Facebook Instagram Linkedin Twitter
PR Courses
The Public Relations BlogMedia & PsychologyPR Theories

PR Theoriesby jerry silfwer

Discover Doctor Spin’s art­icles on PR the­or­ies, media logic, and the evolving media land­scape. Gain insights into the power of media theories.

Advertisment
PR Theories

The Communication Definition

0
Explore the com­mu­nic­a­tion defin­i­tion based on the Shannon-Weaver Model, out­lining how mes­sages are lin­early encoded, trans­mit­ted, and decoded effectively.
PR Theories

John Dewey and the ‘P’ in Public Relations

0
The philo­soph­er John Dewey had a pro­found, but not widely known, impact on pub­lic rela­tions. His ‘pub­lics’ concept shaped an entire pro­fes­sion­al industry.
PR Theories

Conversion Theory: The Disproportionate Influence of Minorities

0
The con­ver­sion the­ory explains why minor­it­ies, des­pite smal­ler num­bers, can defeat major­it­ies simply by hold­ing their opin­ions more strongly.
PR Theories

The Engagement Pyramid (The 90−9−1 Principle)

0
Discover the power of the Engagement Pyramid. Learn how to launch and man­age more suc­cess­ful online activ­a­tion cam­paigns by using the 90−9−1 principle. 
PR Theories

The PESO Model: Paid, Earned, Shared, and Owned Media

0
The PESO mod­el (paid, earned, shared, owned) is a pop­u­lar clas­si­fic­a­tion used to dis­tin­guish between vari­ous types of media from a cor­por­ate perspective.
PR Theories

Media Logic is Dead, Long Live Media Logic

1
While mass media pushes its media logic onto the pop­u­la­tion, the net­worked agenda-set­ting pro­cess is being dic­tated by algorithms based on user behaviours.

Subscribe to Spin Control — it’s 100% free!

What will you get?

> Get expert PR com­ment­ary on cur­rent events.
> Get action­able sub­scriber-only PR content.
> Get my per­son­al PR slides for Keynote and PowerPoint.
> Get dis­counts on upcom­ing PR courses.

Subscribe to Spin Control today by click­ing SUBMIT and get your first send-out instantly.


🔒 Your email address will be treated with the utmost respect and nev­er shared.

Doctor Spin | The PR Blog
The PR Blog
Contact: jerry@doctorspin.net
Facebook Instagram Linkedin Twitter
Web and design by Doctor Spin