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Digital Transformation by Jerry Silfwer

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All Articles on Digital Transformation

Why AI Won’t Replace Your PR Department Anytime Soon

AI will not replace your PR depart­ment any­time soon, but each brand will need few­er and few­er PR pro­fes­sion­als to plan and run activities.

SEO is the Slight Edge in PR

Finishing second in inbound mar­ket­ing is long-term expens­ive. Harness your slight edge and make 100% sure you come out on top.

How To Build a Viral Loop (Using Mathematics)

Learn how to design a vir­al loop for your busi­ness with vir­al math. Calculate your way to suc­cess and cre­ate a vir­al sensation.

In Digital PR, Small Numbers Make the Biggest Impact

We should­n’t fear small num­bers. We should instead embrace them. They will help you suc­ceed with inbound mar­ket­ing in a world obsessed with big numbers.

Dark Social: The Online Interaction We Can’t See

Enter dark social — Alexis Madrigal, the seni­or edit­or at The Atlantic, might have coined a new buzzword amongst social media mar­ket­ing professionals.

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