Inbound Communications by Jerry Silfwer

There are con­tent surfers and con­tent divers. Your web­site will nat­ur­ally attract more con­tent surfers than con­tent divers — but the lat­ter is more valuable.

A land­ing page is a single-pur­pose web page stripped of stand­ard menus and side­bars with a single call-to-action to match the visitor’s demon­strated intent.

Boost your organ­isa­tion’s digit­al pub­lic rela­tions with pur­pose­ful con­tent pack­ages. Uncover essen­tial ele­ments to include for a win­ning con­tent strategy.

You’re a digit­al PR pro­fes­sion­al, not an SEO expert. Stop offer­ing link-build­ing as a ser­vice, please. Read this post about what to offer instead.

Unleash the power of Superhero Solution PR Strategy to boost traffic and trans­form your online pres­ence. Unmask the secrets now!

Content divers are more valu­able than sur­face browsers. The deep con­tent PR strategy provides a struc­ture for fos­ter­ing loy­alty and trust online.

Are you doing enough — for con­tent? The battle cry “For con­tent!” used by many social media influ­en­cers tells us something.

Content is not mar­ket­ing — it’s com­mu­nic­a­tions … for the most part. The time has arrived for com­mu­nic­at­ors and PR pro­fes­sion­als to reclaim con­tent communications.

Blogging, at least for me, have always meant some­thing bey­ond per­son­al brand­ing, con­tent mar­ket­ing, and online rev­en­ue streams.