Doctor SpinThe PR BlogPublic Affairs & LobbyingIt's Not a TikTok War, Goddammit

Itโ€™s Not a TikTok War, Goddammit

War is war and not a media channel preference.

Cover photo: @jerrysilfwer

I was folยญlowยญing Russiaโ€™s invaยญsion of Ukraine on TikTok.

And late last night, when feelยญing depressed, I wrote this piece of crap:

We donโ€™t live in a peaceยญful world. People go to war with each othยญer.

Innocent lives are wasted while the people in charge send proxยญies to carry out violยญent orders. The รฉlite remains safe while non-powerยญful people pay with their lives. So it goes.

War is disยญgustยญingly unfair, but itโ€™s the way the world works.

Love is someยญtimes all we need. But love falls short when a hosยญtile nation invades your home. You need anti-tank misยญsiles, Nato supยญport, and satelยญlite interยญnet when that hapยญpens.

But thatโ€™s not what makes me the sadยญdest.

What makes me feel so empty inside is that I used to believe that the interยญnet would forever conยญnect us.

I nevยญer thought it would be so easy for a large nation to unplug and allow state proยญpaยญganda to quickly estabยญlish a new narยญratยญive. 1โ€œIn the 20th cenยญtury, the English term proยญpaยญganda was often assoยญciยญated with a manipยญuยญlatยญive approach, but hisยญtorยญicยญally, proยญpaยญganda has been a neutยญral descriptยญive term of any โ€ฆ Continue readยญing

Spin is one thing. Allowing difยญferยญent views to do their best (or someยญtimes worst) to conยญvince and perยญsuade is a centยญral demoยญcratยญic prinยญciple.

State proยญpaยญganda, on the othยญer hand, is the lanยญguage of violยญence.

I firmly believe that the United Nations should declare interยญnet access and net neutยญralยญity human rights. 2โ€œIn the Summer of 2016, the United Nations Human Rights Council released a non-bindยญing resยญolยญuยญtion conยญdemning intenยญtionยญal disยญrupยญtion of interยญnet access by governments.[11] The โ€ฆ Continue readยญing

More than anyยญthing, I was overยญwhelmed by disยญapยญpointยญment. I lived in a world where social media would make it impossible for Russia to invade Ukraine.

I know. Itโ€™s ridicuยญlous.
And my bleedยญing heart is โ€ฆ ridicuยญlous, too.

Detailed visual art of two smartphone soldiers - TikTok War
AI art. Prompt: โ€œDetailed visuยญal art of two smartยญphone soldiers.โ€

Ordinary people can speak the truth on social netยญworks for all their worth. But, when push comes to shove, guns speak louder than bits and bytes.

The interยญnet is importยญant, yes. But not as importยญant as power, greed, and legยญacy. Not as importยญant as the ambiยญtions of an old man in the wrong place.

Itโ€™s not a TikTok war.
TikTok is just fuckยญing context.

Signature - Jerry Silfwer - Doctor Spin

Thank you. Please supยญport my blog by sharยญing artยญicles with othยญer comยญmuยญnicยญaยญtions- and marยญketยญing proยญfesยญsionยญals. Please also conยญsider my PR serยญvices or speakยญing engageยญments.

Annotations
Annotations
1 โ€œIn the 20th cenยญtury, the English term proยญpaยญganda was often assoยญciยญated with a manipยญuยญlatยญive approach, but hisยญtorยญicยญally, proยญpaยญganda has been a neutยญral descriptยญive term of any materยญiยญal that proยญmotes cerยญtain opinยญions or ideoยญloยญgies.โ€ Source: Wikipedia.
2 โ€œIn the Summer of 2016, the United Nations Human Rights Council released a non-bindยญing resยญolยญuยญtion conยญdemning intenยญtionยญal disยญrupยญtion of interยญnet access by govยญernยญments.[11] The resยญolยญuยญtion reafยญfirmed that the same rights people have offยญline must also be proยญtecยญted online.โ€ Source: Wikipedia.
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

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