The Public Relations BlogPublic Relations

Public Relationsby jerry silfwer

Public relations (PR) is the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.

Marketing PR

Public Relations vs Marketing

Public relations vs marketing — what are the differences? In this blog post, let’s look at the many differences between public relations and marketing.

Corporate Communications

Principles for Communicative Discipline

Here are my principles for communicative discipline. Communication is important. For organisations, communication is critical for long-term survival.

Internal Communications

The Checklist for Communicative Leadership

This is a checklist for communicative leadership. Becoming a more communicative leader doesn’t have to be difficult. Anyone can become a better leader!

Internal Communications

The Sword of Certainty: Information is Power

Leaders must wield the Sword of Certainty wisely. Being informed is a leadership privilege. It grants the leader an extra buffer of power over the uninformed.

Marketing PR

How To Use Personas in PR

We can use personas in PR, too. Using personas is commonplace in marketing, but with a few tweaks, PR personas can be a useful tool for tailoring messages.

Corporate Communications

The 1‑Page PR Strategy

The “1‑Page PR Strategy” aligns with Richard Rumelt’s advocacy for clarity and conciseness in strategic planning. It’s all about strengths versus weaknesses.

Corporate Communications

The Magical PR Strategy Question

In PR, the battle for attention is fierce. The Magical PR Strategy Question highlights the need for clear differentiation to gain that necessary edge.

Internal Communications

Split Sessions: Recognition, Rewards, and Feedback

The Split Sessions Framework underscores the importance of separating recognition (praise), rewards, and feedback in communicative leadership.

Internal Communications

Parkinson’s Law & The Law of Triviality (Bike Shed Effect)

Parkinson’s law and the Law of Triviality (Bike Shed Effect) argues that we allow tasks to fill up their allotted time and give trivial issues too much weight.

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