DayZ for Days

Video games aren't just for playing.

Cover photo: @jerrysilfwer

Yes, I prefer DayZ streams to Netflix, HBO, and Prime.

Iโ€™ve spent a couple of hunยญdred hours with a post-apoยญcaยญlyptic zomยญbie surยญvivยญal game named DayZ.

However, Iโ€™m not a gamer.
And I havenโ€™t played a single minute of DayZ.

Iโ€™ve been watchยญing streamยญers play DayZ on Twitch and YouTube. Iโ€™ve fallen in love with the game, but I still have no intenยญtion of ever pickยญing it up and playยญing it myself.

I wonยญder, whatโ€™s the attracยญtion?
And how comยญmon is this type of media behaviour?

Here we go:

Whatโ€™s DayZ?

Never heard of DayZ? A short while ago, I hadnโ€™t either. DayZ isnโ€™t a game on par with franยญchises like Minecraft, Grand Theft Auto, Resident Evil, CounterStrike, Fortnite, Battlefield, Pokรฉmon, Overwatch, and World of WarCraft, to name a few.

Letโ€™s break DayZ down to give you an idea:

DayZ is an open-world game. Thereโ€™s a large map, and the playยญers can go anyยญwhere and do anyยญthing. As such, DayZ is a sandยญbox game. It feaยญtures a perยญsistยญent world, meanยญing the game conยญtinยญues to evolve and change even when a playยญer is offยญline. This aspect adds a level of realยญism and unpreยญdictยญabยญilยญity to the game.

Moreover, itโ€™s an online mulยญtiยญplayยญer game. Typically, each rendered map allows 64 simยญulยญtanยญeous playยญers where the servยญer conยญtrols events (such as storms, gas leaks, heliยญcopter crashes, etc.). A typยญicยญal map is 200โ€‰โ€“โ€‰300 km2, so you could play for hours without encounยญterยญing anothยญer playยญer. The gameโ€™s oriยญginยญal map, Chernarus, is heavยญily inspired by the Czech Republic, where the gameโ€™s developer, Bohemia Interactive, is locยญated. The landยญscape includes rurยญal and urbยญan areas, forests, and bodยญies of water, reflectยญing the geoยญgraphy of the Czech Republic.

The game is also a first-perยญson shootยญer (FPS). Aim and shoot from a first-perยญson perยญspectยญive. It all takes place in barยญren areas with runยญdown buildยญings and milยญitยญary bases.

DayZ is also a post-apoยญcaยญlyptic surยญvivยญal game. With zomยญbies, of course. Players must keep track of their hydraยญtion, food intake, injurยญies, infecยญtions, temยญperยญatยญure, and blood. Thereโ€™s an intricยญate inventยญory sysยญtem, and adding more weight slows your charยญacยญter down. Things break, and you might get a terยญminยญal brain disยญease if you stay alive by eatยญing human flesh.

DayZ is also a loot-based game. You spawn into the world with light clothes, bandยญages, and an apple. From there, you need to use whatever you find to surยญvive. 1DayZ is known for its high level of realยญism and difยญfiยญculty. The game does not have a tutoriยญal, and new playยญers often struggle to surยญvive against envirยญonยญmentยญal chalยญlenges and othยญer playยญers.

Read also: Zombie Apocalypse Survival Skills for PR Professionals

Riveting Entertainment

DayZ doesnโ€™t have a clear objectยญive. Thereโ€™s no way to beat the game. Players try to stay alive for as long as posยญsible, but soonยญer or later, everyยญone dies and gets to start over. You get a new ranยญdom charยญacยญter and lose all your gear as you die and respawn.

DayZ for Days - In-game footage
TopeREC thumbยญnail. (DanceOfJesus)

The surยญvivยญing and dying loop is endยญless. You can be friendly and help othยญer playยญers. Or you can kill them and take their gear. Thereโ€™s no right or wrong.

You need a microยญphone as a playยญer because othยญer people will see you as susยญpiยญcious and a potenยญtial risk if you canโ€™t comยญmuยญnicยญate. Youโ€™ll likely shoot a playยญer on the spot if the playยญer fails to respond.

The gameยญplay is relยญatยญively slow. A playยญer might travel great disยญtances through desยญolยญate plains and forests. 

One of my favourยญite DayZ streamยญers swam to an island, and I watched a swimยญming animยญaยญtion for half an hour while the streamยญer talked about his dog.

Riveting enterยญtainยญment, weirdly enough.

Still Going Strong

DayZ isnโ€™t exactly a new game, either. Arma 2 was a milยญitยญary simยญuยญlatยญor game released by Bohemia Interactive in 2009. Like some games, Arma 2 supยญporยญted modยญding, allowยญing developers to add their maps and rules to the game. One such mod was DayZ.

Dean Hall released the DayZ mod to Arma 2 in April 2012 to much critยญicยญal acclaim. Though it was just a mod, Eurogamer called it the best zomยญbie game ever. Bohemia Interactive brought Dean Hall on board and had him begin work on DayZ as a stanยญdalone game. 2DayZ oriยญginยญally starยญted as a mod for the milยญitยญary simยญuยญlaยญtion game ARMA 2. Created by Dean Hall, a New Zealander, it was developed durยญing his time in the army. The modยญโ€™s popยญularยญity evenยญtuยญally led to โ€ฆ Continue readยญing

The stanยญdalone DayZ was pre-leased to Windows users in 2014 but not widely launched until 2019. The develยญopยญment phase was focused on innovation:

โ€œI hope I impleยญment a lot of bad ideas. So that then, we know they are bad. Then we can remove them and move on. If we stick to safe ideas, this isnโ€™t going to become a great game over the next few monthsโ€‰โ€”โ€‰it will just be a cool idea, and Iโ€™ll try and spend the next ten years going around conยญvenยญtions talkยญing about how cool it was. Iโ€™d rather folยญlow all the dead ends so I know what works and what doesnโ€™t.โ€
โ€” Dean Hall, the lead designยญer of DayZ

Die-hard fans are playยญing the game today, and new mods are being added. 3The modยญding comยญmunity around DayZ is quite actยญive, and playยญers have creยญated numerยญous mods that add new eleยญments to the game, ranยญging from new items and weapons to comยญplete overยญhauls of the game โ€ฆ Continue readยญing

Players have ranยญdom encounยญters, team up, share food, tend to each othยญersโ€™ wounds, fight for surยญvivยญal against othยญer playยญers fightยญing for theirs, and new friends die too soon or sudยญdenlyโ€‰โ€”โ€‰and you nevยญer get to talk with them again. 4DayZ heavยญily emphasยญises playยญer interยญacยญtions. These interยญacยญtions can range from hosยญtile to friendly, sigยญniยญficยญantly affectยญing the gameยญplay experยญiยญence. Players often form alliยญances or engage in comยญbat โ€ฆ Continue readยญing

Twitch streamยญers and YouTube creยญatยญors make a livยญing from playยญing the game. And anyยญone gets to watch.

A Different Immersion

So, whatโ€™s the appeal of watchยญing someone else play a game you will nevยญer buy or play?

I donโ€™t think many mainยญstream media conยญsumers underยญstand the immerยญsion of getยญting to know a parยญticยญuยญlar playยญer, appreยญciยญatยญing their playstyle and perยญsonยญalยญity, and sharยญing their unscripยญted advenยญtures in real-time.

The comยญments are typยญicยญally overยญflowยญing with posยญitยญivยญity. Fans find the gameยญplay more enterยญtainยญing, excitยญing and engaยญging than acclaimed teleยญviยญsion series and blockยญbuster movies. They praise the creยญatยญor for improvยญing their days, getยญting them through tough times, and makยญing them laugh and cry. Despite mixed reviews and a chalยญlenยญging develยญopยญment proยญcess, DayZ has developed a cult folยญlowยญing. Its unique blend of surยญvivยญal eleยญments, playยญer interยญacยญtions, and a realยญistยญic post-apoยญcaยญlyptic world keeps playยญers engaged.

Gameplay gives audiยญences someยญthing traยญdiยญtionยญal teleยญviยญsion canโ€™t: serendipยญitยญous drama and real-time human connection.

โ€œItโ€™s the most mulยญtiยญplayยญer game of all mulยญtiยญplayยญer games. [โ€ฆ] Nothing can repยญlicยญate the openยญness and ranยญdomยญness of what can hapยญpen when you meet othยญer people. Iโ€™m 5,000 hours in, and I still have things hapยญpenยญing that have nevยญer happened to me before, and I donโ€™t know any othยญer game that can hold my interest like that.โ€
โ€” TheRunningManZ, Twitch streamยญer and YouTube creator

Streaming audiยญences are ready to pay for the enterยญtainยญment; a popยญuยญlar Twitch streamยญer will have genยญerยญous donaยญtions conยญstantly flowยญing for hours. We know because donaยญtions are typยญicยญally rewarยญded with an on-screen animยญaยญtion, forever makยญing them a small part of the story.

Still, perยญhaps gameยญplay-watchยญing should be conยญsidered a fringe media pheยญnomenยญon. Maybe Netflix, HBO, and Prime shouldnโ€™t worry.

Or maybe they should.

Gamingโ€™s Got Talent

Many believe that only gamers like to watch othยญer gamers play. They think you must be a gamer to watch someone else play a game. But Iโ€™m no gamer, which makes me think.

As an industry, gamยญing has surยญpassed Hollywood and the world of sports. Looking for the worldโ€™s best storytellers, world-buildยญers, visuยญal artists, and conยญtent creยญatยญors? Look no furยญther than gaming. 

Iโ€™d go so far as to sugยญgest that modยญern teleยญviยญsion franยญchises like House of the Dragon and The Rings of Power fail to impress some audiยญences since they canยญnot offer the same fantasy immerยญsion as, say, Skyrim or Elden Ring.

I underยญstand that this might be hard to believe. Still, by watchยญing DayZ for hunยญdreds of hours, Iโ€™ve experยญiยญenced exciteยญment, heartยญbreak, action, ranยญdomยญness, and friendยญship in the most fantยญastยญic storytelling arcs, rivalling (and surยญpassยญing) anyยญthing Iโ€™d othยญerยญwise watch on television.

Storytelling and immerยญsion will folยญlow suit with games and gamยญing techยญnoยญlogy conยญtinuยญously improvยญing. As a non-gamer conยญsumยญing game conยญtent, I might belong to a rare public.

But I wouldnโ€™t bet on โ€œgame-watchยญing for non-gamersโ€ remainยญing a fringe activยญity forever.

Signature - Jerry Silfwer - Doctor Spin

Thank you. Please supยญport my blog by sharยญing artยญicles with othยญer comยญmuยญnicยญaยญtions- and marยญketยญing proยญfesยญsionยญals. Please also conยญsider my PR serยญvices or speakยญing engageยญments.

Everything Not Saved Will Be Lost - Nintendo Quit Screen
โ€œEverything not saved will be lost.โ€ (Nintendo)
Annotations
Annotations
1 DayZ is known for its high level of realยญism and difยญfiยญculty. The game does not have a tutoriยญal, and new playยญers often struggle to surยญvive against envirยญonยญmentยญal chalยญlenges and othยญer players.
2 DayZ oriยญginยญally starยญted as a mod for the milยญitยญary simยญuยญlaยญtion game ARMA 2. Created by Dean Hall, a New Zealander, it was developed durยญing his time in the army. The modยญโ€™s popยญularยญity evenยญtuยญally led to the develยญopยญment of a stanยญdalone game.
3 The modยญding comยญmunity around DayZ is quite actยญive, and playยญers have creยญated numerยญous mods that add new eleยญments to the game, ranยญging from new items and weapons to comยญplete overยญhauls of the game mechanics.
4 DayZ heavยญily emphasยญises playยญer interยญacยญtions. These interยญacยญtions can range from hosยญtile to friendly, sigยญniยญficยญantly affectยญing the gameยญplay experยญiยญence. Players often form alliยญances or engage in comยญbat based on in-game encounters.
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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