The Every Day Rule

Thereโ€™s only one dayโ€”today.

Cover photo: @jerrysilfwer

The Every Day Rule is how I run my life for betยญter results.

Iโ€™ve always been fasยญcinยญated by perยญsonยญal develยญopยญment. I know the self-help industry is a can of worms, but the idea that we can aspire to betยญter ourselves is beautiful.

One day, not long ago, I found a simple concept that now runs how I live my life. I call this approach the Every Day Rule.

Here we go:

A New Approach to Goal-Setting

Iโ€™m growยญing less and less interยญested in fightยญing the comยญings and goings of tides.

The change in perยญspectยญive came about as I was thinkยญing about achieveยญments. I felt that there was a downยญside to setยญting goals. A goal can quickly morph into an authorยญitยญatยญive presยญence in life.

As an intrinsยญicยญally curiยญous and motivยญated perยญson, I donโ€™t appreยญciยญate โ€œyesยญterยญdayโ€™s meโ€ telling โ€œtodayโ€™s meโ€ what to do. It causes me to backยญfire and rebel against myself.

I reasoned that the perยญfect goal provided the sense of being on the right traยญjectยญory here and nowโ€‰โ€”โ€‰without over-emphasยญising the importยญance of reachยญing the desยญtinยญaยญtion as soon as possible. 

Another way to put it:

The importยญance of a goal is not its resยญult but how it impacts me today. According to this reasยญonยญing, I now set goals to give meanยญing and purยญpose to my present, not my future.

Allow me to elabยญorยญate furยญther.
Because Iโ€™ve givยญen this some thought.

The Every Day Rule

Letโ€™s say that I want to write a book. Itโ€™s a non-triviยญal goal and a subยญstanยญtial underยญtakยญing. Publishing a book would undoubtedly increase your life event densยญity and count toward an Epic Year.

But, If I were to write every othยญer day, I would soon write every third day, then every fourth day. And so on.

Soon enough, I wouldnโ€™t write regยญuยญlarly, but the goal would still lurk in a dark corner of my brain. The idea of writยญing a book would make me feel lousy.

A goal set to proยญpel me forยญward is instead setยญting me back.
This is not a good strategy, right?

So, for me, itโ€™s every dayโ€‰โ€”โ€‰or nothยญing.

Why does this approach work so well for me?

  • Daily habits comยญpound twice as fast as every othยญer day habits and will betยญter supยญport neurยญoยญloยญgicยญal reinยญforceยญment. 1An interยญestยญing parยญalยญlel is James Clearโ€™s approach to habits (described in his best-selling book Atomic Habits), focusยญing on small but freยญquent increยญmentยญal improveยญments to reach sigยญniยญficยญant goals โ€ฆ Continue readยญing
  • Doing someยญthing daily makes the activยญity part of your idenยญtity, overยญridยญing the need for conยญstant inspirยญaยญtion and motivation.
  • The Every Day Rule approach also sigยญnals what to de-priยญorยญitยญise; itโ€™s not worth my long-term focus if Iโ€™m not preยญpared to set aside daily tasks.

If I write daily, being a writer becomes a part of how I identiยญfy myself, like a psyยญchoยญloยญgicยญal masยญter override. 

The basic rule of behaยญviยญourยญal psyยญchoยญlogy is that you get more of what you reinforce.

Writing daily makes me a writer.
A writer writes daily.

From Long-Term Goals to Daily Efforts

Based on the Every Day Rule, I now only set goals that can be broken down into daily efforts. 

For example:

Long-Term GoalDaily Effort
Improve health.Always wear a watch, but nevยญer wear the same watch two days in a row.
Eat betยญter food.Cook homemade dinยญner every day at resยญtaurยญant-level quality.
Launch online course.One sesยญsion of scriptยญing, filmยญing or editยญing every evening.
Be more grateful.Tell my wife and son I love them twice daily (mornยญing and evening).
Teach my son to read and write well.Read and disยญcuss books every night before bedtime.
Become a betยญter photographer.Either shoot or edit a new photo daily (or learn someยญthing from a tutorial).
Explore watches as a hobby.Always wear a watch but nevยญer wear the same watch two days in a row.
Be more structured.Update Notion (โ€œSecond Brainโ€) when havยญing cofยญfee in the morning.

Thereโ€™s Only One Dayโ€‰โ€”โ€‰Today

The Every Day Rule has an excitยญing conยญstraint: time in a day.

  • The goal isnโ€™t sigยญniยญficยญant enough if it doesnโ€™t warยญrant daily effort. Discard.
  • The goal is a pipe dream if the daily effort is impossible or too uncomยญfortยญable. Discard.
  • If the goal canยญnot be broken down into daily efforts, itโ€™s still an unfinยญished thought. Discard.
  • If a habit isnโ€™t daily, it doesnโ€™t become a part of my idenยญtity; thus, my motivยญaยญtion will evenยญtuยญally run out and weigh me down. Discard.

By priยญorยญitยญising daily activยญitยญies instead of goals, Iโ€™ve creยญated more focus and achieved more sigยญniยญficยญant resยญults in less time.

Signature - Jerry Silfwer - Doctor Spin

Thank you. Please supยญport my blog by sharยญing artยญicles with othยญer comยญmuยญnicยญaยญtions- and marยญketยญing proยญfesยญsionยญals. Please also conยญsider my PR serยญvices or speakยญing engageยญments.

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1 An interยญestยญing parยญalยญlel is James Clearโ€™s approach to habits (described in his best-selling book Atomic Habits), focusยญing on small but freยญquent increยญmentยญal improveยญments to reach sigยญniยญficยญant goals through comยญpoundยญing effects.
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

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