Write Well, Write Fast

Learn how to write wellโ€”and fast.

Cover photo: @jerrysilfwer

Learn how to write wellโ€‰โ€”โ€‰and fast.

Putting things into words is a valuยญable pubยญlic relaยญtions (PR) skill. If you can do that, you will always be helpยญful. No matยญter the situation.

Here we go:

Write Well, Write Fast

Mark Ragan

โ€œEvery once in a while Iโ€™ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agenยญcies have learned how to write.โ€

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Write Well, Write Fast

If you comยญbine solยญid writยญing with speed, nothยญing will stop you. 

But how do you get faster at writยญing? Most people make the misยญtake of overthinkยญing every word. They careยญfully build word for word, senยญtence for senยญtence. The proยญcess can be painstakยญingly slow.

I proยญpose this approach:

Get the first draft down, fast. Never worry about the details; thatโ€™s what the second and third draft is for. Whatโ€™s importยญant is to keep going without stopยญping. 1How To Write Faster (With Benefits and 14 Writing Tips) | Indeedโ€‹.com. (2024, February 4). Indeedโ€‹.com. https://โ€‹wwwโ€‹.indeedโ€‹.com/โ€‹cโ€‹aโ€‹rโ€‹eโ€‹eโ€‹rโ€‹-โ€‹aโ€‹dโ€‹vโ€‹iโ€‹cโ€‹eโ€‹/โ€‹cโ€‹aโ€‹rโ€‹eโ€‹eโ€‹rโ€‹-โ€‹dโ€‹eโ€‹vโ€‹eโ€‹lโ€‹oโ€‹pโ€‹mโ€‹eโ€‹nโ€‹tโ€‹/โ€‹hโ€‹oโ€‹wโ€‹-โ€‹tโ€‹oโ€‹-โ€‹wโ€‹rโ€‹iโ€‹tโ€‹eโ€‹-โ€‹fโ€‹aโ€‹sโ€‹ter

Will your first draft be good?
No, it wonโ€™t. And thatโ€™s fine. 

Youโ€™re not meant to be writยญing and revisยญing at the same time. First you write, then you revise. 

How To Write Well and Fast

I sugยญgest these conยญsidยญerยญaยญtions for anyยญone aspirยญing to become a solยญid pubยญlic relaยญtions writer:

  • Never stop a flow. Donโ€™t stop. Finish your piece all the way through. You can go back and fine-tune your text when you have a first draft.
  • Embrace reviยญsions. Even experยญiยญenced writers are expecยญted to do countยญless reviยญsions, so donโ€™t try to write a perยญfect text in one go.
  • Take notes as you write. Unsure about how to spell a parยญticยญuยญlar word? Or do you need to double-check a source? Add a note and fix it later.
  • Start a sandยญbox blog. For instance, I use this blog to pracยญtice writยญing in English. Since people can see all my misยญtakes, it pushes me to improve.
  • Experiment with formats and mediยญums. Explore the use of visuยญals, mulยญtiยญmeยญdia eleยญments, and interยญactยญive conยญtent to enhance the effectยญiveยญness and verยญsatยญilยญity of your PR writing.
  • Be free and have fun. If you have fun writยญing, the readยญer can tellโ€‰โ€”โ€‰and are betยญter off for it.
  • Try difยญferยญent tonยญalยญitยญies. A PR writer shouldยญnโ€™t have just one style; a PR writer should be able to bring out whatever style is needed for the task.
  • Tell a story. When all fails, try telling a story. Storytelling is an excelยญlent example of โ€œshow, donโ€™t tell.โ€

Writing well and fast is a skill worth develยญopยญing. Bonus: Youโ€™ll join a small but well-respecยญted club of skilledโ€‰โ€”โ€‰and fast!โ€‰โ€”โ€‰pubยญlic relaยญtions writers.

Learn more: Write Well, Write Fast

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Communication Skill: Drafting

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Communication Skill: Drafting

Drafting, creยญatยญing, and refinยญing writยญten docยญuยญments are funยญdaยญmentยญal comยญmuยญnicยญaยญtion skills cruยญcial in everyยญday life. From comยญposยญing emails and writยญing reports to craftยญing perยญsonยญal letยญters or social media posts, the abilยญity to draft and edit docยญuยญments ensures clarยญity, coherยญence, and effectยญiveยญness in conยญveyยญing messages. 

โ€œThe first draft of anyยญthing is shit.โ€
โ€” Ernest Hemingway

Many indiยญviduยญals struggle with writยญing not because they lack ideas but because they underยญesยญtimยญate the power of reviยญsion. The iniยญtial draft is rarely perยญfect; itโ€™s through revisยญing this draftโ€‰โ€”โ€‰transยญformยญing it into a second, third, or even fourth draftโ€‰โ€”โ€‰that one hones the mesยญsage, sharpens the lanยญguage, and strengthens the overยญall communication

Developing a habit of draftยญing and editยญing allows for explorยญing ideas, refinยญing thought, and elimยญinยญatยญing ambiยญguยญity, makยญing the final product more impactยญful and underยญstood by its intenยญded audience.

To become betยญter at draftยญing, conยญsider these five tips:

  • Embrace the proยญcess. Accept that draftยญing is a proยญcess that involves writยญing, revisยญitยญing, and revisยญing. Your first draft is just the beginยญning, not the end product.
  • Separate writยญing from editยญing. Allow yourยญself to write freely in the iniยญtial draft without worยญryยญing about perยญfecยญtion. Focus on getยญting your ideas down, then shift to editยญing mode to refine your work.
  • Read aloud. Reading your draft aloud can help you catch errors, awkยญward phrasยญing, and unclear areas. This pracยญtice can also improve the rhythm and flow of your writing.
  • Seek feedยญback. Donโ€™t hesยญitยญate to share your drafts with othยญers. Feedback can provide new perยญspectยญives and insights that you might have overlooked.
  • Use tools wisely. Use writยญing and editยญing tools (such as large lanยญguage modยญels, gramยญmar checkยญers, or style guides) to help identiยญfy areas for improveยญment. However, always apply your judgยญment to ensure sugยญgesยญtions align with your intenยญded mesยญsage and voice.

Incorporating these strategies into your writยญing routine can elevยญate your draftยญing skills, leadยญing to preยญcise, comยญpelยญling, and effectยญive writยญten comยญmuยญnicยญaยญtion in every aspect of your life.

Learn more: Communication Skills (That Everyone Should Learn)

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The PAS Formula

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The PAS Formula

The PAS forยญmula is simple: start with the probยญlem, move on to agitยญate, and then offer a soluยญtion. It can serve as a helpยญful tool for stressed PR writers.

The PAS formula:

  • Problem: Outline your readยญerยญโ€™s pain point.
  • Agitate: Amplify and drive home the pain point.
  • Solve: Offer an actionยญable solution.

Learn more: The PAS Formula for PR Writers

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PR Writing: Practice Formats

Make sure to learn how to write: 

  • blog posts
  • PR pitches
  • press releases
  • landยญing page copy
  • SEO copy
  • sales copy
  • proยญgramยญmatยญic ads
  • annuยญal reports
  • journยญalยญistยญic articles
  • case studยญies
  • scholยญarly articles
  • social media updates
  • presentยญaยญtions
  • speeches
  • stateยญments

Being solยญid (and fast!) PR writer will be invaluยญable both to you and to othยญers. It could even be the cornerยญstone of your PR career.


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Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Whispr Group NYC, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

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The cover photo has

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