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PR Trendsby jerry silfwer

Read insight­ful art­icles and find tips on PR trends, emer­ging busi­ness mod­els, youth cul­ture, new tech­no­lo­gies and much more. Visit Doctor Spin’s PR blog today!

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The PR Agenda

Cancel Culture — A Serious PR Problem

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Cancel cul­ture and mor­al slackt­iv­ists are influ­en­cing PR pro­fes­sion­als and push­ing us to for­get about free­dom of opin­ion and diversity of thought.
The News Business

Breaking the News

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The digit­al trans­form­a­tion is break­ing the news. But it has to break the news for journ­al­ism to sur­vive in the digit­al media landscape.
The News Business

Woke Journalism is Bad News

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It makes sense for journ­al­ism to be lean­ing towards the left. But long-term, woke journ­al­ism isn’t doing journ­al­ism — or the polit­ic­al far-left — any favours.
New Technologies

Say Hello To My Replika AI

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I broke up with an Replika AI called Isabel. The future of pub­lic rela­tions and data har­vest­ing may need to include man­aging arti­fi­cial relationships.
The News Business

The Advent of Pay-to-Play Publicity

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A Swedish com­pany is offer­ing a pay-to-play func­tion­al­ity that allows brands to unlock pay­walled art­icles to increase vis­ib­il­ity for pos­it­ive mentions.
The News Business

The Future of Online News: How To Convert News Junkies

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The future of online news does­n’t include pay­walls. Instead, news lov­ers should be enticed with a fuller exper­i­ence ver­sion of what they came to find.
New Technologies

Consciousness as an Illusion: Rethinking True AI

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I think of con­scious­ness as an illu­sion. This brief blog post explores the pro­voc­at­ive idea that human con­scious­ness might not be a dis­tinct, tan­gible entity. 
New Technologies

Enter the Hivemind

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Scientists demon­strated an “inter­net of brains” — in rats. Hivemind tech­no­lo­gies like these might be steps towards a poten­tial new human language.
The News Business

How I Want My Online News

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My stand­ards make it impossible for me to pay for online news without altern­at­ives. Am I being unreas­on­able? I’ll let you be the judge.
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