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Media Relationsby jerry silfwer

Are you look­ing to improve your media rela­tions skills? Check out my dif­fer­ent tips on how to improve your pub­li­city work. Visit Doctor Spin’s PR blog!

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Media Relations

Public Relations vs Publicity

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Let’s dis­cuss pub­lic rela­tions vs pub­li­city. The terms pub­lic rela­tions and pub­li­city are often used inter­change­ably. But this is wrong! PR is not publicity.
Media Relations

The Stupid Majority PR Strategy: How Underdogs Dominate

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Identify a Stupid Majority and join forces with the oppos­ing Smart Minority to bring the giants down. It might just become the finest PR work of your career.
Media Relations

All Those Bad Press Releases (Killing Us Softly)

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The annoy­ing cor­por­ate habit of mind­lessly pro­mot­ing lousy press releases with unclear call-to-actions. Just stop, please.
Media Relations

7 Media Training Mistakes Even Professionals Make

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Many lead­ers, politi­cians, and com­mu­nic­a­tion pro­fes­sion­als invest in media train­ing. Still, many media train­ing mis­takes are being made over and over.
Media Relations

The Rebel Yell PR Strategy: Picking a Fight To Get Recognised

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If con­tro­versy is a power­ful PR strategy, then what’s the catch? Because there must be a catch, right? It’s all about get­ting the PR bal­ance just right.
Media Relations

Ivy Lee and the First Press Release

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Ivy Lee is known for issu­ing the first press release. His innov­at­ive PR and cor­por­ate com­mu­nic­a­tions approaches have had a last­ing impact on the industry.
Media Relations

The Press Release Template

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Download the clas­sic press release tem­plate here (zip bundle with Microsoft Word and Apple Pages included).

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