It’s Not a TikTok War, Goddammit

War is war and not a media channel preference.

Cover photo: @jerrysilfwer

I was fol­low­ing Russia’s inva­sion of Ukraine on TikTok.

And late last night, when feel­ing depressed, I wrote this piece of crap:

We don’t live in a peace­ful world. People go to war with each oth­er.

Innocent lives are wasted while the people in charge send prox­ies to carry out viol­ent orders. The élite remains safe while non-power­ful people pay with their lives. So it goes.

War is dis­gust­ingly unfair, but it’s the way the world works.

Love is some­times all we need. But love falls short when a hos­tile nation invades your home. You need anti-tank mis­siles, Nato sup­port, and satel­lite inter­net when that hap­pens.

But that’s not what makes me the sad­dest.

What makes me feel so empty inside is that I used to believe that the inter­net would forever con­nect us.

I nev­er thought it would be so easy for a large nation to unplug and allow state pro­pa­ganda to quickly estab­lish a new nar­rat­ive. 1“In the 20th cen­tury, the English term pro­pa­ganda was often asso­ci­ated with a manip­u­lat­ive approach, but his­tor­ic­ally, pro­pa­ganda has been a neut­ral descript­ive term of any … Continue read­ing

Spin is one thing. Allowing dif­fer­ent views to do their best (or some­times worst) to con­vince and per­suade is a cent­ral demo­crat­ic prin­ciple.

State pro­pa­ganda, on the oth­er hand, is the lan­guage of viol­ence.

I firmly believe that the United Nations should declare inter­net access and net neut­ral­ity human rights. 2“In the Summer of 2016, the United Nations Human Rights Council released a non-bind­ing res­ol­u­tion con­demning inten­tion­al dis­rup­tion of inter­net access by governments.[11] The … Continue read­ing

More than any­thing, I was over­whelmed by dis­ap­point­ment. I lived in a world where social media would make it impossible for Russia to invade Ukraine.

I know. It’s ridicu­lous.
And my bleed­ing heart is … ridicu­lous, too.

Detailed visual art of two smartphone soldiers - TikTok War
AI art. Prompt: “Detailed visu­al art of two smart­phone soldiers.”

Ordinary people can speak the truth on social net­works for all their worth. But, when push comes to shove, guns speak louder than bits and bytes.

The inter­net is import­ant, yes. But not as import­ant as power, greed, and leg­acy. Not as import­ant as the ambi­tions of an old man in the wrong place.

It’s not a TikTok war.
TikTok is just fuck­ing context.


Please sup­port my blog by shar­ing it with oth­er PR- and com­mu­nic­a­tion pro­fes­sion­als. For ques­tions or PR sup­port, con­tact me via jerry@​spinfactory.​com.

ANNOTATIONS
ANNOTATIONS
1 “In the 20th cen­tury, the English term pro­pa­ganda was often asso­ci­ated with a manip­u­lat­ive approach, but his­tor­ic­ally, pro­pa­ganda has been a neut­ral descript­ive term of any mater­i­al that pro­motes cer­tain opin­ions or ideo­lo­gies.” Source: Wikipedia.
2 “In the Summer of 2016, the United Nations Human Rights Council released a non-bind­ing res­ol­u­tion con­demning inten­tion­al dis­rup­tion of inter­net access by gov­ern­ments.[11] The res­ol­u­tion reaf­firmed that the same rights people have off­line must also be pro­tec­ted online.” Source: Wikipedia.
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo has nothing to do with public relations, of course. I share for no other reason that I happen to enjoy photography. Call it an “ornamental distraction”—and a subtle reminder to appreciate nature.

The cover photo has

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