“A squirrel is just a rat with good PR.”
We all know the classical saying in public relations. All hail Buzzfeed’s Nathan W. Pyle for making an awesome comic strip out of it:
Good PR vs Bad PR
Only PR problems can be fixed with PR. Some problems aren’t PR problems, they’re just problems.
Doing the wrong things + Saying the wrong things = Bad PR
The PR function will only accelerate the organisation’s inevitable demise.
Doing the wrong things + Saying the right things = Bad PR
The organisation’s leadership must adhere to strategic advice from the PR function.
Doing the right things + Saying the wrong things = Bad PR
The organisation’s leadership must reform or replace the PR function.
Doing the right things + Saying the right things = Good PR
The PR function must maintain strategic advisory and good communication.
Read also: Good PR vs Bad PR
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