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The PR Agendaby jerry silfwer

Explore ‘The PR Agenda’ for thought-pro­­vok­ing, opin­ion-driv­en art­icles that delve into the latest trends and debates in the pub­lic rela­tions industry.

The News Business

No David, Social Media Won’t Kill Culture

No, social media won’t kill cul­ture. The “Mad Men” of tra­di­tion­al media are down for the count, but instead of being humble, they aim to rewrite history.
The PR Agenda

PR Must Adapt — or Die

PR must adapt — or die. The tra­di­tion­al pub­lic rela­tions industry must pro­act­ively evolve or we will slowly be replaced by digit­al mar­ket­ing specialists.

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