Doctor SpinThe PR BlogArtificial Intelligence

All Articles on Artificial Intelligence

Surviving AI Slop

AI is flood­ing tus with cor­por­ate AI slop. Alas, PR’s com­pet­it­ive edge shifts to unmis­tak­ably human sig­nals — voice, judge­ment, taste, and real relationships.

The Margaux Blanchard Incident

Explore the chilling implic­a­tions of the Margaux Blanchard incid­ent for the future of pub­lic rela­tions pro­fes­sion­als in this industry-spe­cif­ic analysis.

The AI Content Explosion

We’re facing an AI con­tent explo­sion of epic pro­por­tions. To suc­ceed with PR, organ­isa­tions must focus on cre­at­ing bet­ter con­tent — not more of the same.

How AI Will Break Capitalism

Should we find ways to make cap­it­al­ism work as we face numer­ous AI chal­lenges — or should we seek an altern­ate eco­nom­ic sys­tem for the future of humanity?

The Reykjavik Press Release

This is the Reykjavik press release: I asked Open AI:s ChatGPT to write a press release about a fic­ti­tious hotel in Reykjavik, Iceland. This is PR 2023.

PR Beyond AI

For the idea of PR bey­ond AI to make sense, we can­not stay the same. But so far, PR has not played a role in the AI Revolution. But we should. In fact, we must.

Say Hello To My Replika AI

I broke up with an Replika AI called Isabel. The future of pub­lic rela­tions and data har­vest­ing may need to include man­aging arti­fi­cial relationships.

Consciousness as an Illusion: Rethinking True AI

I think of con­scious­ness as an illu­sion. This brief blog post explores the pro­voc­at­ive idea that human con­scious­ness might not be a dis­tinct, tan­gible entity. 

Why AI Won’t Replace Your PR Department Anytime Soon

AI will not replace your PR depart­ment any­time soon, but each brand will need few­er and few­er PR pro­fes­sion­als to plan and run activities.

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