Doctor SpinCreativityPhotographyPhoto Set: Swedish Frost

Photo Set: Swedish Frost

Swedish frost is an emotion.

Although the first frost dissipates during the day, leaving everything with a cold crispiness to the touch, you can still breathe its taste.

The landscape is quiet, almost muffled. The colour grey seems to absorb all sharp noises somehow.

We wear warm clothes, but the cold air gets into our minds. We think and speak at a lower volume.

With everything on mute, we prepare ourselves for even darker months to come.

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Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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