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Social Psychology

Online Wannabeism: Why We Mimic Social Media Influencers

0
Online wan­nabeism is when a reg­u­lar social media user starts to mim­ic influ­en­cer man­ner­isms — without an actu­al audi­ence to address.
Social Psychology

The Useful Idiot Syndrome

0
The use­ful idi­ot syn­drome is amp­li­fy­ing online hate. By over­com­pens­at­ing to sig­nal mor­al val­ues, we all stir up online aggression.
Social Psychology

The Baader-Meinhof Phenomenon: Heard About It Before?

0
Ever heard of the Baader-Meinhof phe­nomen­on? It’s when you notice some­thing out of the ordin­ary, only to notice it again short there­after. And it’s weird.
Social Psychology

The Spiral of Silence

0
Elisabeth Noelle-Neumann’s well-doc­u­mented the­ory on the spir­al of silence (1974) explains why fear of isol­a­tion might serve the emer­gence of populism.
Social Psychology

58 Logical Fallacies and Cognitive Biases

0
We should strive to be less stu­pid by study­ing logic­al fal­la­cies and cog­nit­ive biases. This is help­ful in PR, too, since we deal with human com­mu­nic­a­tion daily.
Social Psychology

Survivorship Bias — Abraham Wald and the WWII Planes

0
Survivorship bias is a com­mon fal­lacy; at times it’s bet­ter to study “the planes that didn’t return.” Don’t let the suc­cess of oth­ers dic­tate your strategy.
Social Psychology

The Power of Artificial Scarcity

0
Scarcity makes us want rare things more — simply because they are few­er. By cre­at­ing arti­fi­cial scarcity, we use this power. But is it ethical?
Social Psychology

Diffusion of Innovations

0
Developed by Everett Rogers, the Diffusion of Innovations the­ory explains how, why, and how fast new ideas and tech­no­logy spread, par­tic­u­larly use­ful for PR.
Social Psychology

The Narcissistic Principle: Why We Share in Social Media

5
To get shares in social media, you must leave some­thing out, a gap for the sharer to fill in order to express them­selves. It’s the nar­ciss­ist­ic principle.

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