Doctor SpinThe PR BlogNew TechnologiesHow AI Will Destroy Capitalism

How AI Will Destroy Capitalism

Should capitalism be savedโ€”or replaced?

Cover photo: @jerrysilfwer

AI is threatยญenยญing to desยญtroy capitalism.

OpenAI:s CEO Sam Altman recently hinยญted at an excitยญing proยญposยญal about the future of ecoยญnomยญic systems:

โ€œI think capยญitยญalยญism is aweยญsome. I love capยญitยญalยญism. Of all of the bad sysยญtems the world has, itโ€™s the best oneโ€‰โ€”โ€‰or the least bad one we found so far. I hope we find a way betยญter one. And I think that if AGI really truly fully hapยญpens, I can imaยญgine all these ways that it breaks capยญitยญalยญism.โ€
โ€” Sam Altman, CEO of Open AI 1Interview with Forbes: OpenAIโ€™s Sam Altman Talks ChatGPT And How Artificial General Intelligence Can โ€˜Break Capitalismโ€™

What could Altman be alludยญing to? How could AI potenยญtially break capitalism?

In this blog post, Iโ€™ll sugยญgest a few AI mechยญanยญisms that will, at the very least, force us to rethink the curยญrent modยญels of capitalism.

Here we go:

4 Ways AI Can Break Capitalism

Many experts and scholยญars are now worยญried about the future of capยญitยญalยญism. Can such a sucยญcessยญful and resiยญliยญent sysยญtem withยญstand the upcomยญing AI challenges?

1. Disrupting Supply and Demand Further

Supply and demand are cornerยญstones of capยญitยญalยญism. Demand is a chalยญlenยญging proยญspect for capยญitยญalยญism since we might reach a point at which the globยญal popยญuยญlaยญtion peaks and starts declinยญing. Our curยญrent modยญels of capยญitยญalยญism will struggle without a natยญurยญal growth of demand.

The digitยญal transยญformยญaยญtion, howยญever, has already disยญrupยญted the supยญply funcยญtion; informยญaยญtion and digitยญal products can be copied endยญlessly (with nearly zero proยญducยญtion costs). This has impacted many indusยญtries already and allowed major tech comยญpanยญies to domยญinยญate marยญkets by imposยญing artiยญfiยญcial scarcity.

AI will furยญther accelยญerยญate the deteriยญorยญaยญtion of supยญply and demand funcยญtions in the short term. In the long term, AI will likely change the funยญdaยญmentยญal dynamยญics by steerยญing us into becomยญing fully dependยญent on centยญralยญised AI technology.

2. Eliminating Wealth Creation Distribution

Ownership of the means of proยญducยญtion has always been a centยญral funcยญtion of capยญitยญalยญism. This has always been the centยญral knot of Marxist criยญtique against capยญitยญalยญism; wealth accuยญmuยญlaยญtion favours the โ€œhavesโ€ on behalf of the โ€œhave-nots.โ€

AI techยญnoยญlogy is poised to furยญther centยญralยญise wealth by favourยญing those who can research, develยญop, and run comยญplex algorithms

โ€œThe most momentยญous chalยญlenge facing socio-ecoยญnomยญic sysยญtems today is the arrival of artiยญfiยญcial intelยญliยญgence. If AI remains under the conยญtrol of marยญket forces, it will inexยญorยญably resยญult in a super-rich oliยญgoยญpoly of data bilยญlionยญaires who reap the wealth creยญated by robots that disยญplace human labor, leavยญing massive unemยญployยญment in their wake. [โ€ฆ] For the sake of social well-being and securยญity, indiยญviduยญals and private comยญpanยญies should not be allowed to posยญsess any exclusยญive cutยญting-edge techยญnoยญlogy or core AI platยญforms. Like nucยญleยญar and bioยญchemยญicยญal weapons, as long as they exist, nothยญing othยญer than a strong and stable state can ensure societyโ€™s safety. If we donโ€™t nationยญalยญize AI, we could sink into a dystoยญpia reminยญisยญcent of the early misery of indusยญtriยญalยญizยญaยญtion, with its satanยญic mills and street urchins scrounยญging for a crust of bread.โ€
โ€” Professor Feng Xiang 2Opinion piece in Washington Post: AI will spell the end of capยญitยญalยญism

โ€œWorkersโ€ will have no choice but to use AI techยญnoยญlogy in exchange for the only thing that could allow them to share in the wealthโ€‰โ€”โ€‰their user-genยญerยญated data. Those who decide to keep their perยญsonยญal data will be outยญcomยญpeted by othยญer workยญers powered by leadยญing AI systems.

Source: Sukhayl Niyazov, Medium: The Future of Capitalism in the Age of AI
Source: Sukhayl Niyazov, Medium: The Future of Capitalism in the Age of AI

Read also: Say Hello To My Replika AI

3. Dissolving Value of Human Labour

Owning the means of proยญducยญtion has traยญdiยญtionยญally been balยญanced by the proยญducยญtion systemโ€™s need for work. This has disยญtribยญuted at least some genยญerยญated wealth and provided milยญlions of humans with meanยญingยญful occupations.

โ€œA new class of โ€˜useยญlessโ€™ people will be formed, who will simply become irrelยญevยญant and redundยญant in the ecoยญnomy operยญated by AI algorithms and robots. Their resentยญment towards the wealthy will likely lead to sigยญniยญficยญant turยญmoil in sociยญety and destabilยญizยญing conยญsequences.โ€
Source: Sukhayl Niyazov, indeยญpendยญent writer 3Medium: The Future of Capitalism in the Age of AI

While the Industrial Revolution disยญrupยญted the value of manuยญal labour, AI will disยญrupt the value of intelยญlecยญtuยญal and creยญatยญive labour.

Cheap labour is โ€œgood newsโ€ for any capยญitยญalยญist sysยญtem, but the sysยญtem exists on a foundยญaยญtion of human tolยญerยญance. Thereโ€™s a risk that AI will make too many types of labour superยญfluยญous too quickly and thus threaten capยญitยญalยญisยญmโ€™s core demand.

Read also: The Reykjavik Press Releaseโ€‰โ€”โ€‰ChatGPT

4. Outsourcing Management to Smart Contracts

Owning AI sysยญtems seems like a future-proof bet. But how many can realยญistยญicยญally own such sysยญtems if we canยญnot offer the sysยญtem itself any capยญitยญalยญist value through human labour?

Corporations (and nations) could run AI sysยญtems through blockยญchains and smart conยญtracts without requirยญing human ownยญerยญship. Eliminating human error from the ownยญerยญship equaยญtion could become a capยญitยญalยญist advantยญage in an increasยญingly comยญpetยญitยญive marketplace.

If everyยญone gets equal shares (and votes) in centยญralยญised AI sysยญtems and thus beneยญfits from wealth proยญducยญtion without investยญing human labour in return, we cease to be capยญitยญalยญist economies. 

โ€œThis is behind Big Techโ€™s unstopยญpable drive for growth, which leads to monoยญpolยญisaยญtion and enclosยญure under the winยญner takes all prinยญciple. If we conยญsider AI as a GPTโ€‰โ€”โ€‰techยญnoยญloยญgies that alter societyโ€™s ecoยญnomยญic and social strucยญturesโ€‰โ€”โ€‰we need to come up with alternยญatยญives in terms of ownยญerยญship and govยญernance. The comยญmons is proยญposed as an alternยญatยญive for thinkยญing about how to organยญise AI develยญopยญment and how to disยญtribยญute the value that can be derived from it. Using the comยญmons frameยญwork is also a way of givยญing sociยญety a more promยญinยญent role in the debate about what we expect from AI and how we should approach it.โ€
โ€” Reader in Technology & Society, University of Westminster 4Verdegem, P. Dismantling AI capยญitยญalยญism: the comยญmons as an alternยญatยญive to the power conยญcenยญtraยญtion of Big TechAI & Soc (2022). https://โ€‹doiโ€‹.org/โ€‹1โ€‹0โ€‹.โ€‹1โ€‹0โ€‹0โ€‹7โ€‹/โ€‹sโ€‹0โ€‹0โ€‹1โ€‹4โ€‹6โ€‹-โ€‹022โ€‰โ€“โ€‰01437โ€‘8

Read also: AI & PR: Beware the Artificial Content Explosion

Should Capitalism Be Saved?

These four AI outยญcomes pose a real threat to capitalism:

  • Disrupting supยญply and demand further
  • Eliminating wealth creยญation distribution
  • Dissolving value of human labour
  • Outsourcing manยญageยญment to smart contracts

While capยญitยญalยญism has proven to be a resiยญliยญent (and facilยญitยญatยญing) sysยญtem throughยญout the Industrial Revolution, there is nothยญing to sugยญgest that it canยญnot surยญvive the AI revoluยญtion through adaptation.

The main quesยญtion is whethยญer we should find ways to make capยญitยญalยญism work as we face these chalยญlenges, or should we seek an alternยญate ecoยญnomยญic sysยญtem for the future of humanity?


Jerry Silfwer - Doctor Spin - Spin Factory - Public Relations

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PR Resource: How AI Will Impact PR

PR Beyond AI

Whenever Iโ€™m asked what I do for a livยญing, I reply, โ€œI help organยญisaยญtions to comยญmuยญnicยญate betยญter.โ€ That, to me, has always felt like an accurยญate and meanยญingยญful answer.

But proยญgress is unavoidable. 

As the AI Revolution makes its presยญence felt, I think about what โ€˜comยญmuยญnicยญatยญing betยญterโ€™ will mean as we move forward.

Iโ€™m wonยญderยญing:

  • As PR proยญfesยญsionยญals, is our job to ease the replaceยญment proยญcess by manยญaging humans while AI machines slowly take over?
  • If so, will it be our last job as PR proยญfesยญsionยญals to โ€œsee ourselves outโ€ before โ€œturnยญing off the lightsโ€ and handยญing over the โ€œoffice keysโ€ to autonomยญous comยญmuยญnicยญaยญtion protocols?

Replacing Humansโ€‰โ€”โ€‰A Good or Bad Idea?

During the Industrial Revolution, sociยญety underยญwent three disยญtinct phases:

  • Phase 1: Liberating humans. The Industrial Revolution libยญerยญated sociยญety from a less civยญilยญised (and much poorer) agrariยญan lifestyle.
  • Phase 2: Utilising humans. The Industrial Revolution utilยญised sociยญety by schoolยญing us into utilยญitยญariยญan single-outยญput instruments.
  • Phase 3: Replacing humans. Finally, the Industrial Revolution replaced humans in favour of betยญter machines.

Based on the three phases of the Industrial Revolution, we can see that whatever comes afterยญwards is a natยญurยญal outยญcome of the indusยญtriยญalยญisaยญtion process.

The resยญult wasยญnโ€™t terยญrible. The AI Revolution may lead to simยญilยญar outcomes.

How AI Will Impact PR (Probably)

Overall, AIโ€™s impact on the PR industry is likely to be sigยญniยญficยญant, with the potenยญtial to revoluยญtionยญise many aspects of how PR proยญfesยญsionยญals work and interยญact with stakeยญholdยญers, influยญenยญcers, and pubยญlics.

The AI revolution in PR.
The AI revoluยญtion in PR.

There are sevยญerยญal ways in which artiยญfiยญcial intelยญliยญgence (AI) is likely to impact the pubยญlic relaยญtions (PR) industry. 

Here are a few examples:

  • More decision-level tasks, fewยญer proยญducยญtion-level tasks. AI-powered tools autoยญmate tasks such as media monยญitยญorยญing, conยญtent creยญation, and social media manยญageยญment. This could free up PR proยญfesยญsionยญals to focus on their workโ€™s more straยญtegic and creยญatยญive aspects.
  • Improved anaยญlysยญis and betยญter strategies. The develยญopยญment of AI-powered sysยญtems that can anaยญlyse large amounts of data to identiยญfy trends and insights that can inform PR strategy and decision-making.
  • Using PR proยญfesยญsionยญals as AI trainยญers. Using AI-powered chatยญbots and virยญtuยญal assistยญants to handle cusยญtomยญer inquirยญies and provide informยญaยญtion to the pubยญlic allows PR proยญfesยญsionยญals to scale PR training.
  • Better pubยญliยญcity through interยญconยญnectivยญity. The creยญation of AI-powered platยญforms and netยญworks that can facilยญitยญate conยญnecยญtions and colยญlabยญorยญaยญtions between PR proยญfesยญsionยญals, journยญalยญists, pubยญlics, influยญenยญcers, and othยญer critยญicยญal stakeยญholdยญers in the industry.
  • Earlier detecยญtions of potenยญtial PR issues. AI-powered tools can help PR proยญfesยญsionยญals identiยญfy and mitยญigยญate potenยญtial crises by anaยญlysยญing data and providยญing early warnยญing sigยญnals of potenยญtial problems.
  • Increased editยญorยญiยญal outยญput. In organยญisaยญtions where the comยญmuยญnicยญaยญtions departยญment is drivยญing the conยญtent strategy, PR proยญfesยญsionยญals will have plenty of tools for increasยญing both the qualยญity and the quantยญity of the outยญput. 5Silfwer, J. (2023, March 20). The AI Content Explosion. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹aโ€‹iโ€‹-โ€‹cโ€‹oโ€‹nโ€‹tโ€‹eโ€‹nโ€‹tโ€‹-โ€‹eโ€‹xโ€‹pโ€‹lโ€‹oโ€‹sโ€‹iโ€‹on/

More IT = We Need More (Not Less) PR Skills

Historically, sociยญetยญal proยญgress has often meant that humans have been freed to think, comยญmuยญnicยญate, and creยญate. And itโ€™s usuยญally in these rare and inspired times of enlightยญenยญment that we take great strides towards disยญcovยญerยญing meanยญing, creยญatยญing art, and underยญstandยญing the universe.

For betยญter or worse, pubยญlic relaยญtions is a lubยญricยญant for the interยญface between the indusยญtriยญal sysยญtems and real people engaged in proยญduยญcing and consuming. 

This is how PR proยญfesยญsionยญals have found their role in the greatยญer scheme of sociยญetยญal development.

This is likely how weโ€™ll find our footยญing beyยญond AI, too.

In a post-AI sociยญety, human-to-human comยญmuยญnicยญaยญtion skills will likely be as valยญued as they are today. Perhaps even more.

Read also: PR Beyond AI

Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Whispr Group NYC, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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