Doctor SpinThe PR BlogSocial PsychologyWhat If Napoleon Never Existed

What If Napoleon Never Existed

How to manufacture a conspiracy theory.

Cover photo: @jerrysilfwer

tl:dr;
What if Napoleon never existed? Explore this intriguing but false conspiracy theory and how efficiently it casts doubt on the existence of one of the most prominent figures of history.

What if Napoleon nevยญer existed?

Most of us are conยญvinced that Napoleon Bonaparte was an actuยญal hisยญtorยญicยญal figure.

Well, what if Napoleon nevยญer existed?

Here we go:

What If Napoleon Never Existed?

Ponder this:

1. Napoleon is just a variยญation of Apoleon or Apollo, and as God of the Sun, he was named Bonaparte, which means โ€œthe good part of the dayโ€ (when the sun shines).

2. Just as Apollo was born on the Mediterranean island of Delos, Napoleon was born on the Mediterranean island of Corsica.

3. Napoleonโ€™s mothยญer, Letitia, can be idenยญtiยญfied as Leto, Apolloโ€™s mothยญer. Both names mean joy and hapยญpiยญness, sigยญnalling the sun keepยญing the night at bay.

4. Letitia had three daughยญtersโ€‰โ€”โ€‰as did Leto, Apolloโ€™s mothยญer.

5. Napoleonโ€™s four brothยญers repยญresยญent the four seaยญsons. Three brothยญers became kings, except for one brothยญer who became Prince of Canino (derived from โ€˜cani,โ€™ white, winter, ageยญing).

6. Napoleon was drivยญen out of France by Northern armies, as Appolo, the Sun God, was drivยญen away by the North Wind.

7. Napoleon had two wives, as did Apollo. They repยญresยญent the Earth and the Moon. Apollo nevยญer had any chilยญdren with the Moon, but the Earth gave him a son, repยญresยญentยญing the ferยญtilยญizยญaยญtion of all green plants on Earth. Napoleonโ€™s son was allegedly born on the 21st of March, the equiยญnox in which the plane of Earthโ€™s equatยญor passes through the Sunโ€™s centre (the Summer Solstice).

8. Apollo saved Greece from the dragon Python, and Napoleon saved France from the horยญrors of revoluยญtion (derived from โ€˜revolvo,โ€™ someยญthing that crawls).

9. Napoleonโ€™s twelve genยญerยญals symยญbolยญise the twelve creatures of the zodiยญac, and his four genยญerยญals repยญresยญent North, West, South, and East.

10. Napoleon, the Sun Myth, always conquered the South but was always defeated by the cold winds of the North. Like the Sun, Napoleon rose in the Eastโ€‰โ€”โ€‰he was born in Corsica)โ€‰โ€”โ€‰and dawned in the Westโ€‰โ€”โ€‰he died on St. Helena.โ€

Above is how the British writer Rupert Furneaux demonยญstrates how to cast doubt on the existยญence of Napoleon Bonaparte, one of the most famยญous charยญacยญters in hisยญtory. 1Rupert Furneaux. (2023, April 8). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Rโ€‹uโ€‹pโ€‹eโ€‹rโ€‹tโ€‹_โ€‹Fโ€‹uโ€‹rโ€‹nโ€‹eโ€‹aux

Is there a serยญiยญous case for the non-existยญence of Napoleon, one of the most promยญinยญent figยญures in hisยญtory? This conยญspirยญacy theยญory demonยญstrates how easยญily it is to cast doubt over the existยญence of one of historyโ€™s most well-docยญuยญmented figures. 

Itโ€™s almost like magic:

With just a few cherry-picked arguยญments, itโ€™s posยญsible to make people believe that Napoleon wasnโ€™t a real man but a myth, a Sun god.

Cherry-Picking (or โ€œFallacy of Incomplete Evidenceโ€)

Cherry-pickยญing: โ€œOur sales in Europe have grown by 20% this quarter, so our entire globยญal expanยญsion strategy is clearly workยญingโ€‰โ€”โ€‰nevยญer mind the downยญturn in Asia and North America.โ€

Cherry-pickยญing occurs when indiยญviduยญals or organยญizยญaยญtions selectยญively highยญlight data, evidยญence, or examples that supยญport their arguยญment or desired outยญcome while ignorยญing or downยญplayยญing informยญaยญtion that conยญtraยญdicts it. This selectยญive focus creยญates a misยญleadยญing or incomยญplete view of the situยญation, leadยญing to faulty conยญcluยญsions and decisions.

In a busiยญness conยญtext, cherry-pickยญing can be parยญticยญuยญlarly danยญgerยญous because it leads to an overly optimยญistยญic or skewed underยญstandยญing of perยญformยญance. Organisations may make decisions based on an incomยญplete picยญture by ignorยญing relยญevยญant negยญatยญive factors or risks, potenยญtially overยญlookยญing chalยญlenges or underยญesยญtimยญatยญing risks that could affect long-term success.

To avoid the pitยญfalls of cherry-pickยญing, busiยญness leadยญers must priยญorยญitยญize a comยญpreยญhensยญive and balยญanced anaยญlysยญis of all relยญevยญant data. Itโ€™s essenยญtial to conยญsider a situยญationโ€™s posยญitยญive and negยญatยญive aspects, acknowยญledge potenยญtial risks, and base decisions on a comยญplete and accurยญate assessยญment. By fosยญterยญing a culยญture of transยญparยญency and critยญicยญal thinkยญing, comยญpanยญies can make more informed decisions conยญsidยญerยญing their strategiesโ€™ broadยญer conยญtext and complexities.

Learn more: Logical Fallacies and Cognitive Biases

The Makings of a Conspiracy Theory

Studies have shown that we are susยญceptยญible to informยญaยญtion presenยญted in fragยญments that supยญport one speยญcifยญic posยญiยญtion while simยญulยญtanยญeously leavยญing out conยญtraยญdictยญory evidยญence. Itโ€™s cherry-pickยญing. 2Cherry pickยญing. (2023, September 24). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Cโ€‹hโ€‹eโ€‹rโ€‹rโ€‹yโ€‹_โ€‹pโ€‹iโ€‹cโ€‹kโ€‹ing

We shouldnโ€™t be surยญprised. We live in a time where a growยญing numยญber of conยญspirยญacy theยญorยญists are actยญively conยญvinยญcing themยญselves that the Earth is flat. Thatโ€™s how low the bar is set.

The point is that we seem to have an endยญless capaยญcity for belief in the absence of evidยญence. It doesnโ€™t matยญter if itโ€™s the media, govยญernยญments, reliยญgion, interest groups, or two friends in a bar.

Bullshit is a natยญurยญal human expresยญsion.
Try not to step into it.


Jerry Silfwer - Doctor Spin - Spin Factory - Public Relations

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Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Whispr Group NYC, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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