Media & Psychology by Jerry Silfwer

Media Blackout = when an organ­isa­tion inten­tion­ally avoid accept­ing inter­view requests from leg­acy news media to con­trol the nar­rat­ive and pro­tect interests.

The Media Polarisation Model explains why the “middle ground” between two extreme pos­i­tions might be situ­ated quite far from the centre of the issue.

Shep Gordon is a well-known fig­ure in the enter­tain­ment industry, renowned for his innov­at­ive and cre­at­ive approach to pub­lic rela­tions and tal­ent management. 

This blog post explores media kits and how they can be craf­ted to cap­ture atten­tion, tell your story, and estab­lish rela­tion­ships with the news media. 

Have you con­sidered choos­ing a media spokes­per­son based on their good looks? According to the halo effect, “pretty priv­ilege” is real but has downsides.

Echo cham­bers can under­mine demo­cracy, as our soci­et­ies lose their abil­ity to allow informed, ration­al debates based on a shared under­stand­ing of reality.

Marshall McLuhan coined the phrase, “The medi­um is the mes­sage.” But what does it mean? And who was Marshall McLuhan? And how does it relate to PR?

The Bandwagon Effect is a psy­cho­lo­gic­al phe­nomen­on where indi­vidu­als adopt cer­tain beha­viours or atti­tudes because they per­ceive that oth­ers are doing the same.

Confirmation bias in the media skews the news. Fuelled by media logic and social media algorithms, echo cham­bers nar­rows and dis­torts worldviews.