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Corporate Communicationsby jerry silfwer

Are you look­ing to improve your cor­por­ate com­mu­nic­a­tions skills? Explore these PR art­icles on how to com­mu­nic­ate bet­ter at work. Visit Doctor Spin’s PR blog!

Corporate Communications

The Magical PR Strategy Question

In PR, the battle for atten­tion is fierce. The Magical PR Strategy Question high­lights the need for clear dif­fer­en­ti­ation to gain that neces­sary edge.
Corporate Communications

Public Relations Agency: How To Collaborate

Discover how to choose the right pub­lic rela­tions agency. Learn about col­lab­or­a­tion formats, bene­fits of PR agen­cies, key ser­vices, and red flags to avoid.
Corporate Communications

How to Create a PR Strategy That Actually Works

Not even an empire can last forever with a poor PR strategy. You must win the war for atten­tion and trust. How to cre­ate a PR strategy that actu­ally works?
Corporate Communications

The Golden Rule of Measuring PR

Measuring PR: Your choice of KPIs (key per­form­ance indic­at­ors) for PR will impact your organ­isa­tion more than the actu­al meas­ure­ment res­ults ever will.
Corporate Communications

Why ROI and PR Mix Like Oil and Water

ROI and PR are like oil and water — they don’t mix well. The basic ROI mod­el lacks fun­da­ment­al vari­ables to be use­ful for PR
Corporate Communications

Methods of Measuring Public Relations

Discover the three essen­tial meth­ods of meas­ur­ing pub­lic rela­tions suc­cess and out­comes. Enhance your meas­ure­ment strategies with this com­pre­hens­ive guide.
Corporate Communications

Why Communication Is Important

Let’s explore why com­mu­nic­a­tion is import­ant. Communications are the build­ing blocks of rela­tion­ships. Without stra­tegic com­mu­nic­a­tion, organ­isa­tions will die.
Corporate Communications

Easy Street PR Strategy: Keep It Simple To Win

Why waste time with com­plex strategies that take forever to imple­ment? Keep it simple with the Easy Street PR Strategy by cre­at­ing an effect­ive 1‑page strategy.
Corporate Communications

The Stakeholders in Public Relations

Stakeholders are a cent­ral part of pub­lic rela­tions. The PR func­tion must find a bal­ance in devel­op­ing and man­aging their vari­ous inform­a­tion needs.
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