The PR BlogPublic RelationsThe PR ProfessionA Squirrel is Just a Rat with Good PR
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A Squirrel is Just a Rat with Good PR

Perception management is for rodents, too.

Jerry Silfwer
by Jerry Silfwer

Cover photo: @jerrysilfwer

Reading time: Less than 1 min.

“A squir­rel is just a rat with good PR.”

We all know the clas­sic­al say­ing in pub­lic rela­tions. All hail Buzzfeed’s Nathan W. Pyle for mak­ing an awe­some com­ic strip out of it:

Nathan-W-Pyle-Squirrels-with-good-PR
Credit: Nathan W Pyle (Buzzfeed)

Good PR vs Bad PR

Only PR prob­lems can be fixed with PR. Some prob­lems aren’t PR prob­lems, they’re just problems. 

Doing the wrong things + Saying the wrong things = Bad PR

The PR func­tion will only accel­er­ate the organ­isa­tion’s inev­it­able demise.

Doing the wrong things + Saying the right things = Bad PR

The organ­isa­tion’s lead­er­ship must adhere to stra­tegic advice from the PR function.

Doing the right things + Saying the wrong things = Bad PR

The organ­isa­tion’s lead­er­ship must reform or replace the PR function.

Doing the right things + Saying the right things = Good PR

The PR func­tion must main­tain stra­tegic advis­ory and good communication.

Read also: Good PR vs Bad PR

Please sup­port my blog by shar­ing it with oth­er PR- and com­mu­nic­a­tion pro­fes­sion­als. For ques­tions or PR sup­port, con­tact me via jerry@​spinfactory.​com.

Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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