Doctor SpinThe PR BlogIdeas & InspirationSelf-Expression Over Quality

Self-Expression Over Quality

Rethinking nature photography in the age of AI.

Cover photo: @jerrysilfwer

tl:dr;
Sharing photos creatively is no longer about producing “better” images but about expressing a uniquely human perspective. What matters now isn’t photographic perfection, but whether the image communicates something personal and creates a human connection.

AI has made me rethink nature photography.

Eight years ago, I dis­covered nature pho­to­graphy as a hobby. Smartphone cam­er­as had been improv­ing rap­idly for quite some time, but for whatever reas­on, I developed a pref­er­ence for set­ting my expos­ures manu­ally and extract­ing flat, inform­a­tion-rich raw files that invited less destruct­ive post-editing.

Yes, my pho­tos were typ­ic­ally bet­ter than most smart­phone pho­tos plastered all over social media.

But “bet­ter” is a com­plic­ated concept — it turns out.

Better” was the jus­ti­fic­a­tion I used to over­come my ego and jus­ti­fy my indul­gent social media pres­ence. I felt that it was okay to pub­lish my nature pho­to­graphs and, by doing so, ask people to con­sume my con­tent in com­pet­i­tion with so much else.

Today, “bet­ter” is no longer a worth­while consideration.

At this very moment, AI eas­ily out­per­forms my nature pho­to­graphy. And wherever photoreal­ist­ic image gen­er­a­tion stands today, it’s still the worst it’ll ever be. And to be hon­est, my cre­at­ive attempts as a hob­by­ist were ama­teur­ish anyway.

Truth to be told, my pas­sion for the hobby was already dying. Powerful AI tools inside my RAW edit­ing soft­ware were mak­ing it pos­sible to manip­u­late real images in pro­found ways.

Clutter in the back­ground? A bor­ing cloud cover? 

With a click of a but­ton, I could give my pho­tos a strik­ing set of dra­mat­ic clouds, adding depth and drama to my shot. Or I could remove any dis­turb­ing details with ease.

What am I doing here? On the one hand, I should do what I can to present a photo that closely matches my inten­ded vis­ion; I don’t want to waste any­one’s time with mediocre con­tent. There’s enough of that, surely.

On the oth­er hand, in what way does a photoreal­ist­ic fantasy con­trib­ute any­thing of sub­stance to the world? Sure, the sus­pen­sion of dis­be­lief offers a wel­come escape into the world of fic­tion, but what has that got to do with me throw­ing a cam­era over my shoulder and going out for a walk in the woods?

So, I don’t feel the need to take my cam­era out on adven­tures any­more. I can exper­i­ence the beauty of nature without doc­u­ment­ing any­thing. Nevertheless, I sure do miss my pas­sion for nature photography.

Should I find a way to recap­ture my lost passion?

Or should I move on and find oth­er, per­haps more AI-safe, pas­times to be pas­sion­ate about?

Sure, the harsh truth is that I must rene­go­ti­ate whatever I believed to be true and reas­sess. I must tear everything down and rebuild my entire think­ing around nature pho­to­graphy from the ground up. But I’m begin­ning to think that hard resets of this kind are fast becom­ing exist­en­tial necessities.

Because, hon­estly, noth­ing is AI-safe.

The way I need to rethink nature pho­to­graphy, both for myself and as a means of cre­at­ing online exper­i­ences for oth­ers, is the way we all must rethink almost everything.

As an ama­teur and a hob­by­ist, when I share a nature photo, I must come to terms with the fact that I’m not shar­ing a nature photo.

I’m shar­ing a part of myself.

Because nature pho­tos are eas­ily gen­er­ated and abund­ant. The only reas­on for any­one to take an interest is to con­nect with me, a human being, and share some­thing about what it means to be human, at some level or another.

My nature photo is noth­ing more than a medi­um for this rela­tion­ship — no mat­ter how fleet­ing that con­nec­tion may be. Even if the pub­lished photo turned out quite nicely and I’m proud to show it off on social media or wherever, its under­ly­ing pur­pose is to foster human connection.

So, what makes my nature pho­tos worth oth­er people’s time and atten­tion? It’s not the pho­to’s object­ive qual­ity (and it prob­ably nev­er was). No, it’s about wheth­er the photo says any­thing about the human per­spect­ive as I exper­i­ence it, or if it’s just anoth­er gen­er­ic nature photo on social media.

Self-expres­sion.

This mind­shift changes nature pho­to­graphy for me. If I want to con­tin­ue tak­ing beau­ti­ful nature pho­tos and shar­ing them on social media with pur­pose and pas­sion, I must not seek strik­ing, qual­ity scenes to share; I must seek to relate the exper­i­ence the scene evokes in me.

If I can teach myself how to express my unique­ness — or same­ness! — while using nature pho­tos as the medi­um of such mes­sages, the object­ive qual­ity of my pho­to­graphy becomes only one of many con­sid­er­a­tions of less­er importance.

And as the pho­to­graph­ic qual­ity becomes a sec­ond­ary pri­or­ity, so does the use of AI to enhance it.

As fate would have it, this is exactly how the top 1% in any cre­at­ive field already oper­ates. They’ve mastered a spe­cif­ic craft not to pro­duce high-qual­ity work, but to express them­selves through their chosen art form.


Thanks for read­ing. Need a PR spe­cial­ist?
Please con­tact Jerry for a consultation.

Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Whispr Group NYC, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

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