Doctor SpinThe PR BlogPersuasion & InfluenceCommunication Skills (That Everyone Should Learn)

Communication Skills (That Everyone Should Learn)

Make sure to master these communication skills.

Cover photo: @jerrysilfwer

These are some comยญmuยญnicยญaยญtion skills everyยญone should learn.

Iโ€™ve been workยญing with straยญtegic comยญmuยญnicยญaยญtions since 2005. Before that, I studยญied Public Relations and Linguistics at the Mid Sweden University.

But comยญmuยญnicยญaยญtion isnโ€™t just a proยญfesยญsionยญal endeavยญour. Everyone uses comยญmuยญnicยญaยญtion every day, all the time. And there are some basic comยญmuยญnicยญaยญtion skills that everyยญone should learn.

Here we go:

Communication Skills: Active Listening

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Communication Skills: Active Listening

Active listenยญing is a cornerยญstone comยญmuยญnicยญaยญtion skill that enriches perยญsonยญal and proยญfesยญsionยญal relaยญtionยญships by fosยญterยญing a deepยญer underยญstandยญing and conยญnecยญtion between people. It involves fully conยญcenยญtratยญing on, underยญstandยญing, respondยญing to, and rememยญberยญing what is being said. 

In everyยญday life, actยญive listenยญing enhances empathy and underยญstandยญing, reduces conยญflicts, and improves probยญlem-solvยญing capยญabยญilยญitยญies. It turns comยญmuยญnicยญaยญtion into a two-way street, where feedยญback flows seamยญlessly, ensurยญing all parties feel heard and valued. 

Active listenยญers can creยญate a more meanยญingยญful exchange of ideas, feelยญings, and informยญaยญtion by truly engaยญging with the speakยญer, which is vital for buildยญing trust and strengthยญenยญing bonds.

To become a betยญter actยญive listenยญer, conยญsider these five tips:

  • Give your full attenยญtion. Avoid disยญtracยญtions by putยญting away your phone, turnยญing off the TV, or closยญing your laptop. Make eye conยญtact with the speakยญer, sigยญnalling that your focus is entirely on them.
  • Show that youโ€™re listenยญing. Use non-verbal cues such as nodยญding, smilยญing, and mainยญtainยญing an open posยญture. These sigยญnals reasยญsure the speakยญer that you are engaged and interยญested in their words.
  • Provide feedยญback. Reflect on what has been said by paraยญphrasยญing or sumยญmarยญizยญing the main points. Ask claยญriยญfyยญing quesยญtions to deepยญen your underยญstandยญing and show you are proยญcessing the information.
  • Donโ€™t interยญrupt. Let the speakยญer finยญish their thoughts without jumpยญing in with your soluยญtions or opinยญions. Interrupting disยญrupts the flow of conยญverยญsaยญtion and sugยญgests that your focus is on respondยญing rather than understanding.
  • Respond approยญpriยญately. When itโ€™s your turn to speak, respond in a way that acknowยญledges the speakยญerยญโ€™s feelยญings and perยญspectยญive. Offer insights or advice gently, ensurยญing your response is conยญstructยญive and empathetic.

By honยญing your actยญive listenยญing skills, you can sigยญniยญficยญantly improve your interยญacยญtions and relaยญtionยญships, makยญing every comยญmuยญnicยญaยญtion more proยญductยญive and meaningful.

Learn more: Communication Skills (That Everyone Should Learn)

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Communication Skills: Small Talk

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Communication Skill: Small Talk

Small talk is an essenยญtial comยญmuยญnicยญaยญtion skill in everyยญday life, actยญing as the social glue that iniยญtiยญates deepยญer conยญverยญsaยญtions and conยญnecยญtions between indiยญviduยญals. Itโ€™s the art of engaยญging in light, casยญuยญal conยญverยญsaยญtion about comยญmon, non-conยญtroยญverยญsial topยญics, which is cruยญcial for buildยญing rapยญport and trust in perยญsonยญal and proยญfesยญsionยญal settings. 

Small talk lays the foundยญaยญtion for relaยญtionยญships, eases the awkยญwardยญness in new encounยญters, and creยญates a friendly atmoยญsphere that can lead to more sigยญniยญficยญant, meanยญingยญful exchanges. 

By masยญterยญing small talk, indiยญviduยญals can navยญigยญate social situยญations more comยญfortยญably, open doors to new opporยญtunยญitยญies, and foster a sense of comยญmunity and belonging.

Here are five tips to become a betยญter small talker:

  • Be obserยญvยญant. Use your surยญroundยญings or curยญrent events as conยญverยญsaยญtion starters. Commenting on someยญthing relยญevยญant to you and your conยญverยญsaยญtion partยญner can spark an engaยญging chat.
  • Ask open-ended quesยญtions. Encourage the othยญer perยญson to talk more about themยญselves by askยญing quesยญtions that require more than a yes or no answer. This shows genuยญine interest and keeps the conยญverยญsaยญtion flowing.
  • Listen actยญively. Show that youโ€™re listenยญing by nodยญding, makยญing eye conยญtact, and offerยญing relยญevยญant responses or folยญlow-up quesยญtions. Active listenยญing can make the othยญer perยญson feel valยญued and open up more.
  • Share about yourยญself. Small talk is a two-way street. Share bits and pieces about yourยญself to make the conยญverยญsaยญtion more recipยญrocยญal and to find comยญmon ground.
  • Practice posยญitยญivยญity. Keep the conยญverยญsaยญtion light and posยญitยญive. People are natยญurยญally drawn to posยญitยญive energy, and mainยญtainยญing an upbeat tone can make small talk more enjoyยญable and less stressful.

By employยญing these tips, you can improve your small talk skills, makยญing everyยญday interยญacยญtions more pleasยญant and fruitยญful, and pavยญing the way for deepยญer connections.

Learn more: Communication Skills (That Everyone Should Learn)

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Communication Skills: Presenting Slides

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Communication Skill: Presenting Slides

Presenting slides effectยญively is a valuยญable comยญmuยญnicยญaยญtion skill that extends beyยญond the boardยญroom into everyยญday life. Organising your thoughts into slides not only claยญriยญfies your mesยญsage for your audiยญence but also aids in strucยญturยญing your underยญstandยญing of the material. 

Whether at work, a comยญmunity meetยญing, or even a famยญily gathยญerยญing, conยญveyยญing informยญaยญtion through slides can sigยญniยญficยญantly impact how your mesยญsage is received. 

For nervous presenters, slides serve as a visuยญal aid and cue card, reduยญcing anxiยญety and improvยญing delivยญery. Furthermore, well-designed slides enhance comยญpreยญhenยญsion, makยญing it easiยญer for the audiยญence to grasp comยญplex conยญcepts or data. 

Here are five tips to become a betยญter slide presenter:

  • Keep it simple. Use minยญimยญal text and focus on key points. Overloaded slides can overยญwhelm your audiยญence, so stick to the essenยญtials and elabยญorยญate verbally.
  • Use visuยญals wisely. Incorporate relยญevยญant images, charts, and graphs to comยญpleยญment your mesยญsage. Visual aids can make abstract conยญcepts more tanยญgible and engaging.
  • Practice your flow. Familiarize yourยญself with the sequence of your slides and pracยญtice your presentยญaยญtion to ensure smooth transยญitions between topยญics. This preยญparยญaยญtion helps mainยญtain a natยญurยญal pace and keeps the audiยญence engaged.
  • Engage with your audiยญence. Rather than just readยญing off the slides, make eye conยญtact, ask quesยญtions, and invite parยญtiยญcipยญaยญtion. This interยญacยญtion makes the presentยญaยญtion more dynamยญic and memorable.
  • Tailor your presentยญaยญtion. Consider your audiยญenceโ€™s backยญground and interests when designยญing your slides and delivยญery. Customising your presentยญaยญtion ensures that your mesยญsage resยญonยญates and is accessยญible to all attendees.

By embraยญcing these tips, you can elevยญate your slide presentยญaยญtion skills, makยญing your comยญmuยญnicยญaยญtion clearยญer, more perยญsuasยญive, and impactยญful, regardยญless of the setยญting or subยญject matter.

Learn more: Communication Skills (That Everyone Should Learn)

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Communication Skill: Asking Questions

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Communication Skill: Asking Questions

Asking folยญlow-up quesยญtions is a critยญicยญal comยญmuยญnicยญaยญtion skill that enriches conยญverยญsaยญtions and deepยญens underยญstandยญing in everyยญday life. It demonยญstrates actยญive listenยญing and genuยญine interest in the speakยญerยญโ€™s perยญspectยญive, fosยญterยญing a more meanยญingยญful dialogue. 

Whether in perยญsonยญal relaยญtionยญships, proยญfesยญsionยญal setยญtings, or casยญuยญal encounยญters, the abilยญity to ask insightยญful folยญlow-up quesยญtions encourยญages openยญness, clarยญity, and connection. 

This skill is parยญticยญuยญlarly effectยญive when guided by the Socratic Method, which uses probยญing quesยญtions to stimยญuยญlate critยญicยญal thinkยญing and illuยญminยญate ideas. Conversations move beyยญond surยญface-level exchanges by engaยญging in this manยญner, allowยญing parยญtiยญcipants to explore topยญics more proยญfoundly and colยญlabยญorยญatยญively. 1Socratic methยญod. (2024, January 11). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Sโ€‹oโ€‹cโ€‹rโ€‹aโ€‹tโ€‹iโ€‹cโ€‹_โ€‹mโ€‹eโ€‹tโ€‹hod

Here are five tips to become betยญter at askยญing folยญlow-up questions:

  • Listen actยญively. Pay close attenยญtion to what the speakยญer is sayยญing without planยญning your response while they speak. This focus will help you identiยญfy key points and gaps in underยญstandยญing that your folยญlow-up quesยญtions can address.
  • Embrace curiยญosยญity. Approach conยญverยญsaยญtions genuยญinely to learn more about the othยญer perยญsonโ€™s thoughts and feelยญings. This mindยญset will natยญurยญally lead to more in-depth and insightยญful questions.
  • Utilize the Socratic Method. Frame your quesยญtions in a way that encourยญages the speakยญer to think deeply and articยญuยญlate their reasยญonยญing. This methยญod proยญmotes a richยญer explorยญaยญtion of the topยญic at hand.
  • Be speยญcifยญic. Tailor your folยญlow-up quesยญtions to speยญcifยญic details menยญtioned by the speakยญer. This speยญcificity shows that youโ€™re engaged and seekยญing a deepยญer underยญstandยญing of their perspective.
  • Encourage open-ended responses. Phrase your quesยญtions to eliยญcit more than a yes/โ€‹no answer. Open-ended quesยญtions invite elabยญorยญaยญtion and allow the speakยญer to share more comยญpreยญhensยญive insights.

Mastering the art of askยญing folยญlow-up quesยญtions enriches comยญmuยญnicยญaยญtion and strengthens relaยญtionยญships by buildยญing mutuยญal respect and underยญstandยญing. Conversations become more engaยญging and informยญatยญive through this pracยญtice, offerยญing a pathยญway to deepยญer conยญnecยญtions and insights.

Learn more: Communication Skills (That Everyone Should Learn)

๐Ÿ’ก Subscribe and get a free ebook on how to get betยญter PR.

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Communication Skill: Drafting

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Communication Skill: Drafting

Drafting, creยญatยญing, and refinยญing writยญten docยญuยญments are funยญdaยญmentยญal comยญmuยญnicยญaยญtion skills cruยญcial in everyยญday life. From comยญposยญing emails and writยญing reports to craftยญing perยญsonยญal letยญters or social media posts, the abilยญity to draft and edit docยญuยญments ensures clarยญity, coherยญence, and effectยญiveยญness in conยญveyยญing messages. 

โ€œThe first draft of anyยญthing is shit.โ€
โ€” Ernest Hemingway

Many indiยญviduยญals struggle with writยญing not because they lack ideas but because they underยญesยญtimยญate the power of reviยญsion. The iniยญtial draft is rarely perยญfect; itโ€™s through revisยญing this draftโ€‰โ€”โ€‰transยญformยญing it into a second, third, or even fourth draftโ€‰โ€”โ€‰that one hones the mesยญsage, sharpens the lanยญguage, and strengthens the overยญall communication

Developing a habit of draftยญing and editยญing allows for explorยญing ideas, refinยญing thought, and elimยญinยญatยญing ambiยญguยญity, makยญing the final product more impactยญful and underยญstood by its intenยญded audience.

To become betยญter at draftยญing, conยญsider these five tips:

  • Embrace the proยญcess. Accept that draftยญing is a proยญcess that involves writยญing, revisยญitยญing, and revisยญing. Your first draft is just the beginยญning, not the end product.
  • Separate writยญing from editยญing. Allow yourยญself to write freely in the iniยญtial draft without worยญryยญing about perยญfecยญtion. Focus on getยญting your ideas down, then shift to editยญing mode to refine your work.
  • Read aloud. Reading your draft aloud can help you catch errors, awkยญward phrasยญing, and unclear areas. This pracยญtice can also improve the rhythm and flow of your writing.
  • Seek feedยญback. Donโ€™t hesยญitยญate to share your drafts with othยญers. Feedback can provide new perยญspectยญives and insights that you might have overlooked.
  • Use tools wisely. Use writยญing and editยญing tools (such as large lanยญguage modยญels, gramยญmar checkยญers, or style guides) to help identiยญfy areas for improveยญment. However, always apply your judgยญment to ensure sugยญgesยญtions align with your intenยญded mesยญsage and voice.

Incorporating these strategies into your writยญing routine can elevยญate your draftยญing skills, leadยญing to preยญcise, comยญpelยญling, and effectยญive writยญten comยญmuยญnicยญaยญtion in every aspect of your life.

Learn more: Communication Skills (That Everyone Should Learn)

๐Ÿ’ก Subscribe and get a free ebook on how to get betยญter PR.

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Thank you. Please supยญport my blog by sharยญing artยญicles with othยญer comยญmuยญnicยญaยญtions- and marยญketยญing proยญfesยญsionยญals. Please also conยญsider my PR serยญvices or speakยญing engageยญments.

PR Resource: Checklist for Leadership Clarity

The Checklist for Communicative Leadership

Being a great leadยญer can be dauntยญing. However, with effort (and attenยญtion to detail), all leadยญers can pracยญtice expressยญive and preยญcise communication.

โ€œThe single biggest probยญlem in comยญmuยญnicยญaยญtion is the illuยญsion that it has taken place.โ€
โ€” George Bernard Shaw

How can you ensure your leadยญerยญship is expressยญive and preยญcise in pracยญticยญal situations? 

As a rule of thumb:

  • Itโ€™s genยญerยญally betยญter to โ€œover-comยญmuยญnicยญateโ€ (tolยญerยญable added effort) than โ€œunder-comยญmuยญnicยญateโ€ (subยญstanยญtial added risk).

Make sure to pass these comยญmuยญnicยญatยญive leadยญerยญship checks:

  • This is what we are doing.
    Is the explanยญaยญtion clear? Do you have quesยญtions? Can you repeat the informยญaยญtion back to me?
  • This is why we are doing it.
    Is the explanยญaยญtion clear? Do you have quesยญtions? Can you repeat the informยญaยญtion back to me?
  • This is who will be doing it.
    Is the explanยญaยญtion clear? Do you have quesยญtions? Can you repeat the informยญaยญtion back to me?
  • This is how we are doing it.
    Is the explanยญaยญtion clear? Do you have quesยญtions? Can you repeat the informยญaยญtion back to me?
  • This is when we are doing it.
    Is the explanยญaยญtion clear? Do you have quesยญtions? Can you repeat the informยญaยญtion back to me?
  • This is where we are doing it.
    Is the explanยญaยญtion clear? Do you have quesยญtions? Can you repeat the informยญaยญtion back to me?
  • This is for whom we are doing it.
    Is the explanยญaยญtion clear? Do you have quesยญtions? Can you repeat the informยญaยญtion back to me?

โ€œExpressive and preยญcise comยญmuยญnicยญaยญtion styles have a stronger link to leadยญer outยญcomes than perยญsonยญalยญity traits extraยญverยญsion and conยญscienยญtiousยญness.โ€
Source: Human Performance 2Bakker-Pieper, A., & Vries, R. (2013). The Incremental Validity of Communication Styles Over Personality Traits for Leader Outcomes. Human Performance, 26, 1โ€‰โ€”โ€‰โ€ฆ Continue readยญing

Communicative Leadership (Infographic)

Learn more: The Checklist for Communicative Leadership

Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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