The Best PR Quotes

Every PR blog must have a post with PR quotes, right?

Cover photo: @jerrysilfwer

Looking for the best PR quotes?

Well, I do run a pub­lic rela­tions blog, after all. And if you run a PR blog, you must have a blog post with a selec­tion of the best PR quotes. 

Now, I know I’m cheat­ing a bit here:

Not all of these quotes are strictly about pub­lic rela­tions. Some of them are more busi­ness inspir­a­tion in general.


The Best PR quotes

I’ll be adding PR quotes to this post as I go along.

The single biggest prob­lem in com­mu­nic­a­tion is the illu­sion that it has taken place.”
— George Bernard Shaw

Since we can­not change real­ity, let us change the eyes which see real­ity.”
— Nikos Kazantzakis

Public rela­tions are a key com­pon­ent of any oper­a­tion in this day of instant com­mu­nic­a­tions and rightly inquis­it­ive cit­izens.”
— Alvin Adams (1804−1877)

There’s only one thing in the world worse than being talked about, and that is not being talked about.”
— Oscar Wilde

Public rela­tions is not a bag of tricks. It is a long-term effort to earn pub­lic trust.”
— Edward L. Bernays

It takes 20 years to build a repu­ta­tion and five minutes to ruin it. If you think about that, you’ll do things dif­fer­ently.”
— Warren Buffet

We don’t see things as they are, we see things as we are.”
— Anais Nin

Words are, of course, the most power­ful drug used by man­kind.”
— Rudyard Kipling

If a young man tells his date how hand­some, smart and suc­cess­ful he is — that’s advert­ising. If the young man tells his date she’s intel­li­gent, looks lovely, and is a great con­ver­sa­tion­al­ist, he’s say­ing the right things to the right per­son and that’s mar­ket­ing. If someone else tells the young woman how hand­some, smart and suc­cess­ful her date is — that’s PR.”
— S. H. Simmons

The media’s the most power­ful entity on earth. They have the power to make the inno­cent guilty and to make the guilty inno­cent, and that’s power.”
— Malcolm X

Public rela­tions is the res­ult of things well done.”
— H. A. Simon

The func­tion of lead­er­ship is to pro­duce more lead­ers, not more fol­low­ers.”
— Ralph Nader

Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agen­cies have learned how to write.”
— Mark Ragan

Frankly, I con­sider ‘PR qual­ity’ an oxy­mor­on.”
— Christa Degnan

In order to be irre­place­able one must always be dif­fer­ent.”
— Coco Chanel

Public rela­tions is not just a func­tion of busi­ness, it is the very essence of busi­ness.”
— Anne Gregory

It’s okay to have your eggs in one bas­ket as long as you con­trol what hap­pens to that bas­ket.”
— Elon Musk

Strategy is about mak­ing choices, trade-offs; it’s about delib­er­ately choos­ing to be dif­fer­ent.”
— Michael Porter

You can’t use up cre­ativ­ity. The more you use, the more you have.”
— Oscar Wilde

No agency or their cli­ents will be impressed with how savvy you are to the mar­ket­place if you can’t express those thoughts in an eas­ily under­stood and accept­able way. Get the writ­ing skills down first.”
— Ronn Torossian

The best PR is always a byproduct of great beha­viour.”
— Steve Rubel

The pub­lic rela­tions prac­ti­tion­er is a storyteller.”
— John M. Shaefer

Publicity is abso­lutely crit­ic­al. A good PR story is infin­itely more effect­ive than a front page ad.”
— Richard Branson

Public rela­tions is all about repu­ta­tion — the res­ult of what you do, what you say, and what oth­ers say about you.”
— John Ronson

It’s always a risk to speak to the press; They might report what you say.”
— Hubert H. Humphrey

When the cir­cus comes to town they have a parade down main street. That’s pub­li­city. Behind the ele­phants are the guys with brooms and bar­rels. That’s pub­lic rela­tions.”
— Dan Acree

In the digit­al space, atten­tion is a cur­rency. We earn it. We spend it.”
— Brian Solis

PR means telling the truth and work­ing eth­ic­ally — even when all the media want is head­lines and all the pub­lic wants is scape­goats. Public rela­tions fails when there is no integ­rity.”
— Viv Segal

The under­ly­ing prin­ciples of strategy are endur­ing, regard­less of tech­no­logy or the pace of change.”
— Michael Porter

If you can’t explain it simply, you don’t under­stand it well enough.”
— Albert Einstein

Be so good they can’t ignore you.”
— Steve Martin

PR com­pan­ies have intel­li­gence in spades, they need more artistry.”
— John Mescal

Social media puts the pub­lic into PR and the mar­ket into mar­ket­ing.”
— Chris Brogan

The only way to have a friend is to be one.”
— Ralph Waldo Emerson

The art of com­mu­nic­a­tion is the lan­guage of lead­er­ship.”
— James Humes

Public rela­tions is not a black art; it is a pro­cess of com­mu­nic­a­tion.”
— David A. Ropeik

Public rela­tions is the con­trol of the com­mu­nic­a­tion envir­on­ment.”
— Edward L. Bernays

The role of pub­lic rela­tions is to make the path to the CEO’s office as smooth as pos­sible.”
— Stuart Ewen

Public rela­tions is the man­age­ment of com­mu­nic­a­tion between an organ­iz­a­tion and its pub­lics.”
— Lesley Robinson

The purest treas­ure mor­tal times afford is spot­less repu­ta­tion; that away, men are but gil­ded loam or painted clay.”
— Shakespeare

Which are the best PR quotes? Don’t hes­it­ate to send me a mes­sage, and I’ll add PR quotes to this list.

Please sup­port my blog by shar­ing it with oth­er PR- and com­mu­nic­a­tion pro­fes­sion­als. For ques­tions or PR sup­port, con­tact me via jerry@​spinfactory.​com.

Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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“There’s no such thing as bad publicity.” The harder you attack someone publicly, the more you convince their fans of their existing belief, not yours.
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