Doctor SpinThe PR BlogInbound Communications

Inbound Communications by Jerry Silfwer

Are you look­ing to improve your inbound com­mu­nic­a­tions skills? Check out my tips on using con­tent and inbound in your PR work.

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All Articles on Inbound Communications

Inbound Communications

The Evergreen Content PR Strategy

Evergreen con­tent might be the worst-kept secret in mar­ket­ing, but the pub­lic rela­tions industry, infatu­ated by the idea of ‘news,’ often over­looks the concept.
Inbound Communications

The Level 5 PR Strategy

Level 5 Content is cru­cial in the age of the algorithms. “Good com­mu­nic­a­tion” just won’t suf­fice in today’s com­pet­it­ive media landscape.
Inbound Communications

The Content Themes PR Strategy

Using con­tent themes is a struc­tured approach that makes it easi­er to con­vey your core mes­sage. The strategy is also bene­fit­ting search engine visibility.
Inbound Communications

Corporate Mediocrity

When mediocrity turns out to be a non-fer­tile waste­land for online mar­ket­ing activ­it­ies, it’s time to revise your digit­al strategies and step up your game.
Inbound Communications

Surround Message PR Strategy: Make the Box Smaller To Win

The sur­round mes­sage PR strategy: In all media chan­nels, you won’t talk about any­thing except for your cent­ral PR mes­sage for at least one month.
Inbound Communications

Derek Halpern’s “Perfect Blog Post”

There are many ways to format a blog post, but I find that Derek Halpern’s “per­fect blog post” tem­plate tends to tick many boxes — without being too complicated.
Inbound Communications

The Classic Home Page Debate

Many put too much con­tent on their home pages. Due to the para­dox of choice, this hurts their con­ver­sions and, by exten­sion, their busi­ness objectives.
Inbound Communications

Types of Landing Pages

Landing pages are single-pur­pose web pages stripped of menus and side­bars with a single CTA (call-to-action) chosen to match the visitor’s intent.
Inbound Communications

Content Skyscrapers: A Core Tactic for Inbound and SEO

Poach exist­ing search volumes by build­ing and clus­ter­ing Content Skyscrapers. It’s a sure­fire way to suc­ceed with SEO for con­tent marketing.

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