What’s a priming wheel?
I’ve studied successful email autoresponder sequences and identified recurring themes.
It’s about priming—ensuring that the potential customer is ready to buy when it’s time for you to ask for the sale.
Here we go:
Doctor Spin’s Autoresponder Strategy: The Priming Wheel
Many brands do one sales email and then one or two reminders. When I suggest setting up a more sophisticated email autoresponder, a client might ask me, “But how on Earth do we come up with what to write for so many emails?”
“The best persuaders become the best through pre-suasion — the process of arranging for recipients to be receptive to a message before they encounter it.”
— Robert Cialdini (author of Pre-Suasion)
Setting up an email autoresponder can be a study in progressive persuasion.
To visualise this progression, I’ve put together the priming wheel:
The Priming Wheel’s 12-Step Program
Each priming stage can be bundled with adjacent steps — depending on how many emails to send. You can arrange them differently to fit your product/service and narrative.
Affiliate: I use Mailchimp as my default email list manager.