The PR BlogPublic RelationsMedia Relations & PublicityA Squirrel is Just a Rat with Good PR

A Squirrel is Just a Rat with Good PR

Perception management is for rodents, too.

Cover photo by Jerry Silfwer (Instagram)

“A squirrel is just a rat with good PR.”

We all know the classical saying in public relations. All hail Buzzfeed’s Nathan W. Pyle for making an awesome comic strip out of it:

Nathan-W-Pyle-Squirrels-with-good-PR
Credit: Nathan W Pyle (Buzzfeed)

Good PR vs Bad PR

Only PR problems can be fixed with PR. Some problems aren’t PR problems, they’re just problems.

Doing the wrong things + Saying the wrong things = Bad PR

The PR function will only accelerate the organisation’s inevitable demise.

Doing the wrong things + Saying the right things = Bad PR

The organisation’s leadership must adhere to strategic advice from the PR function.

Doing the right things + Saying the wrong things = Bad PR

The organisation’s leadership must reform or replace the PR function.

Doing the right things + Saying the right things = Good PR

The PR function must maintain strategic advisory and good communication.

Read also: Good PR vs Bad PR

Thank you for reading this article. Please consider supporting my work by sharing it with other PR- and communication professionals. For questions or PR support, contact me via [email protected].

Jerry Silfwer
Jerry Silfwerhttps://www.doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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