Explore the communication definition.
Explore the communication definition based on the Shannon-Weaver Model, outlining how messages are linearly encoded, transmitted, and decoded effectively.
Here we go:
The Communication Definition
Based on the Shannon-Weaver Model of Communication, this is the definition of communication: 1Silfwer, J. (2022, February 18). The Shannon-Weaver Model of Communication. Doctor Spin | The PR Blog. https://doctorspin.net/shannon-weaver-model-of-communication/
Communication = the process of encoding a message from an information source and transmitting it through a channel/medium to be decoded by a receiver. 2Silfwer, J. (2020, February 18). The Communication Definition. Doctor Spin | The PR Blog. https://doctorspin.net/communication-definition/
Strategic Communication Definition
From a public relations (PR) perspective, the intentional dissemination of information to influence and persuade is added to the context, providing us with this definition of strategic communication:
Strategic communication = the deliberate process of encoding an optimised message from an information source, transmitting it through a chosen channel/medium while minimising noise and ensuring that a receiver accurately decodes it. 3Silfwer, J. (2020, February 18). The Communication Definition. Doctor Spin | The PR Blog. https://doctorspin.net/communication-definition/
Please note: “Strategic communications” is synonymous with “public relations” (i.e. using communicative means to achieve competitive objectives).
Everything Communicates
As a stark reminder of the importance of context, and the fact that “no communication” also tells us something, PR professionals often repeat this popular mantra:
Everything communicates.
Learn more: Communication Definition
Communications or Communication?
Have you ever wondered why public relations professionals often refer to communications (with an — s) instead of communication (without an — s)?
The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. 4Rivera, K. (2017). Communication vs Communications. Csusm.edu. https://www.csusm.edu/communication/major_differences.html 5Communication vs. Communications — Differences Between Master’s Programs. (2024, January 2). MastersinCommunications.com. https://www.mastersincommunications.com/faqs/communication-vs-communications
While communication captures the human aspect of sharing and interpreting information, communications delves into the technical realm of message transmission systems and technologies.
Understanding the nuances between communications and communication can provide insights into the nature of transmitting information and interpersonal and mass communication dynamics.
Learn more: Communications or Communication
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Annotations
1 | Silfwer, J. (2022, February 18). The Shannon-Weaver Model of Communication. Doctor Spin | The PR Blog. https://doctorspin.net/shannon-weaver-model-of-communication/ |
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2, 3 | Silfwer, J. (2020, February 18). The Communication Definition. Doctor Spin | The PR Blog. https://doctorspin.net/communication-definition/ |
4 | Rivera, K. (2017). Communication vs Communications. Csusm.edu. https://www.csusm.edu/communication/major_differences.html |
5 | Communication vs. Communications — Differences Between Master’s Programs. (2024, January 2). MastersinCommunications.com. https://www.mastersincommunications.com/faqs/communication-vs-communications |