Doctor SpinThe PR BlogInternal CommunicationsParkinson's Law & The Law of Triviality (Bike Shed Effect)

Parkinsonโ€™s Law & The Law of Triviality (Bike Shed Effect)

Never let trivial tasks become too complicated.

Cover photo: @jerrysilfwer

What is Parkinsonโ€™s Law and the Law of Triviality?

Our colยญlectยญive engageยญment tends to be biased towards the underยญstandยญable, relatยญable, and manageable.

This bias might have serยญiยญous implicยญaยญtions for internยญal comยญmuยญnicยญaยญtions and comยญmuยญnicยญatยญive leadยญerยญship. As PR proยญfesยญsionยญals, we must observe โ€œCommunicative Discipline.โ€

So, whatโ€™s Parkinsonโ€™s Law?
And whatโ€™s the Law of Triviality?
And what do bike sheds have to do with anything?

Here we go:

The Bike Shed Story

Ponder the folยญlowยญing story:

Once, a comยญmitยญtee was formed to overยญsee the conยญstrucยญtion of a new nucยญleยญar power plant, a proยญject of monuยญmentยญal importยญance and comยญplexยญity. The comยญmitยญtee, comยญposed of esteemed comยญmunity memยญbers, reviewed and approved the variยญous aspects of the plantโ€™s design.

The day came for a cruยญcial meetยญing, and the comยญmitยญtee gathered in the town hall. The first item on the agenda was the nucยญleยญar reactยญor itself. The enginยญeer presenยญted intricยญate plans and detailed safety proยญtoยญcols. However, the memยญbers, not well-versed in nucยญleยญar physยญics, were overยญwhelmed by the techยญnicยญal jarยญgon and comยญplex diaยญgrams. Nods were exchanged, and without much disยญcusยญsion, the plans for the reactยญor were approved.

Next on the agenda was a seemยญingly minor item: conยญstructยญing a bike shed for the plantโ€™s employยญees. The moment the bike shed was menยญtioned, the room buzzed to life. Everyone had an opinยญion! โ€œWhat materยญiยญal should we use for the shed?โ€ one memยญber asked. โ€œWood is too weak; it should be steel,โ€ said anothยญer. โ€œBut steel is too costly and imperยญsonยญal; how about a nice red brick?โ€ chimed in a third.

The debate raged on. Members argued over the colยญour, the style of the roof, and even the type of lock for the door. The conยญverยญsaยญtion went in circles, with every minute detail scruยญtinยญized and delibยญerยญated. Time ticked away, and the meetยญing that had swiftly approved a comยญplex nucยญleยญar reactยญor spent hours on the bike shed.

As the sun set, the comยญmitยญtee finally agreed on the perยญfect bike shed. They left the meetยญing feelยญing satยญisยญfied and proยญductยญive. Little did they realยญise they had fallen prey to Parkinsonโ€™s Law of Triviality, focusยญing their enerยญgies on the triviยญal and underยญstandยญable. At the same time, the comยญplex and truly sigยญniยญficยญant decision had passed by almost unnoticed.

The Law of Triviality

The story of the bike shed is based on a ficยญtionยญal comยญmitยญteeโ€™s delibยญerยญaยญtions about a nucยญleยญar power plant. 

The Law of Triviality (Bike Shed Effect, Bicycle-Shed Effect, and Bike-Shedding) argues that memยญbers of an organยญizยญaยญtion give disยญproยญporยญtionยญate weight to triviยญal issuesโ€‰โ€”โ€‰and that tasks will fill up their allotยญted timeโ€‰โ€”โ€‰howยญever long that amount of time be. It provides insight into internยญal comยญmuยญnicยญaยญtions in comยญplex organisations. 

British navยญal hisยญtorยญiยญan and author Cyril Northcote Parkinson describes how a comยญmitยญtee tasked with approvยญing plans for a nucยญleยญar power plant spends most of its time disยญcussยญing relยญatยญively triviยญal and easy-to-grasp issues, such as what materยญiยญals to use for a staff bike shed, rather than focusยญing on the more comยญplex aspects of the nucยญleยญar power plant itself. 1Law of triยญviยญalยญity. (2023, December 23). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Lโ€‹aโ€‹wโ€‹_โ€‹oโ€‹fโ€‹_โ€‹tโ€‹rโ€‹iโ€‹vโ€‹iโ€‹aโ€‹lโ€‹ity

The Bike Shed Effect is a metaยญphor for the tendยญency of both organยญisaยญtions and indiยญviduยญals to give disยญproยญporยญtionยญate weight to triviยญal issues while negยญlectยญing more importยญant ones. 

Parkinsonโ€™s Law

The obserยญvaยญtion that work expands to fill the time availยญable for its comยญpleยญtion is known as Parkinsonโ€™s Law. Like The Law of Triviality, Parkinsonโ€™s Law was presenยญted by Parkinson in an artยญicle for โ€œThe Economistโ€ (1955) and later in his book โ€œParkinsonโ€™s Law: The Pursuit of Progressโ€ (1957). 2Parkinson, C. N. (1955, November 19). Parkinsonโ€™s Law. Time Magazine. 3Parkinson, C. N. (1957). Parkinsonโ€™s Law: The Pursuit of Progress. John Murray.

Parkinsonโ€™s Law observes that as the amount of time allocยญated to a task increases, the comยญplexยญity and the level of burยญeauยญcracy involved in the task also tend to increase. 4Parkinsonโ€™s law. (2023, December 23). In Wikipedia. https://en.wikipedia.org/wiki/Parkinson%27s_law

In othยญer words, tasks essenยญtially swell in perยญceived importยญance and comยญplexยญity dirยญectly related to the time allotยญted for comยญpleยญtion. 5Descamps, Ambroise, Sรฉbastien Massoni, and Lionel Page. (2021, March 29). Learning to Hesitate. SocArXiv. https://doi:10.31235/osf.io/6fa5q

The โ€œswellยญing of tasksโ€ is observed in internยญal comยญmuยญnicยญaยญtions where attenยญtion to minor details overยญshadยญows more sigยญniยญficยญant matยญters, usuยญally because the minor details are easiยญer to underยญstand and disยญcuss. 6Busy work. (2023, December 15). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Bโ€‹uโ€‹sโ€‹yโ€‹_โ€‹wโ€‹ork

Communicative Discipline in Organisations

Parkinsonโ€™s Law and The Law of Triviality highยญlight a human tendยญency to manยญage time and effort in ways that arenโ€™t always the most effiยญcient but rather are influยญenced by the time perยญceived as available.

Here are five key learnยญings for internยญal comยญmuยญnicยญaยญtion and comยญmuยญnicยญatยญive leadยญerยญship based on Parkinsonโ€™s Law and the Law of Triviality: 7Silfwer, J. (2023, December 24). Parkinsonโ€™s Law & The Law of Triviality (Bike Shed Effect). Doctor Spin | the PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹pโ€‹aโ€‹rโ€‹kโ€‹iโ€‹nโ€‹sโ€‹oโ€‹nโ€‹sโ€‹-โ€‹lโ€‹aw/

As a PR advisor, I refer to these prinยญciples as comยญmuยญnicยญatยญive disยญcipยญline. 8Silfwer, J. (2023, December 24). Parkinsonโ€™s Law & The Law of Triviality (Bike Shed Effect). Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹pโ€‹aโ€‹rโ€‹kโ€‹iโ€‹nโ€‹sโ€‹oโ€‹nโ€‹sโ€‹-โ€‹lโ€‹aw/

  • Rationalise and simยญpliยญfyโ€‰โ€”โ€‰nevยญer let triviยญal tasks or topยญics become comยญplicยญated or emotional.
  • Prioritise uncomยญfortยญable disยญcusยญsions and tackle comยญplex and sensยญitยญive matยญters head-on. 
  • Promote a conยญcise comยญmuยญnicยญaยญtion culยญture and debunk rumours and gosยญsip straight away.
  • Always ask for recomยญmenยญded soluยญtions when someone presents you with a problem.
  • Reward reachยญing decisions, conยญcluยญsions, or conยญsensus before actuยญal deadlines.
  • Listen respectยญfully to underยญstand and comยญmuยญnicยญate with the absoยญlute expectยญaยญtion of being respected.
  • Be fair and conยญsistยญent by disยญtribยญutยญing recogยญniยญtion, rewards, and feedยญback at sepยญarยญate sesยญsions. 9Silfwer, J. (2023, December 30). Split Sessions: Recognition, Rewards, and Feedback. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹sโ€‹pโ€‹lโ€‹iโ€‹tโ€‹-โ€‹sโ€‹eโ€‹sโ€‹sโ€‹iโ€‹oโ€‹ns/
  • Speak (and write) plainly and comยญbat corยญporยญate jarยญgon, platยญitยญudes, and banter. 10Silfwer, J. (2020, May 23). Corporate Cringe. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹cโ€‹oโ€‹rโ€‹pโ€‹oโ€‹rโ€‹aโ€‹tโ€‹eโ€‹-โ€‹cโ€‹rโ€‹iโ€‹nโ€‹ge/ 11Silfwer, J. (2015, October 9). The Platitude Sickness: The Trash of Corporate Writing. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹pโ€‹lโ€‹aโ€‹tโ€‹iโ€‹tโ€‹uโ€‹dโ€‹eโ€‹-โ€‹sโ€‹iโ€‹cโ€‹kโ€‹nโ€‹eโ€‹ss/
Signature - Jerry Silfwer - Doctor Spin

Thank you. Please supยญport my blog by sharยญing artยญicles with othยญer comยญmuยญnicยญaยญtions- and marยญketยญing proยญfesยญsionยญals. Please also conยญsider my PR serยญvices or speakยญing engageยญments.

PR Resource: More Psychology

Annotations
Annotations
1 Law of triยญviยญalยญity. (2023, December 23). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Lโ€‹aโ€‹wโ€‹_โ€‹oโ€‹fโ€‹_โ€‹tโ€‹rโ€‹iโ€‹vโ€‹iโ€‹aโ€‹lโ€‹ity
2 Parkinson, C. N. (1955, November 19). Parkinsonโ€™s Law. Time Magazine.
3 Parkinson, C. N. (1957). Parkinsonโ€™s Law: The Pursuit of Progress. John Murray.
4 Parkinsonโ€™s law. (2023, December 23). In Wikipedia. https://en.wikipedia.org/wiki/Parkinson%27s_law
5 Descamps, Ambroise, Sรฉbastien Massoni, and Lionel Page. (2021, March 29). Learning to Hesitate. SocArXiv. https://doi:10.31235/osf.io/6fa5q
6 Busy work. (2023, December 15). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Bโ€‹uโ€‹sโ€‹yโ€‹_โ€‹wโ€‹ork
7 Silfwer, J. (2023, December 24). Parkinsonโ€™s Law & The Law of Triviality (Bike Shed Effect). Doctor Spin | the PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹pโ€‹aโ€‹rโ€‹kโ€‹iโ€‹nโ€‹sโ€‹oโ€‹nโ€‹sโ€‹-โ€‹lโ€‹aw/
8 Silfwer, J. (2023, December 24). Parkinsonโ€™s Law & The Law of Triviality (Bike Shed Effect). Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹pโ€‹aโ€‹rโ€‹kโ€‹iโ€‹nโ€‹sโ€‹oโ€‹nโ€‹sโ€‹-โ€‹lโ€‹aw/
9 Silfwer, J. (2023, December 30). Split Sessions: Recognition, Rewards, and Feedback. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹sโ€‹pโ€‹lโ€‹iโ€‹tโ€‹-โ€‹sโ€‹eโ€‹sโ€‹sโ€‹iโ€‹oโ€‹ns/
10 Silfwer, J. (2020, May 23). Corporate Cringe. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹cโ€‹oโ€‹rโ€‹pโ€‹oโ€‹rโ€‹aโ€‹tโ€‹eโ€‹-โ€‹cโ€‹rโ€‹iโ€‹nโ€‹ge/
11 Silfwer, J. (2015, October 9). The Platitude Sickness: The Trash of Corporate Writing. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹pโ€‹lโ€‹aโ€‹tโ€‹iโ€‹tโ€‹uโ€‹dโ€‹eโ€‹-โ€‹sโ€‹iโ€‹cโ€‹kโ€‹nโ€‹eโ€‹ss/
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

.

Shareable:
The Law of Triviality (Bike Shed Effect) argues that organisations give disproportionate weight to trivial issues.
Shareable:
Never let trivial tasks become too complicated.
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What are Parkinsonโ€™s Law and the Law of Triviality (Bike Shed Effect)?
Shareable:
In my role as a PR advisor, I refer to counter-measuring Parkinsonโ€™s Law and the Law of Triviality as โ€œCommunication Discipline.โ€
Shareable:
Parkinsonโ€™s Law and the Law of Triviality has profound implications for internal communications.

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