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Digital Transformationby jerry silfwer

Read insight­ful art­icles and find tips on digit­al trans­form­a­tion in pub­lic rela­tions. Explore AI, social media mon­it­or­ing, algorithms, SEO and much more.

Digital Transformation

The Digital Transformation Hierarchy

The digit­al trans­form­a­tion jour­ney isn’t a straight line — the digit­al trans­form­a­tion hier­archy is a series of stages, each stage build­ing on the last.
Digital Transformation

Digital Transformation: Overview

Digital trans­form­a­tion is a chal­len­ging pro­cess driv­en by advanced digit­al tech­no­lo­gies requir­ing sig­ni­fic­ant organ­isa­tion­al change and adaptation.
Digital Transformation

The 7 Graphs of Algorithms: You’re Not Unknown

Explore the 7 graphs of algorithms and the intric­ate data exchange guid­ing our digit­al exist­ence in this deep dive into our data-driv­en society.
Digital Transformation

What You Need to Know About TikTok’s Algorithm

Many people have mis­con­cep­tions about how TikTok’s algorithm works. They believe it’s based solely on tim­ing and engage­ment. Well, it’s not.
Digital Transformation

The Silent Switch — A Stealthy Death for the Social Graph

The silent switch is dis­rupt­ing our soci­et­ies. Algorithms reward sen­sa­tion­al­ism over brand loy­alty and trust — and soci­ety must suf­fer the consequences. 
Digital Transformation

Social Media Algorithms and How They Rule Our Lives

We all know how social media algorithms work, right? Well, there’s a lot about them that we don’t know — espe­cially when it comes to their filters.
Digital Transformation

Why You Should Validate Your Marketing Data Externally

All com­pan­ies are using mar­ket­ing data to eval­u­ate them­selves. But the worse the per­form­ance, the big­ger the risk for skew­ing the analysis.
Digital Transformation

The Leaky Funnel Problem

Most organ­isa­tions are blind to the leaky fun­nel prob­lem. By count­ing con­ver­sion rates back­wards, atten­tion gets under­val­ued and falsely cor­rel­ated to sales.
Digital Transformation

Why AI Won’t Replace Your PR Department Anytime Soon

AI will not replace your PR depart­ment any­time soon, but each brand will need few­er and few­er PR pro­fes­sion­als to plan and run activities.
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