยญriยญer for such connections. 

Will we see a new spirยญituยญal web? A new porn web? A unique, probยญlem-solvยญing web? A new artistยญic and creยญatยญive web? A new type of social media?

Will we see new group sizes?

Social Group Sizes (For Social Brains)

How many social conยญnecยญtions you you comยญfortยญably susยญtain? According to the social brain hypoยญthesยญis, limยญits exist. 1Zhou WX, Sornette D, Hill RA, Dunbar RI. Discrete hierยญarchยญicยญal organยญizยญaยญtion of social group sizes. Proc Biol Sci. 2005 Feb 22;272(1561):439โ€‰โ€“โ€‰44.

โ€œThe โ€˜social brain hypoยญthesยญisโ€™ for the evolยญuยญtion of large brains in primยญates has led to evidยญence for the coeยญvoluยญtion of neoยญcorยญticยญal size and social group sizes, sugยญgestยญing that there is a cogยญnitยญive conยญstraint on group size that depends, in some way, on the volume of neurยญal materยญiยญal availยญable for proยญcessing and synยญthesยญizยญing informยญaยญtion on social relaยญtionยญships.โ€
Source: Proceedings of the Royal Society B: Biological Sciences 2Zhou, X., Sornette, D., Hill, R. A., & M. Dunbar, R. I. (2005). Discrete hierยญarchยญicยญal organยญizยญaยญtion of social group sizes. Proceedings of the Royal Society B: Biological Sciences, 272(1561), โ€ฆ Continue readยญing

Scientific evidยญence sugยญgests that people tend to organยญise themยญselves not in an even disยญtriยญbuยญtion of group sizes but in disยญcrete hierยญarchยญicยญal social groups of more parยญticยญuยญlar sizes:

  • Support clique (3โ€‰โ€“โ€‰5 people)
  • Sympathy group (12โ€‰โ€“โ€‰20 people)
  • Band (30โ€‰โ€“โ€‰50 people)
  • Clan (150 people)
  • Megaband (500 people)
  • Tribe (1,000โ€‰โ€“โ€‰2,000 people)

Alas, there seems to be a disยญcrete statยญistยญicยญal order in the comยญplex chaos of human relationships:

โ€œSuch disยญcrete scale invariยญance could be related to that idenยญtiยญfied in sigยญnaยญtures of herdยญing behaยญviour in finยญanยญcial marยญkets and might reflect a hierยญarchยญicยญal proยญcessing of social nearยญness by human brains.โ€œ
Source: Proceedings of the Royal Society B: Biological Sciences 3Zhou, X., Sornette, D., Hill, R. A., & M. Dunbar, R. I. (2005). Discrete hierยญarchยญicยญal organยญizยญaยญtion of social group sizes. Proceedings of the Royal Society B: Biological Sciences, 272(1561), โ€ฆ Continue readยญing

Read also: Group Sizes (The Social Brain Hypothesis)

In 2017, Elon Musk and Paul Merolla pubยญlicly launched Neuralink. Since then, neurยญosยญcientยญists have come and gone. Not much is known about how itโ€™s going, but Musk was allegedly inspired by sciยญence-ficยญtion writer Iain Bankโ€™s neurยญal lace.

Neuralink - Hivemind - Doctor Spin - The PR Blog
A Fitbit for your brain, perhaps?

Although, some proยญgress has been showcased:

โ€œIn April 2021, Neuralink demonยญstrated a monยญkey playยญing the game โ€˜Pongโ€™ using the Neuralink implant. While simยญilยญar techยญnoยญlogy has exisยญted since 2002, when a research group first demonยญstrated a monยญkey movยญing a comยญputer cursยญor with neurยญal sigยญnals, sciยญentยญists acknowยญledged the enginยญeerยญing proยญgress in makยญing the implant wireยญless and increasยญing the numยญber of implanted elecยญtrodes.โ€œ
Source: Wikipedia

Critics have argued that Neuralink has been unable to demonยญstrate any sigยญniยญficยญant breakยญthroughs. And there hasยญnโ€™t been expoยญnenยญtial develยญopยญment since Nicolelisโ€™ rat brain experยญiยญments in 2013.

Technological advanceยญments aside, itโ€™s reasยญonยญable to assume that there are two main fields of progress:

  • Electronic impulse stimยญuli (โ€œLearning kung fuโ€). Using elecยญtrodes, implants can use tarยญgeted elecยญtricยญal pulses to stimยญuยญlate primยญitยญive funcยญtions. This could have near-future medยญicยญal uses to assist people with losยญing speยญcifยญic funcยญtions. A blind perยญson could get cues on how to navยญigยญate, for instance.
  • Brain state synยญchronยญisaยญtion (โ€œThe Synchronicity drugโ€). By induยญcing variยญous patยญterns of brain waves, two or more brains could potenยญtially synยญchronยญise and put themยญselves in simยญilยญar states. This could open up betยญter colยญlabยญorยญaยญtion and deepยญer states of sharยญing experiences.

Which of these potenยญtial dirยญecยญtions of proยญgress holds the most promยญise for near-future application?

Transhumanism and Human Cyborgs

In 2017, CyborgNest launched NorthSense, a small cirยญcuit board with pierยญcings to conยญnect it to the wearยญerยญโ€™s body. The gadยญget lets its wearยญer sense the Earthโ€™s magยญnetยญic field and always knows the North direction.

Others have had an RFID chip implanted to use instead of externยญal chips.

Technological augยญmentยญaยญtions like these are interยญestยญing, but the advanceยญments seem primยญitยญive. In 2022, CyborgNest is workยญing on launchยญing Sentero, a device that allows you to share experยญiยญences with othยญer Sentero users. But theyโ€™re strugยญgling, and going out of busiยญness seems to be a posยญsible endยญing for the startup.

As a moveยญment, transhumanยญism seems to be more of a philoยญsophยญicยญal and intelยญlecยญtuยญal moveยญment thus far.

On the pracยญticยญal side of human augยญmentยญaยญtion, we mostly see grand ideas and what appear to be false starts.

The Hard Problem in Neuroscience

Hereโ€™s an impossible quesยญtion:
Whatโ€™s a thought?

The comยญfortยญable answer is that thoughts are aggregยญates of clean elecยญtricยญal pulses travยญelยญling across synยญapses in a comยญplex netยญwork of neurons.

The more uncomยญfortยญable answer is that we donโ€™t know.

Thoughts seem to be the buildยญing blocks of conยญsciousยญnessโ€‰โ€”โ€‰and we know nothยญing about conยญsciousยญness. We donโ€™t even know whethยญer it exists or not.

Transferring thoughts in the form of lanยญguage will likely stay a sciยญence-ficยญtion idea for a long time. Brain proยญcessing and human memory storยญage might be very difยญferยญent beasts comยญpared to how our comยญputers are being built today.

Consciousness is the hard probยญlem of neurยญosยญcience, itโ€™s the hard probยญlem of artiยญfiยญcial intelยญliยญgence, and itโ€™s the hard probยญlem of human techยญnoยญloยญgicยญal interยญfaces, too.

The workยญaround for neurยญosยญcience is to conยญtinยญue to learn more. The workยญaround for AI is to assume that conยญsciousยญness is an illuยญsion and keep improvยญing variยญous sysยญtemsโ€™ capabilities.

And the workยญaround for neurยญal conยญnectivยญity seems to be triยญal and error:

Connect brains over the interยญnet and investยญigยญate how neuroยญplastic our brains can adapt to each other.

Read also: The Human API: Enter the Cybernetic Resistance

Sharing (Brainwaves) is Caring

As a fan and long-time user of brainโ€‹.fm, Iโ€™d be parยญticยญuยญlarly interยญested in new types of brainยญwave-sharยญing applications.

Itโ€™s conยญceivยญable to expect speยญcifยญic effects from neuroยญplasยญtiยญcityโ€‰โ€”โ€‰it might be posยญsible for human brains to find new forms of โ€œintuยญitยญive communication.โ€ 

If we can learn to detect and disยญtinยญguish between a wide array of sigยญnals, two brains could potenยญtially find a type of โ€œMorse codeโ€ to send detailed and speยญcifยญic mesยญsages to each other.

We could use comยญputer-genยญerยญated brainยญwave patยญterns to enhance learnยญing speed or put people in an optimยญal menยญtal state for a speยญcifยญic task. 

The techยญnoยญlogy implies a severe leap in the importยญance of brainยญwave data. Is this a potenยญtial new fronยญtiยญer of data minยญing to finยญance the evolยญuยญtion of Metaverse headยญset technology? 

Knowing which menยญtal states make people susยญceptยญible to sugยญgesยญtion and social netยญworkยญing sites with brainยญwave-sharยญing comยญmunitยญies could offer advertยญisers a new fronยญtiยญer of proยญgramยญmatยญic advertising.

Affiliate: I use brainโ€‹.fm to get into mind states of proยญductivยญity, creยญativยญity, and relaxation.

Enter the Hivemind

If I were a betยญting man, Iโ€™d place my money on techยญnoยญlogy that allows humans to interยญface with each othยญer. The medยญicยญal uses for elecยญtronยญic impulse stimยญuli are great, but the busiยญness case seems weak.

What would hiveยญmind techยญnoยญlogy entail?

We could use hiveยญmind techยญnoยญlogy to enhance the enjoyยญment of artistยญic perยญformยญances where you can synยญchronยญise some of your experยญiยญence with the artist and the audience.

It could open the door to an enhanced form of human lanยญguage, a hiveยญmind, where you can synยญchronยญise your brain patยญterns using technology. 

Hivemind techยญnoยญloยญgies will likely also be met by a techยญlashโ€‰โ€”โ€‰severe chalยญlenges regardยญing legยญalยญity and ethics.

On a more philoยญsophยญicยญal level, we might also be forced to ask ourselves: 

  • What hapยญpens if our intuยญitions and brainยญwave patยญterns sudยญdenly become tarยญgeted by silent miners lookยญing to monยญetยญise them?
  • What hapยญpens if our emoยญtionยญal states become more accessยญible for govยญernยญments and private interests?
  • What hapยญpens when we use brainยญwave data as trainยญing sets for AI applications?
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Thank you. Please supยญport my blog by sharยญing artยญicles with othยญer comยญmuยญnicยญaยญtions- and marยญketยญing proยญfesยญsionยญals. Please also conยญsider my PR serยญvices or speakยญing engageยญments.

PR Resource: How AI Will Impact PR

The AI revolution in PR.
The AI revoluยญtion in PR.
Spin Academy | Online PR Courses

The AI Revolution: Transforming Public Relations

There are sevยญerยญal ways in which artiยญfiยญcial intelยญliยญgence (AI) is likely to impact the pubยญlic relaยญtions (PR) industry. Some potenยญtial examples include:

  • More decision-level tasks, fewยญer proยญducยญtion-level tasks. AI-powered tools are used to autoยญmate tasks such as media monยญitยญorยญing, conยญtent creยญation, and social media manยญageยญment. This could free up PR proยญfesยญsionยญals to focus on their workโ€™s more straยญtegic and creยญatยญive aspects.
  • Improved anaยญlysยญis and betยญter strategies. The develยญopยญment of AI-powered sysยญtems that can anaยญlyse large amounts of data to identiยญfy trends and insights that can inform PR strategy and decision-making.
  • Using PR proยญfesยญsionยญals as AI trainยญers. Using AI-powered chatยญbots and virยญtuยญal assistยญants to handle cusยญtomยญer inquirยญies and provide informยญaยญtion to the pubยญlic allows PR proยญfesยญsionยญals to scale PR training.
  • Better pubยญliยญcity through interยญconยญnectivยญity. The creยญation of AI-powered platยญforms and netยญworks that can facilยญitยญate conยญnecยญtions and colยญlabยญorยญaยญtions between PR proยญfesยญsionยญals, journยญalยญists, pubยญlics, influยญenยญcers, and othยญer critยญicยญal stakeยญholdยญers in the industry.
  • Earlier detecยญtions of potenยญtial PR issues. AI-powered tools can help PR proยญfesยญsionยญals identiยญfy and mitยญigยญate potenยญtial crises by anaยญlysยญing data and providยญing early warnยญing sigยญnals of potenยญtial problems.
  • Increased editยญorยญiยญal outยญput. In organยญisaยญtions where the comยญmuยญnicยญaยญtions departยญment is drivยญing the conยญtent strategy, PR proยญfesยญsionยญals will have plenty of tools for increasยญing both the qualยญity and the quantยญity of the outยญput. 4Silfwer, J. (2023, March 20). The AI Content Explosion. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹aโ€‹iโ€‹-โ€‹cโ€‹oโ€‹nโ€‹tโ€‹eโ€‹nโ€‹tโ€‹-โ€‹eโ€‹xโ€‹pโ€‹lโ€‹oโ€‹sโ€‹iโ€‹on/

Overall, AIโ€™s impact on the PR industry is likely to be sigยญniยญficยญant, with the potenยญtial to revoluยญtionยญise many aspects of how PR proยญfesยญsionยญals work and interยญact with stakeยญholdยญers, influยญenยญcers, and pubยญlics.

Read also: PR Beyond AI: A New Profession Emerging From the Rubble

๐Ÿ’ก Subscribe and get a free ebook on how to get betยญter PR.

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Annotations
Annotations
1 Zhou WX, Sornette D, Hill RA, Dunbar RI. Discrete hierยญarchยญicยญal organยญizยญaยญtion of social group sizes. Proc Biol Sci. 2005 Feb 22;272(1561):439โ€‰โ€“โ€‰44.
2, 3 Zhou, X., Sornette, D., Hill, R. A., & M. Dunbar, R. I. (2005). Discrete hierยญarchยญicยญal organยญizยญaยญtion of social group sizes. Proceedings of the Royal Society B: Biological Sciences, 272(1561), 439โ€‰โ€“โ€‰444. https://โ€‹doiโ€‹.org/โ€‹1โ€‹0โ€‹.โ€‹1โ€‹0โ€‹9โ€‹8โ€‹/โ€‹rโ€‹sโ€‹pโ€‹bโ€‹.โ€‹2โ€‹0โ€‹0โ€‹4โ€‹.โ€‹2โ€‹970
4 Silfwer, J. (2023, March 20). The AI Content Explosion. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹aโ€‹iโ€‹-โ€‹cโ€‹oโ€‹nโ€‹tโ€‹eโ€‹nโ€‹tโ€‹-โ€‹eโ€‹xโ€‹pโ€‹lโ€‹oโ€‹sโ€‹iโ€‹on/
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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