The Ritual of Giving Instructions

A simple hack for communicative leaders.

Cover photo: @jerrysilfwer

tl:dr;
You can reduce your team's cognitive strain by demonstratively pausing and clarifying that a new phase—the instruction phase—has begun.

As a lead­er, giv­ing instruc­tions should be con­sidered a ritual.

Communicative lead­er­ship is about being delib­er­ate in every inter­ac­tion. A small, often over­looked aspect of this is how instruc­tions are given. 

A straight­for­ward and prac­tic­al lead­er­ship hack is to treat giv­ing instruc­tions as a dis­tinct ritu­al — sep­ar­ate from the inform­al or prob­lem-solv­ing con­ver­sa­tions that might pre­cede it.

Here we go:

The Ritual of Giving Instructions

If you’re chat­ting cas­u­ally by the cof­fee machine and sud­denly start issu­ing instruc­tions left and right, it can cre­ate ten­sion and uncer­tainty. The envir­on­ment shifts abruptly, and people may become anxious as they men­tally shift gears without warning. 

Key takeaway: Strive to sep­ar­ate dif­fer­ent types of inter­ac­tions (feed­back, praise, orders/​instructions, rewards, etc.) to pre­vent con­fu­sion and anxi­ety with­in your team. 1Silfwer, J. (2023, December 30). Split Sessions: Recognition, Rewards, and Feedback. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​s​p​l​i​t​-​s​e​s​s​i​o​ns/

By con­sciously dis­tin­guish­ing when to give action­able instruc­tions, you mark a clear bound­ary, allow­ing your team to feel more secure and focused.

Psychological research backs up the import­ance of con­text-switch­ing and struc­tured com­mu­nic­a­tion. According to Kahneman and Tversky (1979), abrupt shifts in cog­nit­ive con­text can lead to increased stress and cog­nit­ive load, which, in turn, impairs decision-mak­ing and the abil­ity to absorb inform­a­tion effect­ively. 2Kahneman, D., & Tversky, A. (1979). Prospect the­ory: An ana­lys­is of decision under risk. Econometrica, 47(2), 263 – 291. https://​doi​.org/​1​0​.​2​3​0​7​/​1​9​1​4​185

By ritu­al­iz­ing the giv­ing of instruc­tions — for instance, by paus­ing to cla­ri­fy the end of brain­storm­ing and the start of action items — you provide a men­tal struc­ture that sup­ports psy­cho­lo­gic­al safety. Your team knows when to share freely and when to focus on execut­ing a plan. 

Moreover, Edmondson (1999) describes the concept of “psy­cho­lo­gic­al safety” as fun­da­ment­al for team effect­ive­ness. If team mem­bers feel psy­cho­lo­gic­ally safe, they are more will­ing to take risks and con­trib­ute openly. 3Edmondson, A. (1999). Psychological safety and learn­ing beha­vi­or in work teams. Administrative Science Quarterly, 44(2), 350 – 383. https://​doi​.org/​1​0​.​2​3​0​7​/​2​6​6​6​999

Key takeaway: Reduce your team’s cog­nit­ive strain by demon­strat­ively paus­ing and cla­ri­fy­ing that a new phase — “the instruc­tion phase” — has begun.

To apply this in prac­tice, con­sider how you con­clude a meet­ing focused on dis­cus­sion. At the point where you trans­ition from prob­lem-solv­ing to action steps, estab­lish a ritu­al. It could be as simple as paus­ing and say­ing, “Okay, let’s ensure we all know our next steps.” This small ges­ture sig­nals a shift, allow­ing your team to men­tally adjust, absorb instruc­tions effect­ively, and feel less ambushed by sud­den task delegation.

Your Leadership, Your Ritual Style

The ritu­al doesn’t have to be complicated: 

Your ritu­al can be a change in tone, a brief pause, or even a verbal cue, like, “Time to decide what to do next.” The idea is to give your team a moment to recal­ib­rate. This builds clar­ity and focus, allow­ing every­one to under­stand when it’s time to shift from dia­logue to dir­ec­ted action.

Creating a ritu­al around giv­ing instruc­tions is more than effi­ciency — it’s about cre­at­ing an envir­on­ment where your team can thrive without the anxi­ety of unex­pec­ted shifts. 4Silfwer, J. (2023, December 30). Split Sessions: Recognition, Rewards, and Feedback. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​s​p​l​i​t​-​s​e​s​s​i​o​ns/

By inten­tion­ally sep­ar­at­ing dif­fer­ent kinds of com­mu­nic­a­tion, you provide a sense of safety and struc­ture, allow­ing your team to know when it’s time to dis­cuss freely and when it’s time to take action.

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Thanks for read­ing. Please sup­port my blog by shar­ing art­icles with oth­er com­mu­nic­a­tions and mar­ket­ing pro­fes­sion­als. You might also con­sider my PR ser­vices or speak­ing engage­ments.

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ANNOTATIONS
ANNOTATIONS
1 Silfwer, J. (2023, December 30). Split Sessions: Recognition, Rewards, and Feedback. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​s​p​l​i​t​-​s​e​s​s​i​o​ns/
2 Kahneman, D., & Tversky, A. (1979). Prospect the­ory: An ana­lys­is of decision under risk. Econometrica, 47(2), 263 – 291. https://​doi​.org/​1​0​.​2​3​0​7​/​1​9​1​4​185
3 Edmondson, A. (1999). Psychological safety and learn­ing beha­vi­or in work teams. Administrative Science Quarterly, 44(2), 350 – 383. https://​doi​.org/​1​0​.​2​3​0​7​/​2​6​6​6​999
4 Silfwer, J. (2023, December 30). Split Sessions: Recognition, Rewards, and Feedback. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​s​p​l​i​t​-​s​e​s​s​i​o​ns/
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

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