The PR Agenda by Jerry Silfwer

It seems Donald Trump might be using Steve Bannon’s “muzzle velo­city” PR strategy by “flood­ing the zone” to make news media choke on its own media logic. 

“Please com­ment on cur­rent events.” No, I’m not a journ­al­ist. I won’t prom­ise any­one edit­or­i­al ser­vices, and I cher­ish the priv­ilege of not hav­ing opinions.

You and I must save the PR industry. And there’s only one way for­ward that’s fast and agile enough — online education.

De-plat­form­ing is one of the most aggress­ive tools that any­one can util­ise. Many brands feel com­pelled to obey power­ful online lynch mobs of slacktivists.

Cancel cul­ture and mor­al slackt­iv­ists are influ­en­cing PR pro­fes­sion­als and push­ing us to for­get about free­dom of opin­ion and diversity of thought.

The Cambridge Analytica scan­dal exposed how a polit­ic­al con­sult­ing firm har­ves­ted data from 87 mil­lion Facebook users without con­sent to get psy­cho­lo­gic­al data.

There’s a cul­ture war raging for our minds. As a busi­ness, do you side with the alt-left or the alt-right — or do you try to find a way to stay clear?

The term “altern­at­ive facts” was coined by US President Donald Trump’s coun­sel­lor Kellyanne Conway. Her lin­guist­ic con­tri­bu­tion to Newspeak will be her legacy.

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