Doctor SpinPR Trends

PR Trends by Jerry Silfwer

Read insight­ful art­icles and find tips on PR trends, emer­ging busi­ness mod­els, youth cul­ture, new tech­no­lo­gies and much more. Visit Doctor Spin’s PR blog today!

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PR Trends

The AI Content Explosion

We’re facing an AI con­tent explo­sion of epic pro­por­tions. To suc­ceed with PR, organ­isa­tions must focus on cre­at­ing bet­ter con­tent — not more of the same.
New Technologies

How AI Will Destroy Capitalism

Should we find ways to make cap­it­al­ism work as we face numer­ous AI chal­lenges — or should we seek an altern­ate eco­nom­ic sys­tem for the future of humanity?
Online Subcultures

Solarpunk is the Way

Join the sol­arpunk move­ment and cre­ate a sus­tain­able future filled with com­munity-based solu­tions, renew­able energy, and beau­ti­ful designs inspired by nature.
Online Subcultures

DayZ for Days

These days, I prefer DayZ streams to Netflix, HBO, and Prime. Is gam­ing provid­ing a more immers­ive, enga­ging, and excit­ing exper­i­ence than television?
The PR Agenda

Forget “Better PR” — The PR Industry Needs Education

You and I must save the PR industry. And there’s only one way for­ward that’s fast and agile enough — online education.
New Technologies

Public Relations in the Metaverse

Everyone has been buzz­ing about the Metaverse lately. Should we, as PR pro­fes­sion­als, take the Metaverse ser­i­ously? It might be just anoth­er buzzword.
The PR Agenda

De-Platforming as a Practice

De-plat­form­ing is one of the most aggress­ive tools that any­one can util­ise. Many brands feel com­pelled to obey power­ful online lynch mobs of slacktivists.
The PR Agenda

Cancel Culture is Evil

Cancel cul­ture and mor­al slackt­iv­ists are influ­en­cing PR pro­fes­sion­als and push­ing us to for­get about free­dom of opin­ion and diversity of thought.
The News Business

Breaking the News

The digit­al trans­form­a­tion is break­ing the news. But it has to break the news for journ­al­ism to sur­vive in the digit­al media landscape.

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