Doctor SpinMedia & Psychology

Media & Psychology by Jerry Silfwer

Are you look­ing to improve your pub­lic rela­tions skills? Check out my dif­fer­ent art­icles for tips on how to apply beha­vi­our­al psy­cho­logy in your work.

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All Articles on Media & Psychology

PR Theories

The PESO Paradox

Many organ­isa­tions are strug­gling with the PESO para­dox. How do you accur­ately dis­trib­ute your invest­ments across paid, earned, shared, and owned channels?
Media Relations

Classic Media Training Advice

Explore Doctor Spin’s top media train­ing advice with these 20 basic tips and tech­niques for mas­ter­ing inter­views and enhan­cing your pub­lic speak­ing skills.
Persuasion & Influence

The Golden Rule of Persuasion

Dive into the prin­ciples of the Golden Rule of Persuasion. Harness its poten­tial to estab­lish and main­tain strong rela­tion­ships — and lead with influence.
PR Theories

Information Asymmetry (Informed Minority Advantage)

Many well-known and pop­u­lar games are based on inform­a­tion asym­metry. Learn the fas­cin­at­ing his­tory of psy­cho­lo­gic­al games like Mafia, Werewolf, and Among Us.
Media Relations

The Media Blackout Tactic

Media Blackout = when an organ­isa­tion inten­tion­ally avoid accept­ing inter­view requests from leg­acy news media to con­trol the nar­rat­ive and pro­tect interests.
Public Affairs & Lobbying

The Media Polarisation Model

The Media Polarisation Model explains why the “middle ground” between two extreme pos­i­tions might be situ­ated quite far from the centre of the issue.
Media Relations

Shep Gordon: “Make Parents Angry”

Shep Gordon is a well-known fig­ure in the enter­tain­ment industry, renowned for his innov­at­ive and cre­at­ive approach to pub­lic rela­tions and tal­ent management. 
Media Relations

The Media Kit: What To Include

This blog post explores media kits and how they can be craf­ted to cap­ture atten­tion, tell your story, and estab­lish rela­tion­ships with the news media. 
Social Psychology

The Halo Effect

Have you con­sidered choos­ing a media spokes­per­son based on their good looks? According to the halo effect, “pretty priv­ilege” is real but has downsides.

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