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Media Relationsby jerry silfwer

Are you look­ing to improve your media rela­tions skills? Check out my dif­fer­ent tips on how to improve your pub­li­city work. Visit Doctor Spin’s PR blog!

Media Relations

The Most Bizarre Press Conference in PR History

The Four Seasons Total Landscaping press con­fer­ence is a slice of mod­ern PR his­tory — just as it could’ve been anoth­er epis­ode of the com­edy show, Veep.
Media Relations

Public Relations vs Publicity

Let’s dis­cuss pub­lic rela­tions vs pub­li­city. The terms pub­lic rela­tions and pub­li­city are often used inter­change­ably. But this is wrong! PR is not publicity.
Media Relations

Stupid Majority PR Strategy: How Underdogs Dominate

Identify a Stupid Majority and join forces with the oppos­ing Smart Minority to bring the giants down. It might just become the finest PR work of your career.
Media Relations

All Those Bad Press Releases (Killing Us Softly)

The annoy­ing cor­por­ate habit of mind­lessly pro­mot­ing lousy press releases with unclear call-to-actions. Just stop, please.
Media Relations

Classic Media Training Mistakes

Many lead­ers, politi­cians, and com­mu­nic­a­tion pro­fes­sion­als invest in media train­ing. Still, many media train­ing mis­takes are being made over and over.
Media Relations

Rebel Yell PR Strategy: Picking a Fight To Get Recognised

If con­tro­versy is a power­ful PR strategy, then what’s the catch? Because there must be a catch, right? It’s all about get­ting the PR bal­ance just right.
Media Relations

Ivy Lee and the First Press Release

Ivy Lee is known for issu­ing the first press release. His innov­at­ive PR and cor­por­ate com­mu­nic­a­tions approaches have had a last­ing impact on the industry.
Media Relations

The Press Release Template

Download the clas­sic press release tem­plate here (zip bundle with Microsoft Word and Apple Pages included).

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