“A squirrel is just a rat with good PR.”
We all know the classical saying in public relations. All hail Buzzfeed’s Nathan W. Pyle for making an awesome comic strip out of it:
“Either write something worth reading or do something worth writing.”
— Benjamin Franklin
Good PR vs Bad PR
Only PR problems can be fixed with PR. Thus, without also doing the right things, saying the right things can only get you so far.
Doing the wrong things + Saying the wrong things = Bad PR
The PR function will only accelerate the organisation’s inevitable demise.
Doing the wrong things + Saying the right things = Bad PR
The organisation’s leadership must adhere to strategic advice from the PR function.
Doing the right things + Saying the wrong things = Bad PR
The organisation’s leadership must reform or replace the PR function.
Doing the right things + Saying the right things = Good PR
The PR function must maintain strategic advisory and good communication.
Learn more: Good PR vs Bad PR
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