The PR BlogPublic RelationsMedia Relations & PublicityA Squirrel is Just a Rat with Good PR
Public RelationsMedia Relations & Publicity

A Squirrel is Just a Rat with Good PR

Perception management is for rodents, too.

Jerry Silfwer
by Jerry Silfwer

Cover photo by Jerry Silfwer (Instagram)

0 min.

“A squirrel is just a rat with good PR.”

We all know the classical saying in public relations. All hail Buzzfeed’s Nathan W. Pyle for making an awesome comic strip out of it:

Nathan-W-Pyle-Squirrels-with-good-PR
Credit: Nathan W Pyle (Buzzfeed)

Good PR vs Bad PR

Only PR problems can be fixed with PR. Some problems aren’t PR problems, they’re just problems.

Doing the wrong things + Saying the wrong things = Bad PR

The PR function will only accelerate the organisation’s inevitable demise.

Doing the wrong things + Saying the right things = Bad PR

The organisation’s leadership must adhere to strategic advice from the PR function.

Doing the right things + Saying the wrong things = Bad PR

The organisation’s leadership must reform or replace the PR function.

Doing the right things + Saying the right things = Good PR

The PR function must maintain strategic advisory and good communication.

Read also: Good PR vs Bad PR

Thank you for reading this article. Please consider supporting my work by sharing it with other PR- and communication professionals. For questions or PR support, contact me via [email protected].

Jerry Silfwer
Jerry Silfwerhttps://www.doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

.

Grab a free subscription before you go.

Get notified of new blog posts & new PR courses

🔒 Please read my integrity- and cookie policy.

Write B2B Blog Posts

Use my storytelling template (with action prompts) to create blog posts for B2B experts using The Outline Method. Including my 16-page How-To Guide, Demo Post, and professional feedback.

LEARN MORE
Corporate Awareness - Doctor Spin - The PR Blog

The Venn Diagram of Corporate Awareness

Corporate Communications
I've created the Venn diagram of corporate awareness to emphasise the importance of internal collaboration between public relations, marketing, and branding.
Read more
Most popular
Doctor Spin | The Public Relations Blog
The Public Relations Blog
Contact: [email protected]
CC BY-SA 2022 by Doctor Spin