Doctor SpinThe PR BlogThe News BusinessFrom Lügenpresse to Fake News

From Lügenpresse to Fake News

Rhetoric tools to discredit uncomfortable truths.

Cover photo: @jerrysilfwer

tl:dr;
'Fake news' accusations can be traced back to Lügenpresse, translated from German as “lying press.” Both terms are used to discredit inconvenient media outlets.

Fake news’ accus­a­tions can be traced back to Lügenpresse.

The expres­sion Lügenpresse, trans­lated from German as “lying press,” is not merely a slur against journ­al­ism; it is a his­tor­ic­al vec­tor of pop­u­list dis­con­tent, a rhet­or­ic­al Newspeak used to dis­cred­it incon­veni­ent truths that still haunt the polit­ics of our present “post-truth” epoch.

And it leads all the way to fake news.

Here we go:

From Lügenpresse to Fake News

The term Lügenpresse first entered pub­lic dis­course in 19th-cen­tury Germany, par­tic­u­larly dur­ing the Napoleonic Wars, and was later used sporad­ic­ally dur­ing the 1848 revolu­tions by con­ser­vat­ives who were crit­ic­al of lib­er­al and demo­crat­ic press out­lets. 1Lying press. Wikipedia. Retrieved March 24, 2025, from https://​en​.wiki​pe​dia​.org/​w​i​k​i​/​L​y​i​n​g​_​p​r​ess

During his chancel­lor­ship (1871 – 1890), Otto von Bismarck weapon­ised the term to dis­cred­it the grow­ing lib­er­al and social­ist press, fram­ing it as an agent of nation­al destabilisation.

During WWI, German mil­it­ary and polit­ic­al elites blamed their losses and wan­ing pub­lic sup­port partly on a “dis­loy­al” press. Lügenpresse was used to accuse for­eign and domest­ic news out­lets of spread­ing defeat­ism.

This was pro­jec­tion and deflec­tion: the German gov­ern­ment had imple­men­ted strict cen­sor­ship and pro­pa­ganda mech­an­isms, yet accused extern­al media of deceit and distortion.

Goebbels and Media Control

The most notori­ous use of Lügenpresse came from the National Socialist (Nazi) Party. Joseph Goebbels, Minister of Propaganda, enshrined it into the Nazi ver­nacu­lar as part of a broad­er epi­stem­ic assault on objectivity.

It referred primar­ily to the lib­er­al Weimar press, Jewish-owned news­pa­pers, and for­eign media, mainly British and American outlets.

The Nazis cre­ated their own tightly con­trolled press envir­on­ment and made Lügenpresse the ral­ly­ing cry against any extern­al nar­rat­ive that con­flic­ted with National Socialist ideology.

The essence of pro­pa­ganda con­sists in win­ning people over to an idea so sin­cerely, so vitally, that in the end they suc­cumb to it utterly and can nev­er escape from it. “
Joseph Goebbels

The concept func­tioned to del­e­git­im­ise all dis­sent, form­ing a her­met­ic­ally sealed fil­ter bubble: if the press says some­thing con­trary to the Party, it is, by defin­i­tion, false.

This strategy is what we might call epi­stem­o­lo­gic­al author­it­ari­an­ism today — des­troy­ing shared truth to cre­ate mono­pol­ised narratives.

Post-War Repercussions and Dormancy

After WWII, Lügenpresse fell into dis­rep­ute. Like many Nazi-asso­ci­ated terms, it was shunned in post-war demo­crat­ic Germany. But the seed of dis­trust toward main­stream media had been planted deeply.

In East Germany (GDR), the Westpresse (Western press) was often painted as deceit­ful and cap­it­al­ist, though the pre­cise term Lügenpresse was avoided due to its fas­cist stench.

In the West, accus­a­tions of bias were com­mon. Still, civil soci­ety retained some trust in the idea of a free press until the con­tent explo­sion of the Electronic Age.

Resurgence in 21st-Century Right-Wing Populism

The term Lügenpresse saw a dra­mat­ic reviv­al around 2014 – 2016 dur­ing the rise of PEGIDA (Patriotic Europeans Against the Islamisation of the West) and the Alternative für Deutschland (AfD) party. 2Holtz, P., Kronberger, N., & Wagner, W. (2018). Analyzing col­lect­ive sym­bol­ic cop­ing with new chal­lenges: A nar­rat­ive approach to German pub­lic dis­course on the “refugee crisis”. Frontiers in … Continue read­ing

It was chanted at ral­lies, painted on plac­ards, and tweeted with vit­ri­ol, tar­get­ing out­lets like Der Spiegel, ARD, and ZDF, accused of “left­ist bias” and “pro-migrant propaganda”.

Digital plat­forms amp­li­fied this rhet­or­ic, cre­at­ing fil­ter bubbles and echo cham­bers that made tra­di­tion­al journ­al­ist­ic out­lets appear mono­lith­ic, cor­rupt, and ideo­lo­gic­ally hostile.

Lügenpresse had become more than a term; it became a meme of epi­stem­ic war­fare, spread­ing dis­trust like wildfire.

The “Fake News” Phenomenon

Today, the phrase “fake news” has taken on a role eer­ily sim­il­ar to Lügenpresse.

Donald Trump’s cam­paign and pres­id­ency (2016 – 2020) brought the term “fake news” to inter­na­tion­al prom­in­ence. Initially coined by journ­al­ists to describe false con­tent from dis­in­form­a­tion farms, Trump swiftly appro­pri­ated it to attack CNN, The New York Times, and The Washington Post. 3Egelhofer, J. L., & Lecheler, S. (2019). Fake news as a two-dimen­sion­al phe­nomen­on: A frame­work and research agenda. Annals of the International Communication Association, 43(2), 97 – 116. … Continue read­ing

Like Lügenpresse, “fake news” became a blanket del­e­git­im­isa­tion tool. Any media crit­ic­al of the Trump admin­is­tra­tion was labelled as such, cre­at­ing in-group/out-group epistemologies.

Lügenpresse (Historic)Fake News (Modern)
Emerged from nation­al­ist, author­it­ari­an contextsEmerged in nation­al­ist-pop­u­list contexts
Delegitimises liberal/​journalistic elitesDelegitimises main­stream media and polit­ic­al institutions
Reinforces echo cham­bers (e.g., Nazi Germany, AfD)Reinforces digit­al echo cham­bers (e.g., QAnon, MAGA)
Proclaims “real truth” comes from the Party/​MovementProclaims “truth” comes from influ­en­cers, not journalists
Encourages dis­cred­it­ing of fact-check­ing mechanismsUndermines media fact-check­ers as part of a “deep state”

Consequences for Democratic Discourse

The danger of Lügenpresse and “fake news” is that they under­mine the pos­sib­il­ity of con­sensus on basic facts, which is essen­tial for delib­er­at­ive democracy.

The ideal sub­ject of total­it­ari­an rule is not the con­vinced Nazi or the ded­ic­ated com­mun­ist, but people for whom the dis­tinc­tion between fact and fic­tion … no longer exists.”
— Hanna Arendt 4Arendt, H. (1973). The ori­gins of total­it­ari­an­ism (New ed.). Harcourt Brace Jovanovich.

Once tra­di­tion­al sources are deemed per­man­ently untrust­worthy, biased pseudo-experts can dom­in­ate the algorithms to fill the void. We’ve entered an age of epi­stem­ic sol­ipsism, where every­one is their own fact-check­er, broad­caster, and myth­maker. 5Silfwer, J. (2025, March 24). The Age of Epistemic Solipsism. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​e​p​i​s​t​e​m​i​c​-​s​o​l​i​p​s​i​sm/

Unsurprisingly, the Newspeak term “altern­at­ive facts” was coined by Kellyanne Conway, coun­sel­lor dur­ing US President Donald Trump’s first term. 6Silfwer, J. (2017, April 27). “Alternative Facts” is Newspeak. Doctor Spin | the PR Blog. https://​doc​tor​spin​.net/​a​l​t​e​r​n​a​t​i​v​e​-​f​a​c​ts/

One might ask wheth­er the crisis in trust stems from media fail­ure or onto­lo­gic­al drift. That is:

Is the press lying more, or do we no longer believe truth is attain­able? Has the prom­ise of objectiv­ity eroded under the weight of post­mod­ern relativ­ism and hyper-connectivity?

When every out­let is accused of bias, and every fact is poten­tially fake, what remains is the individual’s will to believe, which is a Nietzschean chaos of com­pet­ing interpretations.

Final Reflection

Lügenpresse and “fake news” are not merely accus­a­tions — they are anti-epi­stem­o­lo­gies, weapons wiel­ded to dis­mantle the Enlightenment scaf­fold upon which demo­cracy pre­cari­ously rests. 

They are attempts not to cor­rect errors but to dis­cred­it the idea that errors can be cor­rec­ted.

In this age, where deep­fakes blur vis­ion, algorithms cur­tail curi­os­ity, and tri­bal loy­alty trumps evid­ence, the ques­tion is no longer merely “What is true?” but rather:

What kind of soci­ety do we become if we aban­don the pur­suit of shared truth altogether?

Learn more: From Lügenpresse to Fake News


Jerry Silfwer - Doctor Spin - Spin Factory - Public Relations

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Annotations
Annotations
1 Lying press. Wikipedia. Retrieved March 24, 2025, from https://​en​.wiki​pe​dia​.org/​w​i​k​i​/​L​y​i​n​g​_​p​r​ess
2 Holtz, P., Kronberger, N., & Wagner, W. (2018). Analyzing col­lect­ive sym­bol­ic cop­ing with new chal­lenges: A nar­rat­ive approach to German pub­lic dis­course on the “refugee crisis”. Frontiers in Psychology, 9, 2064. https://​doi​.org/​1​0​.​3​3​8​9​/​f​p​s​y​g​.​2​0​1​8​.​0​2​064
3 Egelhofer, J. L., & Lecheler, S. (2019). Fake news as a two-dimen­sion­al phe­nomen­on: A frame­work and research agenda. Annals of the International Communication Association, 43(2), 97 – 116. https://​doi​.org/​1​0​.​1​0​8​0​/​2​3​8​0​8​9​8​5​.​2​0​1​9​.​1​6​0​2​782
4 Arendt, H. (1973). The ori­gins of total­it­ari­an­ism (New ed.). Harcourt Brace Jovanovich.
5 Silfwer, J. (2025, March 24). The Age of Epistemic Solipsism. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​e​p​i​s​t​e​m​i​c​-​s​o​l​i​p​s​i​sm/
6 Silfwer, J. (2017, April 27). “Alternative Facts” is Newspeak. Doctor Spin | the PR Blog. https://​doc​tor​spin​.net/​a​l​t​e​r​n​a​t​i​v​e​-​f​a​c​ts/
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Whispr Group NYC, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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