Doctor SpinCreativityPhotographyPhoto Set: Stockholm Mood

Photo Set: Stockholm Mood

Here’s the Stockholm mood right now.

My son Jack and I are walk­ing around Monteliusvägen and its surroundings. 

He’s catch­ing Pokemóns, and I have my camera.

The streets are empty, but this empti­ness is a cent­ral part of the Stockholm mood right now. 

Stockholm street
She keeps her streets empty for me.

It’s late July, and many city-dwell­ers have fled to the countryside. 

And then there’s the pan­dem­ic, of course.
The pan­dem­ic is always present now, it seems.

Lockdown in Stockholm
Stockholm — no lockdown?

We haven’t yet exper­i­enced an actu­al Stockholm lock­down, but that does­n’t mean it’s life as usual. 

Life right now is … unusual.

It’s still sum­mer, by all accounts, and the weath­er is warm albeit not hot — and it feels as if the city is hibernating. 

As if the city itself is wait­ing for bet­ter times.

Jack Silfwer - Stockholm mood.
My son Jack, 5.

But my son Jack and I, we’re doing our thing.
Looking for Pokemóns and excit­ing shots. 

Gotta catch ’em all.

Jack’s excited about turn­ing six and get­ting to start school soon. And he knows about the pan­dem­ic. He knows that we must be cool. So, that’s what we are. 

Together alone as we roam the empty streets of a moody Stockholm.

Please sup­port my blog by shar­ing it with oth­er PR- and com­mu­nic­a­tion pro­fes­sion­als. For ques­tions or PR sup­port, con­tact me via jerry@​spinfactory.​com.

Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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