Doctor SpinPublic RelationsPublicity WorkA Squirrel is Just a Rat with Better PR

Public Relations Publicity Work

A Squirrel is Just a Rat with Better PR

Perception management is for rodents, too.

by Jerry Silfwer

“A squirrel is just a rat with better PR.”

We all know the classical saying in public relations. All hail Buzzfeed’s Nathan W. Pyle for making an awesome comic strip out of it.

"A squirrel is just a rat with better PR." — “Hey Mr. Rat, you should go see Doctor Spin.”

Cover photo by Jerry Silfwer (Prints/Instagram)

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Jerry Silfwer https://www.doctorspin.net/

Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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