The Public Relations BlogDigital PRInbound Communications

Inbound Communicationsby jerry silfwer

Are you looking to improve your inbound communications skills? Check out my tips on using content and inbound in your PR work.

Inbound Communications

Content Themes PR Strategy: The Power of Quarters

What are Content Themes? And how should you use them? Using Content Themes makes it easier to plan your messaging for the year. And search engines love them!

Inbound Communications

Mediocrity is Slowly Suffocating Your PR

When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it’s time to revise your digital strategies and step up your game.

Inbound Communications

Surround Message PR Strategy: Make the Box Smaller To Win

The surround message PR strategy: In all media channels, you won’t talk about anything except for your central PR message for at least one month.

Inbound Communications

Derek Halpern’s “Perfect Blog Post”

There are many ways to format a blog post, but I find that Derek Halpern’s “perfect blog post” template tends to tick many boxes — without being too complicated.

Inbound Communications

The Classic Home Page Debate

Many put too much content on their home pages. Due to the paradox of choice, this hurts their conversions and, by extension, their business objectives.

Inbound Communications

Types of Landing Pages

Landing pages are single-purpose web pages stripped of menus and sidebars with a single CTA (call-to-action) chosen to match the visitor’s intent.

Inbound Communications

Content Skyscrapers: A Core Tactic for Inbound and SEO

Poach existing search volumes by building and clustering Content Skyscrapers. It’s a surefire way to succeed with SEO for content marketing.

Inbound Communications

Beware of Conversion Cannibalism

Does your front page suffer from conversion cannibalism? Most organisations put way too much content and too many call-to-actions on their front pages.

Inbound Communications

I Created a Free 28 Day Email Course and This Happened

I think “learning by doing” is the way to go. Here’s what I learned from creating a free email course.

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