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The Public Relations BlogMedia & Psychology

Media & Psychologyby jerry silfwer

Are you look­ing to improve your pub­lic rela­tions skills? Check out my dif­fer­ent art­icles for tips on how to apply beha­vi­our­al psy­cho­logy in your work.

Media Relations

Shep Gordon: “Make Parents Angry”

Shep Gordon is a well-known fig­ure in the enter­tain­ment industry, renowned for his innov­at­ive and cre­at­ive approach to pub­lic rela­tions and tal­ent management. 
Media Relations

The Media Kit: What To Include

This blog post explores media kits and how they can be craf­ted to cap­ture atten­tion, tell your story, and estab­lish rela­tion­ships with the news media. 
Social Psychology

The Halo Effect: Why Attractiveness Matters in PR

Have you ever con­sidered choos­ing a brand spokes­per­son based on their good looks and cha­risma? According to the Halo Effect, you wouldn’t be wrong.
PR Theories

Echo Chambers: Algorithmic Confirmation Bias

Echo cham­bers can under­mine demo­cracy, as our soci­et­ies lose their abil­ity to allow informed, ration­al debates based on a shared under­stand­ing of reality.
PR Theories

Marshall McLuhan: “The Medium is the Message”

Marshall McLuhan coined the phrase, “The medi­um is the mes­sage.” But what does it mean? And who was Marshall McLuhan? And how does it relate to PR?
Public Affairs & Lobbying

The Bandwagon Effect: Momentum Is Everything

The Bandwagon Effect is a psy­cho­lo­gic­al phe­nomen­on where indi­vidu­als adopt cer­tain beha­viours or atti­tudes because they per­ceive that oth­ers are doing the same.
Media Relations

Confirmation Bias in Media: The Echo Chamber Challenge

Confirmation bias in the media skews the news. Fuelled by media logic and social media algorithms, echo cham­bers nar­rows and dis­torts worldviews.
Persuasion & Influence

Priming in PR: The Subtle Art of Pre-Suasion

Priming is a pro­act­ive approach to per­sua­sion. Priming subtly shapes per­cep­tions, atti­tudes, and expect­a­tions even before the main mes­sage is delivered.
Persuasion & Influence

Framing in PR: How To Bypass Confirmation Bias

Framing in PR is a learn­able lan­guage skill. Organisations must seize every oppor­tun­ity to frame their stor­ies with lan­guage that amp­li­fies their Core Message.
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