The Public Relations BlogPublic Relations

Public Relationsby jerry silfwer

Public relations (PR) is the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.

Corporate Communications

Symbolic Pacing in Communicative Leadership

Discover the power of symbolic pacing in your communicative leadership. Stepping back empowers your team while stepping up builds trust and resilience.

Corporate Communications

The Ritual of Giving Instructions

Learn why giving instructions is a ritual. Discover how separating informal discussions from directive actions enhances clarity and psychological safety.

Corporate Communications

Speak First: A Simple Yet Powerful Leadership Hack

Speak first. Learn how this simple yet effective leadership hack can boost your team’s confidence, establish direction, and foster a collaborative environment.

Digital Transformation

Digital Transformation: Overview

Digital transformation is a challenging process driven by advanced digital technologies requiring significant organisational change and adaptation.

Corporate Communications

The Core Message

A core message articulates an organisation’s essential promise to its stakeholders and publics. It captures the essence of the organisation’s reason for being.

Corporate Communications

Monophony and Polyphony in Public Relations

Monophony and polyphony aren’t mutually exclusive. By balancing both, organisations can adjust to trends and feedback without losing their core message.

Corporate Communications

Cosmetic Sustainability and Public Relations

Public relations must steer clear of cosmetic sustainability. Therefore, the highest-ranking communications officer (CCO) must be part of the management team.

The PR Profession

Where To Find Public Relations Entry-Level Jobs

Where can you find entry-level public relations jobs? My advice is to not wait around for an opportunity to present itself. Reach out and pitch yourself here.

Corporate Communications

Public Relations Objectives

What are some typical public relations objectives? PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis.

- Advertisement -

Subscribe to SpinCTRL today!

Join 2,000+ fellow PR lovers and subscribe to Jerry’s Substack newsletter on communication and psychology.

What will you get?

> PR commentary on current events.
> Subscriber-only VIP content.
> My personal PR slides for .key and .ppt.
> Discounts on upcoming PR courses.
> Ebook on getting better PR ideas.

Subscribe to SpinCTRL today by clicking SUBSCRIBE and get your first FREE send-out instantly!

🔒 Your email address is safe with me.