Doctor SpinDigital PR

Digital PR by Jerry Silfwer

Here you’ll find insight­ful art­icles on digit­al PR strategies, influ­en­cers, social media mon­it­or­ing, algorithms etc. Learn more on Doctor Spin’s PR blog today.

All Articles on Digital PR

Influencers & Audiences

PR Case Study: The Red Bull Community

Explore Red Bull’s innov­at­ive PR strategy that gave wings to action sports ath­letes and built a loy­al fol­low­ing. Let’s go fly­ing through the air!
Digital-First

PR Case Study: The Facebook Like Button

The Facebook Like but­ton is one of the most influ­en­tial PR cam­paigns ever. The impact has been sig­ni­fic­ant cul­tur­ally, struc­tur­ally, eco­nom­ic­ally etc.
Online Subcultures

Solarpunk is the Way

Join the Solarpunk move­ment and cre­ate a sus­tain­able future filled with com­munity-based solu­tions, renew­able energy, and beau­ti­ful designs inspired by nature.
Influencers & Audiences

The Power of Free PR: From Influencers to Business Leaders

From influ­en­cers to busi­ness lead­ers: Discover how influ­en­cers start pro­pri­et­ary brands and how these new ven­tures go on to chal­lenge tra­di­tion­al businesses.
Digital Transformation

The 7 Graphs of Algorithms: You’re Not Unknown

Explore the 7 graphs of algorithms and the intric­ate data exchange guid­ing our digit­al exist­ence in this deep dive into our data-driv­en society.
Inbound Communications

Deep Content PR Strategy: Win By Going Deeper

Content divers are more valu­able than sur­face browsers. The deep con­tent PR strategy provides a struc­ture for fos­ter­ing loy­alty and trust online.
Inbound Communications

“For Content!” — The Infamous Influencer Battle Cry

Are you doing enough — for con­tent? The battle cry “For con­tent!” used by many social media influ­en­cers tells us something.
Managing Social Media

Social Media — The Good, the Bad, and the Ugly

Social media com­pan­ies like Google and Facebook are power­ful, but that does­n’t make them evil. Paradoxically, they’re too good for us to handle.
Digital Transformation

What You Need to Know About TikTok’s Algorithm

Many people have mis­con­cep­tions about how TikTok’s algorithm works. They believe it’s based solely on tim­ing and engage­ment. Well, it’s not.
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