The Public Relations BlogDigital PRInbound Communications

Inbound Communicationsby jerry silfwer

Are you looking to improve your inbound communications skills? Check out my tips on using content and inbound in your PR work.

Inbound Communications

Content Packages (And What To Include)

Boost your organisation’s digital public relations with purposeful content packages. Uncover essential elements to include for a winning content strategy.

Inbound Communications

Digital PR ≠ Link-Building

You’re a digital PR professional, not an SEO expert. Stop offering link-building as a service, please. Read this post about what to offer instead.

Inbound Communications

Superhero Solution PR Strategy: Become an Obvious Answer

Unleash the power of Superhero Solution PR Strategy to boost traffic and transform your online presence. Unmask the secrets now!

Inbound Communications

Deep Content PR Strategy: Win By Going Deeper

Content divers are more valuable than surface browsers. The deep content PR strategy provides a structure for fostering loyalty and trust online.

Inbound Communications

“For Content!” — The Infamous Influencer Battle Cry

Are you doing enough — for content? The battle cry “For content!” used by many social media influencers tells us something.

Inbound Communications

Content is Not Marketing — It’s Communications

Content is not marketing — it’s communications … for the most part. The time has arrived for communicators and PR professionals to reclaim content communications.

Inbound Communications

I Was Blogging Before, During, and Long After It Was Cool

Blogging, at least for me, have always meant something beyond personal branding, content marketing, and online revenue streams.

Inbound Communications

Evergreen Content PR Strategy: Forever Is a Great Time

What’s evergreen content? The content must be relevant today, tomorrow, and the foreseeable future. Still, the PR industry struggles with the concept.

Inbound Communications

Level 5 Content: Go Big or Go Home

Level 5 Content is crucial in the age of the algorithms. “Good communication” just won’t suffice in today’s competitive media landscape.

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