Doctor SpinThe PR BlogSocial PsychologyThe Borg Complex: I'm Guilty of this Psychological Fallacy

The Borg Complex: Iโ€™m Guilty of this Psychological Fallacy

I pledge to stop using technological determinism indeterminately.

Cover photo: @jerrysilfwer

Unfortunately, Iโ€™m guilty of the Borg Complex.

Via Waldemar Ingdahl, I came across the Borg Complex, a term I hadnโ€™t encountered before.

The Borg Complex refers to a speยญcifยญic form of techยญnoยญloยญgicยญal determยญinยญism, but in my case, itโ€™s also a psyยญchoยญloยญgicยญal falยญlacy.

And yes, Iโ€™m guilty.
Big time.

Hereโ€™s how:

The Borg Complex

The term Borg Complex was coined on a whim by L.M. Sacasas:

โ€œA Borg Complex is exhibยญited by techยญnoยญloยญgists, writers, and punยญdits who expliยญcitly assert or impliยญcitly assume that resยญistยญance to techยญnoยญlogy is futile. The name is derived from the Borg, a cyberยญnetยญic aliยญen race in the Star Trek uniยญverse that announces to their vicยญtims some variยญation of the folยญlowยญing: โ€˜We will add your bioยญloยญgicยญal and techยญnoยญloยญgicยญal disยญtinctยญiveยญness to our own. Resistance is futile.โ€™โ€
Source: L.M. Sacasas 1Sacasas, L. M. (2013, March 1). Borg Complex: A Primer. L.M. Sacasas. https://โ€‹thefrailestthโ€‹ingโ€‹.com/โ€‹2โ€‹0โ€‹1โ€‹3โ€‹/โ€‹0โ€‹3โ€‹/โ€‹0โ€‹1โ€‹/โ€‹bโ€‹oโ€‹rโ€‹gโ€‹-โ€‹cโ€‹oโ€‹mโ€‹pโ€‹lโ€‹eโ€‹xโ€‹-โ€‹aโ€‹-โ€‹pโ€‹rโ€‹iโ€‹mโ€‹er/

Do I qualยญiยญfy in the group of techยญnoยญloยญgists, writers, and punยญdits?
Yes, I guess I do.

Have I been guilty of expliยญcitly assertยญing or assumยญing that resยญistยญance to techยญnoยญlogy is futile?
Yes. More times than I can count.

Does knowยญing about the Borg Complex change my mind?
Yes, and no.

I still lean heavยญily towards the side of techยญnoยญloยญgicยญal determยญinยญism.
I still think that resยญistยญance, for the most part, is futile.

But whethยญer Iโ€™m right or wrong is beside the pointโ€‰โ€”โ€‰at least in this context.

Symptoms of the Borg Complex

Here are, accordยญing to L.M. Sacasas, some of the sympยญtoms of the Borg Complex: 

โ€œ1. Makes granยญdiยญose, but unsupยญporยญted claims for techยญnoยญlogy
2. Uses the term Luddite aโ€‘historically and as a casยญuยญal slur
3. Pays lip serยญvice to, but ultiยญmately disยญmisses genuยญine conยญcerns
4. Equates resยญistยญance or cauยญtion to reacยญtionยญary nosยญtalยญgia
5. Starkly and matยญter-of-factly frames the case for assimยญilยญaยญtion
6. Announces the bleak future for those who refuse to assimยญilยญate
7. Expresses conยญtempยญtuยญous disยญregยญard for past culยญturยญal achieveยญments
8. Refers to hisยญtorยญicยญal anteยญcedents solely to disยญmiss present conยญcernsโ€
Source: L.M. Sacasas 2Sacasas, L. M. (2013, March 1). Borg Complex: A Primer. L.M. Sacasas. https://โ€‹thefrailestthโ€‹ingโ€‹.com/โ€‹2โ€‹0โ€‹1โ€‹3โ€‹/โ€‹0โ€‹3โ€‹/โ€‹0โ€‹1โ€‹/โ€‹bโ€‹oโ€‹rโ€‹gโ€‹-โ€‹cโ€‹oโ€‹mโ€‹pโ€‹lโ€‹eโ€‹xโ€‹-โ€‹aโ€‹-โ€‹pโ€‹rโ€‹iโ€‹mโ€‹er/

Yes, Iโ€™ve been known to make such claims without supยญportยญing them with evidยญence. Iโ€™ve equated conยญcerns to reacยญtionยญary nosยญtalยญgia. And Iโ€™ve been known to announce a bleak future on occasion.

Have I been wrong?

Well, itโ€™s not evidยญent that Iโ€™ve been expliยญcitly wrong. Technology has proven to be a drivยญing force majeure in sociยญety. Another way to put it: I could be right.

But being right is beside the point.

L.M. Sacasas puts it bluntly:

โ€œWe need more thinkยญing, not less, and Borg Complex rhetยญorยญic is typยญicยญally deployed to stop rather than advance disยญcusยญsion. Whatโ€™s more, Borg Complex rhetยญorยญic also amounts to a refusยญal of responsยญibยญilยญity. We canยญnot, after all, be held responsยญible for what is inevยญitยญable. Naming and identiยญfyยญing Borg Complex rhetยญorยญic matยญters only insoยญfar as it proยญmotes careยญful thinkยญing and responsยญible action.โ€
Source: L.M. Sacasas 3Sacasas, L. M. (2013, March 1). Borg Complex: A Primer. L.M. Sacasas. https://โ€‹thefrailestthโ€‹ingโ€‹.com/โ€‹2โ€‹0โ€‹1โ€‹3โ€‹/โ€‹0โ€‹3โ€‹/โ€‹0โ€‹1โ€‹/โ€‹bโ€‹oโ€‹rโ€‹gโ€‹-โ€‹cโ€‹oโ€‹mโ€‹pโ€‹lโ€‹eโ€‹xโ€‹-โ€‹aโ€‹-โ€‹pโ€‹rโ€‹iโ€‹mโ€‹er/

Mind Your Technological Determinism

I celยญebยญrate intelยญlecยญtuยญal debate and diversity of thought. I would nevยญer seek to silence anyยญone proยญposยญing an opposยญing line of reasยญonยญing. Not conยญsciously, at least.

But unconยญsciously?
Well.

Iโ€™ve been unconยญsciously seasonยญing my writยญing with sprinkles of techยญnoยญloยญgicยญal determยญinยญism to close doors instead of openยญing them. Therefore, I think of the Borg Complex more as a psyยญchoยญloยญgicยญal falยญlacy than a perยญsuaยญsion strategy.

Moving forยญward, I pledge to be more mindยญful of thinkยญing, writยญing and disยญcussยญing technology.

โ€œThe Borg Collective in Star Trek can be used as a cauยญtionยญary tale for qualยญitยญatยญive researchยญers, chalยญlenยญging simยญpliยญcity in methยญodยญoยญlogy and product, and makยญing comยญplex acaยญdemยญic writยญing more accessยญible and enjoyยญable.โ€
Source: Qualitative Inquiry 4Brkich, C., & Barko, T. (2012). โ€œOur Most Lethal Enemy?โ€. Qualitative Inquiry, 18, 787โ€‰โ€”โ€‰797. https://โ€‹doiโ€‹.org/โ€‹1โ€‹0โ€‹.โ€‹1โ€‹1โ€‹7โ€‹7โ€‹/โ€‹1โ€‹0โ€‹7โ€‹7โ€‹8โ€‹0โ€‹0โ€‹4โ€‹1โ€‹2โ€‹4โ€‹5โ€‹3โ€‹019

Signature - Jerry Silfwer - Doctor Spin

Thank you. Please supยญport my blog by sharยญing artยญicles with othยญer comยญmuยญnicยญaยญtions- and marยญketยญing proยญfesยญsionยญals. Please also conยญsider my PR serยญvices or speakยญing engageยญments.

Psst! What should you read next?

List of Logical Fallacies and Biases

Logical Fallacies and Cognitive Biases - Doctor Spin
Logical falยญlaยญcies and cogยญnitยญive biases.

We easยญily fall prey to the tricks our psyยญchoยญlogy plays on us. These โ€œthinkยญing errorsโ€ exist because theyโ€™ve often aided our surยญvivยญal. However, knowยญing and underยญstandยญing variยญous types of comยญmon falยญlaยญcies and biases is helpยญful in everyยญday life.

Here are a few examples of logicยญal falยญlaยญcies and biases that Iโ€™ve come across while studyยญing pubยญlic relaยญtions and linguistics:

  • Fallacy of Composition
  • Fallacy of Division
  • The Gamblerโ€™s Fallacy
  • Tu Quoque (Who Are You To Talk?)
  • Strawman
  • Ad Hominem
  • Genetic Fallacy (Fallacy of Origin or Fallacy of Virtue)
  • Fallacious Appeal to Authority
  • Red Herring
  • Appeal to Emotion
  • Appeal to Popularity (The Bandwagon Effect)
  • Appeal to Tradition
  • Appeal to Nature
  • Appeal to Ignorance
  • Begging the Question
  • Equivocation
  • False Dichotomy (Black or White)
  • Middle Ground Fallacy
  • Decision Point Fallacy (Sorites Paradox)
  • Slippery Slope Fallacy
  • Hasty Generalisations (Anecdotal Evidence)
  • Faulty Analogy
  • Burden of Proof
  • Affirming the Consequent
  • Denying the Antecedent (Fallacy of the Inverse)
  • Moving the Goalposts
  • No True Scotsman
  • Personal Incredulity
  • False Causality
  • Texas Sharpshooter
  • Loaded Question
  • Chestertonโ€™s Fence
  • Survivorship Bias
  • Dunning-Kruger Effect
  • Confirmation Bias
  • Heuristic Anchoring
  • Curse of Knowledge
  • Optimism/โ€‹Pessimism Bias
  • Sunk Cost Fallacy
  • Negativity Bias
  • Declinism
  • Backfire Effect (Conversion Theory)
  • Fundamental Attribution Error
  • In-Group Bias
  • Forer Effect (Barnum Effect)
  • Cognitive Dissonance
  • Hostile Media Effect
  • Cherry-Picking (The Fallacy of Incomplete Evidence)
  • Spiral of Silence
  • Yes Ladder
  • Bystander Effect
  • Reciprocation Effect
  • Commitment and Consistency
  • Fallacy of Social Proof
  • Liking and Likeness
  • Appeal to Authority
  • Principle of Scarcity (FOMO)
  • Loss Aversion

Learn more: 58 Logical Fallacies and Biases

Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

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