Solarpunk is the Way

Let's imagine a better future for humanity.

Cover photo: @jerrysilfwer

Solarpunk is the way.

Likely first menยญtioned in 2008, solยญarpunk is a utoยญpiยญan expresยญsion of a susยญtainยญable and envirยญonยญmentยญally friendly future. 

The trend highยญlights a future where we use solยญar power to creยญate a more equitยญable and resiยญliยญent world. 1Williams, R. (2019). โ€˜This Shining Confluence of Magic and Technologyโ€™: Solarpunk, Energy Imaginaries, and the Infrastructures of Solarity. Open Library of Humanities. โ€ฆ Continue readยญing

But the trend goes way beyยญond just solยญar power.

Here goes:

What is Solarpunk?

Solarpunk is a moveยญment that imaยญgines a future where renewยญable energy sources are the norm and comยญmunity-based soluยญtions are used to creยญate a more susยญtainยญable and equitยญable world. 

Solarpunk City - Doctor Spin - The PR Blog
A susยญtainยญable high-tech future (Midjourney V4).

โ€œSolarpunk is a moveยญment in specยญuยญlatยญive ficยญtion, art, fashยญion and actยญivยญism that seeks to answer and embody the quesยญtion โ€˜what does a susยญtainยญable civilยญisaยญtion look like, and how can we get there?โ€™ The aesยญthetยญics of solยญarpunk merge the pracยญticยญal with the beauยญtiยญful, the well-designed with the green and wild, the bright and colยญorยญful with the earthy and solยญid. Solarpunk can be utoยญpiยญan, just optimยญistยญic, or conยญcerned with the struggles en route to a betยญter worldโ€‰โ€”โ€‰but nevยญer dystoยญpiยญan. As our world roils with calamยญity, we need soluยญtions, not warnยญings. Solutions to live comยญfortยญably without fossil fuels, to equitยญably manยญage scarcity and share abundยญance, to be kinder to each othยญer and to the planยญet we share. At once a visยญion of the future, a thoughtยญful proยญvocaยญtion, and an achievยญable lifeยญstyle.โ€
Source: Medium; Solarpunks 2Springett, J. (2017, February 26). SOLARPUNK: A REFERENCE GUIDE. Medium; Solarpunks. https://โ€‹mediโ€‹umโ€‹.com/โ€‹sโ€‹oโ€‹lโ€‹aโ€‹rโ€‹pโ€‹uโ€‹nโ€‹kโ€‹sโ€‹/โ€‹sโ€‹oโ€‹lโ€‹aโ€‹rโ€‹pโ€‹uโ€‹nโ€‹kโ€‹-โ€‹aโ€‹-โ€‹rโ€‹eโ€‹fโ€‹eโ€‹rโ€‹eโ€‹nโ€‹cโ€‹eโ€‹-โ€‹gโ€‹uโ€‹iโ€‹dโ€‹eโ€‹-โ€‹8โ€‹bโ€‹cโ€‹fโ€‹1โ€‹8โ€‹8โ€‹7โ€‹1โ€‹965

Solarpunk: A Summary

Solarpunk is a fasยญcinยญatยญing and forยญward-thinkยญing trend that has recently gained conยญsidยญerยญable attenยญtion. Here are 20 interยญestยญing facts about Solarpunk:

  • Origins: Solarpunk emerged in the 2010s as a genre of specยญuยญlatยญive ficยญtion that enviยญsions a future shaped by solยญar energy and envirยญonยญmentยญal sustainability.
  • Aesthetic: It feaยญtures an aesยญthetยญic often described as a blend of Art Nouveau, eco-friendly design, and futurยญistยญic techยญnoยญlogy, emphasยญizยญing organยญic forms and greenery.
  • Energy focus: Central to Solarpunk is the usage of renewยญable energy sources, espeยญcially solยญar power, to creยญate a susยญtainยญable and more equitยญable future.
  • Literary roots: The genre has its roots in litยญerยญatยญure, with Solarpunk-themed storยญies often explorยญing how sociยญety could evolve if it fully embraced renewยญable energy and susยญtainยญable living.
  • Community and inclusยญivยญity: Solarpunk emphasยญizes comยญmunity, inclusยญivยญity, and grassยญroots moveยญments, often depictยญing sociยญetยญies where diverse groups work togethยญer for the comยญmon good.
  • Technology: It often feaยญtures advanced techยญnoยญlogy in harยญmony with nature, like green roofs, verยญticยญal garยญdens, and eco-friendly pubยญlic transยญit systems.
  • Environmentalism: Environmentalism is a core prinยญciple focusยญing on healยญing the planยญet and livยญing in a way that minยญimยญizes human impact on the environment.
  • Urban planยญning: Solarpunk enviยญsions citยญies designed with nature in mind, feaยญturยญing abundยญant green spaces and funcยญtionยญal and susยญtainยญable structures.
  • Contrast to Cyberpunk: Solarpunk is often seen as a counter-narยญratยญive to Cyberpunk, offerยญing a more optimยญistยญic view of the future than Cyberpunkโ€™s dystoยญpiยญan visยญions. 3Wiฤ™ckowska, K. (2022). Appositions: The Future in Solarpunk and Post-Apocalyptic Fiction. Text Matters: A Journal of Literature, Theory and Culture. https://โ€‹doiโ€‹.org/โ€‹1โ€‹0โ€‹.โ€‹1โ€‹8โ€‹7โ€‹7โ€‹8โ€‹/โ€‹2โ€‹083โ€‰โ€“โ€‰2931.12.21
  • Art and media: Beyond litยญerยญatยญure, Solarpunk has influยญenced art, fashยญion, and media, inspirยญing creยญatยญors to enviยญsion a brightยญer, greenยญer future.
  • DIY culยญture: Thereโ€™s a strong focus on DIY culยญture and maker comยญmunitยญies, encourยญaging indiยญviduยญals to creยญate and innovยญate for sustainability.
  • Agriculture: The genre often feaยญtures susยญtainยญable pracยญtices like perยญmaยญculยญture, urbยญan farmยญing, and agroforestry.
  • Recycling and upcycยญling: Emphasizes the importยญance of recycยญling and upcycยญling, turnยญing waste into resources creatively.
  • Decentralization: Solarpunk narยญratยญives often include themes of decentยญralยญizยญaยญtion, both in terms of energy proยญducยญtion (like comยญmunity solยญar power) and social structures.
  • Education and awareยญness: It proยญmotes eduยญcaยญtion and awareยญness about envirยญonยญmentยญal issues and the potenยญtial of renewยญable energy and susยญtainยญable living.
  • Global moveยญment: While it starยญted in the West, Solarpunk has become a globยญal moveยญment, inspirยญing people and comยญmunitยญies worldwide.
  • Fashion: Solarpunk transยญlates to clothยญing made from susยญtainยญable materยญiยญals, often feaยญturยญing natยญurยญal motifs and funcยญtionยญal yet stylยญish designs.
  • Architecture: Solarpunk archiยญtecยญturยญal designs are charยญacยญterยญized by integยญraยญtion with the natยญurยญal envirยญonยญment, susยญtainยญable materยญiยญals, and renewยญable energy systems.
  • Transportation: Imagine a future domยญinยญated by elecยญtric, solยญar-powered vehicles, focusยญing on pubยญlic transยญit and bike-friendly cities.
  • Social justice often interยญtwines with social justice themes, advocยญatยญing for equitยญable access to resources and a fair disยญtriยญbuยญtion of wealth and opportunities.

Solarpunkโ€™s blend of techยญnoยญlogy, envirยญonยญmentยญalยญism, and optimยญism offers a comยญpelยญling visยญion of our future if we comยญmit to susยญtainยญable pracยญtices and technologies.

Solarpunk in Marketing and PR

โ€œDear Aliceโ€ is a solยญarpunk-inspired Yoghurt comยญmerยญcial with social media acclaim due to its beauยญtiยญful and posยญitยญive outยญlook on our future.

Solarpunk might offer inspirยญaยญtion for othยญer brands thinkยญing about comยญmuยญnicยญatยญing a visยญion of a future world that isnโ€™t scary.

In conยญtrast to dystoยญpiยญan sci-fi ideas about the future, many pubยญlics might long for less bleak visions.

Decentralised and Community-Based

Another essenยญtial aspect of solยญarpunk is that it focuses on creยญatยญing a more equitยญable and just sociยญety. This means it addresses poverty, access to eduยญcaยญtion and healthยญcare, and inequality. 

For example, a solยญarpunk comยญmunity might work to creยญate a comยญmunity garden that provides fresh proยญduce to people in need or to creยญate a locยญal renewยญable energy coรถperยญatยญive owned and conยญtrolled by the community.

Solarpunk Village - Doctor Spin - The PR Blog
Community-livยญing in harยญmony with nature (Midjourney V4).

One of the critยญicยญal prinยญciples is that it is a comยญmunity-based moveยญment rather than one dependยญent on large corยญporยญaยญtions or govยญernยญments. This means that people are encourยญaged to work togethยญer to creยญate small-scale soluยญtions that can have a sigยญniยญficยญant impact. 

For example, a comยญmunity might come togethยญer to install solยญar panยญels on their homes or to creยญate a small-scale wind farm to power their neighbourhood.

Solarpunk Aesthetic

Ultimately, Solarpunk is about creยญatยญing a future that is not only susยญtainยญable but also beauยญtiยญful and enjoyยญable to live in. It comยญbines a focus on renewยญable energy, susยญtainยญable techยญnoยญloยญgies, and comยญmunity-based soluยญtions to creยญate a greenยญer, more equitยญable world for all.

Solarpunk is not only a moveยญment focused on using renewยญable energy sources and creยญatยญing a more susยญtainยญable future, but it also has its unique aesthetic. 

Solarpunk Architecture - Doctor Spin - The PR Blog
Sustainable livยญing in the wetยญlands (Midjourney V4).

The solยญarpunk aesยญthetยญic is charยญacยญterยญised by a blend of futurยญistยญic and retro eleยญments, often incorยญporยญatยญing techยญnoยญlogy such as solยญar panยญels and wind turยญbines with a disยญtinct rusยญtic or handยญmade feel.

The aesยญthetยญic often draws inspirยญaยญtion from the natยญurยญal world and incorยญporยญates eleยญments such as greenยญery and natยญurยญal materยญiยญals into designs. Bright, vibrant colยญours and incorยญporยญatยญing comยญmunity-based and DIY eleยญments are typical.

Overall, the Solarpunk aesยญthetยญic creยญates a harยญmoยญniยญous balยญance between techยญnoยญlogy and nature and proยญmotes a sense of comยญmunity and self-sufยญfiยญciency. It is about imaยญginยญing a future that is not only susยญtainยญable but also beauยญtiยญful and enjoyยญable to live in.

Solarpunk Cityscape - Doctor Spin - The PR Blog
The future of citยญies (Midjourney V4).

Examples of Solarpunk Architecture

The moveยญment draws inspirยญaยญtion from variยญous sources, includยญing Art Nouveau, a popยญuยญlar archiยญtecยญturยญal and design moveยญment in the late 19th and early 20th cenยญturยญies that emphasยญised organยญic forms and natยญurยญal materยญiยญals. 4Art Nouveau. (2023, January 14). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Aโ€‹rโ€‹tโ€‹_โ€‹Nโ€‹oโ€‹uโ€‹vโ€‹eau

While there arenโ€™t many buildยญings or urbยญan plans that have been expliยญcitly labelled as โ€œsolยญarpunk,โ€ sevยญerยญal proยญjects embrace prinยญciples and ideas that align with the movement:

  • Guimard-designed Mรฉtropolitain Stations, Paris, France. The Guimard-designed entrances are charยญacยญterยญized by cast iron supยญports and a disยญtinctยญive green colยญour. They incorยญporยญate curving lines, florยญal patยญterns, and othยญer organยญic forms inspired by the Art Nouveau movement.
  • The Vertical Forest (Bosco Verticale), Milan, Italy. Stefano Boeri designed these resยญidยญenยญtial towers are covered with trees, shrubs, and plants, integยญratยญing greenยญery into the urbยญan environment.
  • The Eden Project in Cornwall, England. A series of bioยญmes housยญing a diverse range of plant speยญcies worldยญwide, the Eden Project showยญcases susยญtainยญable conยญstrucยญtion and ecoยญloยญgicยญal education.
  • The Tjibaou Cultural Centre in Noumรฉa, New Caledonia. Designed by Renzo Piano, the centre feaยญtures traยญdiยญtionยญal Kanak design eleยญments and is built using locยญal materยญiยญals, symยญbolยญizยญing harยญmony between culยญture and the environment.
  • The Crystal in London, England. A Siemens susยญtainยญable citยญies iniยญtiยญatยญive, this buildยญing is a shinยญing example of green archiยญtecยญture and serves as an exhibยญiยญtion space for eco-friendly urbยญan solutions.
  • Masdar City in Abu Dhabi, UAE. Masdar City, a planned city that aims to be carยญbon-neutยญral and zero-waste, incorยญporยญates solยญar energy, wind power, and innovยญatยญive design to minยญimยญize its envirยญonยญmentยญal impact.

Solarpunk in Culture 

In litยญerยญatยญure, the novยญel Ecotopia by Ernest Callenbach is a clasยญsic example of solยญarpunk ficยญtion. It describes a green and susยญtainยญable sociยญety that is imaยญgined as an alternยญatยญive to our curยญrent way of livยญing. It incorยญporยญates decentยญralยญised techยญnoยญloยญgies, renewยญable energy, and susยญtainยญable gardenยญing pracยญtices. 5Ecotopia. (2022, September 4). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Eโ€‹cโ€‹oโ€‹tโ€‹oโ€‹pia

Two othยญer notยญable works are Sunvault: Stories of Solarpunk and Eco-Speculation, a colยญlecยญtion of short storยญies by sevยญerยญal award-winยญning authors, and Ecopunk!: Speculative Tales of Radical Futures, an Australian anthoยญlogy of short stories.

Black Pantherโ€™s Wakanda is a prime example of a solยญarpunk utoยญpia where nature and tech coexยญist harยญmoยญniยญously. The comยญmunity praised the film for depictยญing a future where proยญgress is made, not just disยญcussed. 6Wakanda. (2023, January 10). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Wโ€‹aโ€‹kโ€‹aโ€‹nda

In fashยญion, solยญarpunk clothยญing often incorยญporยญates susยญtainยญable materials.

An Unclear Political Alignment

The decentยญralยญised comยญmunity aspect of solยญarpunk bears the hallยญmarks of anarchy where the govยญernยญing and all-powerยญful state or nation seems nonexยญistยญent. 7Keenan, P. (2022). SOLARPUNK CONTRA CAPITALIST REALISM. ะ“ะžะ”ะ˜ะจะŠะะš ะ—ะ ะกะžะฆะ˜ะžะ›ะžะ“ะ˜ะˆะฃ. https://โ€‹doiโ€‹.org/โ€‹1โ€‹0โ€‹.โ€‹4โ€‹6โ€‹6โ€‹3โ€‹0โ€‹/โ€‹gโ€‹sโ€‹oโ€‹cโ€‹.โ€‹2โ€‹9โ€‹.โ€‹2โ€‹0โ€‹2โ€‹2โ€‹.06

The utoยญpiยญan solidยญarยญity withยญin comยญmunitยญies sigยญnals a futurยญistยญic verยญsion of Marxist socialยญism, but the presยญence of advanced techยญnoยญlogy hints at a future dependยญent on susยญtainยญable capยญitยญalยญism and sciยญentifยญic progress.

Solarpunk ideas seem to span the politยญicยญal specยญtrum from left to rightโ€‰โ€”โ€‰all at once. 

Hardcore cliยญmate actยญivยญists should celยญebยญrate the focus on renewยญable energy and its escape from short-term capยญitยญalยญism and mindยญless conยญsumpยญtion. Still, the focus on sciยญence and techยญnoยญlogy opens the door for a humanยญistยญic outยญlook on sociยญetยญal proยญgress and ecoยญnomยญic growth. 8As a comยญmuยญnicยญaยญtion trend, the solยญarpunk mesยญsage offers a rare tightrope walk in todayโ€™s canยญcel culยญture.

A Smart Minority: The Sustainable Future

Maybe visยญions of our future mustnโ€™t be depressยญing.

There are many beneยญfits to solยญarpunk, but perยญhaps the most importยญant is that it offers a real soluยญtion to the pressยญing issue of cliยญmate change.

With the world on the brink of a cliยญmate cataยญstrophe, it is more importยญant than ever to take action to reduce our carยญbon footยญprint and creยญate a more susยญtainยญable future. Optimists might be a smart minorยญity that is genuยญinely worth getยญting behind.

If youโ€™re lookยญing for a brightยญer future, explore todayโ€™s solยญarpunk trend and enviยญsion a brightยญer future.

Signature - Jerry Silfwer - Doctor Spin

Thank you. Please supยญport my blog by sharยญing artยญicles with othยญer comยญmuยญnicยญaยญtions- and marยญketยญing proยญfesยญsionยญals. Please also conยญsider my PR serยญvices or speakยญing engageยญments.

Annotations
Annotations
1 Williams, R. (2019). โ€˜This Shining Confluence of Magic and Technologyโ€™: Solarpunk, Energy Imaginaries, and the Infrastructures of Solarity. Open Library of Humanities. https://โ€‹doiโ€‹.org/โ€‹1โ€‹0โ€‹.โ€‹1โ€‹6โ€‹9โ€‹9โ€‹5โ€‹/โ€‹Oโ€‹Lโ€‹Hโ€‹.โ€‹329
2 Springett, J. (2017, February 26). SOLARPUNK: A REFERENCE GUIDE. Medium; Solarpunks. https://โ€‹mediโ€‹umโ€‹.com/โ€‹sโ€‹oโ€‹lโ€‹aโ€‹rโ€‹pโ€‹uโ€‹nโ€‹kโ€‹sโ€‹/โ€‹sโ€‹oโ€‹lโ€‹aโ€‹rโ€‹pโ€‹uโ€‹nโ€‹kโ€‹-โ€‹aโ€‹-โ€‹rโ€‹eโ€‹fโ€‹eโ€‹rโ€‹eโ€‹nโ€‹cโ€‹eโ€‹-โ€‹gโ€‹uโ€‹iโ€‹dโ€‹eโ€‹-โ€‹8โ€‹bโ€‹cโ€‹fโ€‹1โ€‹8โ€‹8โ€‹7โ€‹1โ€‹965
3 Wiฤ™ckowska, K. (2022). Appositions: The Future in Solarpunk and Post-Apocalyptic Fiction. Text Matters: A Journal of Literature, Theory and Culture. https://โ€‹doiโ€‹.org/โ€‹1โ€‹0โ€‹.โ€‹1โ€‹8โ€‹7โ€‹7โ€‹8โ€‹/โ€‹2โ€‹083โ€‰โ€“โ€‰2931.12.21
4 Art Nouveau. (2023, January 14). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Aโ€‹rโ€‹tโ€‹_โ€‹Nโ€‹oโ€‹uโ€‹vโ€‹eau
5 Ecotopia. (2022, September 4). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Eโ€‹cโ€‹oโ€‹tโ€‹oโ€‹pia
6 Wakanda. (2023, January 10). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Wโ€‹aโ€‹kโ€‹aโ€‹nda
7 Keenan, P. (2022). SOLARPUNK CONTRA CAPITALIST REALISM. ะ“ะžะ”ะ˜ะจะŠะะš ะ—ะ ะกะžะฆะ˜ะžะ›ะžะ“ะ˜ะˆะฃ. https://โ€‹doiโ€‹.org/โ€‹1โ€‹0โ€‹.โ€‹4โ€‹6โ€‹6โ€‹3โ€‹0โ€‹/โ€‹gโ€‹sโ€‹oโ€‹cโ€‹.โ€‹2โ€‹9โ€‹.โ€‹2โ€‹0โ€‹2โ€‹2โ€‹.06
8 As a comยญmuยญnicยญaยญtion trend, the solยญarpunk mesยญsage offers a rare tightrope walk in todayโ€™s canยญcel culture.
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

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